Urban forest Audience in United States
Urban forest has an estimated audience of 409,403 people in United States. 55.5% are female, 44.5% are male, average age 44.7. Top regions: California, Texas, Illinois. Top brand affinities: WFTS-TV, Jack White, Necktie, WGN-TV, Underarm hair.
The average Urban forest fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include WFTS-TV, Jack White, Necktie, with strongest over-indexing on WFTS-TV (2.2× the country average). Demographically, the Urban forest audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Creativity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Urban forest fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.7 |
| Estimated audience size | 409,403 |
Audience persona
The typical Urban forest fan in United States is more female, around 44.7 years old, with strong Creativity tendencies and a notable affinity for WFTS-TV.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 94,489 | 2.1× |
| Texas | 38,147 | 1.08× |
| Illinois | 27,112 | 1.99× |
| Florida | 17,881 | 0.65× |
| New York | 15,500 | 0.68× |
| Oregon | 12,817 | 2.73× |
| Washington | 11,010 | 1.34× |
| North Carolina | 10,246 | 0.83× |
| Ohio | 10,121 | 0.8× |
| Pennsylvania | 9,927 | 0.72× |
| Virginia | 8,846 | 0.89× |
| Georgia | 8,830 | 0.7× |
| Indiana | 7,948 | 1.06× |
| Arizona | 7,338 | 0.88× |
| Michigan | 7,328 | 0.68× |
| Massachusetts | 7,178 | 0.89× |
| Wisconsin | 6,792 | 1.1× |
| Tennessee | 6,536 | 0.8× |
| Minnesota | 5,920 | 1.01× |
| Connecticut | 5,828 | 1.42× |
| Maryland | 5,691 | 0.81× |
| Louisiana | 5,686 | 1.08× |
| Colorado | 5,561 | 0.86× |
| New Jersey | 5,147 | 0.49× |
| Kentucky | 5,063 | 0.99× |
| Missouri | 4,374 | 0.66× |
| Utah | 4,298 | 1.17× |
| Alabama | 4,116 | 0.72× |
| South Carolina | 3,152 | 0.51× |
| New Hampshire | 2,739 | 1.7× |
| Oklahoma | 2,469 | 0.54× |
| Arkansas | 2,420 | 0.72× |
| Nevada | 2,346 | 0.59× |
| Washington, District of Columbia | 2,263 | 1.84× |
| Montana | 2,126 | 1.87× |
| Mississippi | 2,013 | 0.6× |
| Iowa | 1,886 | 0.56× |
| Idaho | 1,715 | 0.84× |
| New Mexico | 1,569 | 0.76× |
| Hawaii | 1,466 | 0.83× |
| Kansas | 1,445 | 0.45× |
| West Virginia | 1,271 | 0.67× |
| Alaska | 1,171 | 1.34× |
| Rhode Island | 1,167 | 0.9× |
| Maine | 1,088 | 0.74× |
| Nebraska | 1,025 | 0.5× |
| South Dakota | 1,007 | 1.06× |
| Vermont | 995 | 1.38× |
| North Dakota | 981 | 1.17× |
| Wyoming | 949 | 1.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WFTS-TV | 2.2× | Movies & TV |
| Jack White | 1.65× | Movies & TV |
| Necktie | 1.61× | Fashion & Accessoires |
| WGN-TV | 1.7× | Movies & TV |
| Underarm hair | 2.24× | Beauty & Wellness |
| Cadbury World | 1.67× | Travel & Leisure |
| Jorja Fox | 1.99× | Movies & TV |
| Gulf Air | 2.35× | Travel & Leisure |
| FOX13 & myfoxtampabay.com | 1.78× | Movies & TV |
| All You Need Is Love | 1.69× | Music & Radio |
| WFTV Channel 9 | 2.55× | Movies & TV |
| Seven Sister States | 2.26× | |
| Ribbon cable | 1.56× | Technology & Electronics |
| Province of Burgos | 2.16× | Travel & Leisure |
| Boyolali Regency | 1.73× | Travel & Leisure |
| Asian Man Records | 1.53× | Music & Radio |
| Cadbury Perk | 1.58× | Food & Beverages |
| Lin Chih-sheng | 1.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.23 |
| Individualism | JOY | 1.22 |
| Community Orientation | OPEN | 1.18 |
| Tradition | CONSERVATISM | 1.14 |
| Price Sensitivity | PREMIUM | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.4% |
| Germany | 28.0% |
| Taiwan | 7.9% |
See Urban forest audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Urban forest have in United States?
Urban forest has an estimated audience of 409,403 people in United States, concentrated in California and Texas.
What is the gender split and age of Urban forest fans?
55.5% of Urban forest fans are female, 44.5% are male, with an average age of 44.7 years.
Which brands do Urban forest fans like most?
Urban forest fans show strongest brand affinity for WFTS-TV (2.2×), Jack White (1.65×), and Necktie (1.61×) over the country average.
Where do Urban forest fans live in United States?
Urban forest fans in United States are most concentrated in California (reach 94,489), Texas (reach 38,147), and Illinois (reach 27,112). These three regions account for the largest share of the active audience.
What other brands do Urban forest fans also like?
Beyond Urban forest itself, the audience over-indexes on Jack White (1.65×), Necktie (1.61×), WGN-TV (1.7×), and Underarm hair (2.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Urban forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.