Walter Mercado Audience in United States

Walter Mercado logo

Walter Mercado has an estimated audience of 372,012 people in United States. 92.9% are female, 7.1% are male, average age 44.8. Top regions: California, Florida, Texas. Top brand affinities: Home construction, Panama, JTV (Indonesia), Mad About You, REO Speedwagon.

The average Walter Mercado fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Home construction, Panama, JTV (Indonesia), with strongest over-indexing on Home construction (1.6× the country average). Demographically, the Walter Mercado audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Walter Mercado fans

Demographic split for Walter Mercado audience in United States
MetricValue
Female92.9%
Male7.1%
Average age44.8
Estimated audience size372,012

Audience persona

The typical Walter Mercado fan in United States is more female, around 44.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Walter Mercado in United States
RegionReachAffinity
California119,2632.92×
Florida91,5053.63×
Texas84,5582.64×
New York46,3112.23×
Illinois19,0291.54×
New Jersey18,9622×
Arizona14,3441.89×
Nevada11,1873.11×
Georgia10,7100.93×
Pennsylvania10,0620.8×
North Carolina9,5310.85×
Massachusetts9,2501.26×
Virginia7,8340.86×
Colorado7,2211.23×
Washington6,9460.93×
Connecticut6,0881.63×
Maryland5,9600.93×
Oregon5,2031.22×
Tennessee4,9020.66×
Ohio4,8070.42×
Michigan3,9240.4×
Indiana3,7900.56×
New Mexico3,3411.79×
Utah3,2520.98×
Wisconsin3,2360.58×
South Carolina3,1040.55×
Louisiana3,0250.63×
Oklahoma2,8070.68×
Minnesota2,7530.52×
Missouri2,4230.4×
Alabama2,2690.44×
Kansas2,2580.77×
Kentucky2,2390.48×
Arkansas2,0880.68×
Rhode Island1,7361.47×
Washington, District of Columbia1,7261.54×
Iowa1,5950.52×
Idaho1,4930.8×
Nebraska1,3370.72×
Mississippi1,0770.35×
New Hampshire7330.5×
Hawaii7130.45×
Delaware5900.58×
West Virginia5250.3×
Maine4020.3×
Alaska3630.46×
Montana2810.27×
Wyoming2780.5×
South Dakota2780.32×
North Dakota2700.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walter Mercado audience
BrandAffinityCategory
Home construction1.6×Home & Garden
Panama3.65×Travel & Leisure
JTV (Indonesia)3.76×
Mad About You5.7×Movies & TV
REO Speedwagon2.74×Music & Radio
Isabela (province)4.8×
Mortgage insurance1.53×Business & Career
Lebanese cuisine2.44×Food & Beverages
Julius Caesar (play)1.62×
Tierra caliente1.91×Travel & Leisure
Cachorros2.28×Pets & Animals
Leprechaun1.63×Literature
E-box1.97×Health
International University of Business Agriculture and Technology1.61×Business & Career
E-box1.73×Health
Lion of Judah1.97×
Divergent series1.51×Movies & TV
Isan2.01×Travel & Leisure
Sin Embargo MX2.49×News
JTG4.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walter Mercado audience
TraitClusterScore
Urban LifestyleOPEN1.43
Price SensitivityPREMIUM1.41
IndulgenceJOY1.27
ExtroversionTHRILL1.24
TraditionCONSERVATISM1.23
MindfulnessBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Walter Mercado
CountryShare
United States51.2%
Mexico47.6%
Germany0.8%

See Walter Mercado audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Walter Mercado have in United States?

Walter Mercado has an estimated audience of 372,012 people in United States, concentrated in California and Florida.

What is the gender split and age of Walter Mercado fans?

92.9% of Walter Mercado fans are female, 7.1% are male, with an average age of 44.8 years.

Which brands do Walter Mercado fans like most?

Walter Mercado fans show strongest brand affinity for Home construction (1.6×), Panama (3.65×), and JTV (Indonesia) (3.76×) over the country average.

Where do Walter Mercado fans live in United States?

Walter Mercado fans in United States are most concentrated in California (reach 119,263), Florida (reach 91,505), and Texas (reach 84,558). These three regions account for the largest share of the active audience.

What other brands do Walter Mercado fans also like?

Beyond Walter Mercado itself, the audience over-indexes on Panama (3.65×), JTV (Indonesia) (3.76×), Mad About You (5.7×), and REO Speedwagon (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walter Mercado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.