Waukesha County, Wisconsin Audience in United States
Waukesha County, Wisconsin has an estimated audience of 605,389 people in United States. 58.8% are female, 41.2% are male, average age 40.7. Top brand affinities: Mad About You, Tuscany, WGN-TV, Julio Cesar Chavez Jr., Aleksander Barkov, Jr..
Top brand affinities include Mad About You, Tuscany, WGN-TV, with strongest over-indexing on Mad About You (23.86× the country average). Demographically, the Waukesha County, Wisconsin audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Category: Travel & Leisure · Type: POI
Demographics of Waukesha County, Wisconsin fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 40.7 |
| Estimated audience size | 605,389 |
Audience persona
The typical Waukesha County, Wisconsin fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Mad About You.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mad About You | 23.86× | Movies & TV |
| Tuscany | 2.42× | Travel & Leisure |
| WGN-TV | 1.65× | Movies & TV |
| Julio Cesar Chavez Jr. | 1.89× | Sports |
| Aleksander Barkov, Jr. | 4× | Sports |
| The Finder (U.S. TV series) | 2.67× | Movies & TV |
| Islamism | 1.8× | Politics & Society |
| Gauri Khan | 1.8× | Movies & TV |
| John Key | 1.94× | Politics & Society |
| The Radiators (American band) | 1.61× | Music & Radio |
| JTB Corporation | 1.61× | Business & Career |
| Jebel Ali Free Zone | 1.51× | Business & Career |
| Ke Buena México | 2.17× | Music & Radio |
| Tate St Ives | 1.63× | |
| Rodriguez Jr | 1.85× | Music & Radio |
| WildFly | 1.93× | |
| Alexandr Dolgopolov | 1.5× | Sports |
| FilmmakerIQ.com | 1.69× | Movies & TV |
| Mount Wellington, New Zealand | 1.53× | |
| Southwind Drum and Bugle Corps | 1.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.1 |
| Quality Awareness | PREMIUM | 1.01 |
| Early Adopter Mentality | POWER | 1 |
| Career Orientation | POWER | 0.99 |
| Community Orientation | OPEN | 0.97 |
| Convenience Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| Germany | 0.1% |
| Italy | 0.0% |
See Waukesha County, Wisconsin audiences in other countries
- Waukesha County, Wisconsin — Germany
- Waukesha County, Wisconsin — United Kingdom
- Waukesha County, Wisconsin — France
- Waukesha County, Wisconsin — Italy
- Waukesha County, Wisconsin — Spain
- Waukesha County, Wisconsin — Brazil
- Waukesha County, Wisconsin — Japan
- Waukesha County, Wisconsin — South Korea
- Waukesha County, Wisconsin — India
More Travel & Leisure audiences in United States
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- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Waukesha County, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.