Rascasse Audience Intelligence

What Men Want Audience in United States

A data profile of the people who buy, follow and care about What Men Want in United States — modelled from more than twelve digital signal sources. What Men Want has an estimated audience of 439,737 people in United States.

#73among Romance in United States#3477among Movie / TV Show / Series in United States#7297in Movies & TV

The average What Men Want fan in United States is 46.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Borat, 22 Jump Street, EuroTrip, with strongest over-indexing on Borat (143.37× the country average).

Demographically, the What Men Want audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical What Men Want fan in United States is more female, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Borat.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the What Men Want profile in United States.

Audience size
440K
in United States
Gender
78.5%♀
21.5% male
Age
46.0
average years
Country rank
#39441
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of What Men Want viewers

78.5% are female, 21.5% are male, average age 46.0.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for What Men Want audience in United States
MetricValue
Female78.5%
Male21.5%
Average age46.0
Estimated audience size439,737
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the What Men Want audience in United States
Age bracketShare%
16-195%
20-2914%
30-3923%
40-4922%
50+36%
Fig. 04

Worldwide distribution

36.4%

of the worldwide What Men Want audience comes from United States.

Worldwide audience distribution share by country for What Men Want
CountryShare
United States36.4%
Germany15.2%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the What Men Want audience in United States is strongest.

Fig. 05

Top regions by affinity

What Men Want fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K1.67×
02Louisiana~10K1.55×
03New Mexico~4K1.42×
04Georgia~20K1.40×
05Texas~60K1.36×
06Alabama~10K1.34×
07Arkansas~6K1.27×
08South Carolina~10K1.23×
09Maryland~10K1.22×
10Oklahoma~7K1.21×
11Delaware~2K1.16×
12Tennessee~10K1.15×
13North Carolina~20K1.14×
14Hawaii~3K1.10×
15Kentucky~7K1.06×
16Kansas~5K1.06×
17Missouri~9K1.05×
18Indiana~10K1.03×
19Nevada~5K1.03×
20Illinois~20K1.02×
21Michigan~10K1.00×
22Virginia~10K1.00×
23California~60K0.99×
24Florida~40K0.99×
25Alaska~1K0.97×
26Ohio~20K0.96×
27Arizona~10K0.96×
28Nebraska~3K0.95×
29West Virginia~2K0.93×
30Idaho~3K0.92×
31South Dakota~1K0.92×
32North Dakota~1K0.92×
33Iowa~4K0.91×
34Utah~4K0.90×
35Colorado~8K0.88×
36Wisconsin~7K0.88×
37Washington, District of Columbia~1K0.88×
38Connecticut~5K0.87×
39New York~30K0.85×
40Pennsylvania~20K0.85×
41New Jersey~10K0.85×
42Rhode Island~1K0.84×
43Montana~1K0.84×
44Washington~9K0.82×
45Minnesota~6K0.82×
46Oregon~5K0.81×
47Vermont<1K0.74×
48Massachusetts~8K0.73×
49Maine~1K0.69×
50New Hampshire~1K0.68×
Fig. 06

Affinity by region

Affinity by region — What Men Want, United States
0.68×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the What Men Want audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for What Men Want audience
#·InterestCategoryAffinity×
01BoratMovies & TV143.37×
0222 Jump StreetMovies & TV116.25×
03EuroTripMovies & TV102.91×
04Lille OSCSports65.00×
05Willem DafoeMovies & TV41.31×
06Alexander SkarsgårdMovies & TV40.90×
07Ethan HawkeMovies & TV35.68×
08CSI (franchise)Movies & TV35.45×
09SconeFood & Beverages35.28×
10Robert PattinsonMovies & TV29.11×
11Sidney CrosbySports20.00×
12Lionel RichieMusic & Radio17.68×
13Jennifer Love HewittMovies & TV16.85×
14Daniel Day-LewisMovies & TV15.38×
15Berlin WallTravel & Leisure12.85×
16Anne HathawayMovies & TV8.67×
17Michelle PfeifferMovies & TV8.60×
18True DetectiveMovies & TV6.32×
19Britney SpearsMusic & Radio5.57×
20Internet celebrityInternet & Social Media5.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the What Men Want audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by What Men Want audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
SpiritualityBALANCE1.71×
Urban LifestyleOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by What Men Want audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
Design AffinityPREMIUM0.66×
Early Adopter MentalityPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does What Men Want have in United States?

What Men Want has an estimated audience of 439,737 people in United States, concentrated in Texas and California.

02

What is the gender split and age of What Men Want viewers?

78.5% of What Men Want fans are female, 21.5% are male, with an average age of 46.0 years.

03

Which brands do What Men Want fans like most?

What Men Want fans show strongest brand affinity for Borat (143.37×), 22 Jump Street (116.25×), and EuroTrip (102.91×) over the country average.

04

Where do What Men Want fans live in United States?

What Men Want fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do What Men Want fans also like?

Beyond What Men Want itself, the audience over-indexes on 22 Jump Street (116.25×), EuroTrip (102.91×), Alexander Skarsgård (40.9×), and Ethan Hawke (35.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See What Men Want audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for What Men Want. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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