What Men Want Audience in United States

What Men Want logo

What Men Want has an estimated audience of 548,003 people in United States. 78.5% are female, 21.5% are male, average age 46.0. Top regions: Texas, California, Florida. Top brand affinities: Borat, 22 Jump Street, EuroTrip, Alexander Skarsgård, Ethan Hawke.

The average What Men Want fan in United States is 46.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Borat, 22 Jump Street, EuroTrip, with strongest over-indexing on Borat (116.71× the country average). Demographically, the What Men Want audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Spirituality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of What Men Want fans

Demographic split for What Men Want audience in United States
MetricValue
Female78.5%
Male21.5%
Average age46.0
Estimated audience size548,003

Audience persona

The typical What Men Want fan in United States is more female, around 46.0 years old, with strong Spirituality tendencies and a notable affinity for Borat.

Top regions in United States

Top regions ranked by reach for What Men Want in United States
RegionReachAffinity
Texas69,4261.47×
California59,9550.99×
Florida38,2971.03×
New York27,0080.88×
Georgia25,1671.49×
North Carolina19,8661.2×
Illinois19,3351.06×
Ohio17,0441.01×
Pennsylvania15,7450.85×
Michigan14,6801.02×
Virginia13,7551.03×
Tennessee13,2191.2×
New Jersey12,2310.88×
Maryland11,8571.26×
Louisiana11,6601.65×
Indiana10,5551.05×
South Carolina10,5041.27×
Alabama10,4801.37×
Arizona10,0980.9×
Missouri9,2611.05×
Washington8,9500.81×
Mississippi7,8891.75×
Massachusetts7,8060.72×
Colorado7,3900.86×
Kentucky7,3471.07×
Oklahoma7,3281.2×
Wisconsin7,2350.88×
Minnesota6,3790.81×
Arkansas5,9281.31×
Nevada5,2871×
Oregon4,7880.76×
Connecticut4,6890.85×
Kansas4,6801.08×
Utah4,4670.91×
Iowa3,9950.88×
New Mexico3,6981.35×
Hawaii2,5981.1×
Idaho2,4550.89×
Nebraska2,4320.88×
West Virginia2,1740.85×
Delaware1,7961.19×
Washington, District of Columbia1,4260.87×
Rhode Island1,3160.75×
Montana1,1300.74×
New Hampshire1,1280.52×
Maine1,0950.56×
South Dakota1,0490.83×
Alaska9940.85×
North Dakota9560.85×
Wyoming5750.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for What Men Want audience
BrandAffinityCategory
Borat116.71×Movies & TV
22 Jump Street125.64×Movies & TV
EuroTrip100.25×Movies & TV
Alexander Skarsgård39.48×Movies & TV
Ethan Hawke30.05×Movies & TV
Willem Dafoe39.17×Movies & TV
Robert Pattinson25.94×Movies & TV
CSI (franchise)34.16×Movies & TV
Daniel Day-Lewis20×Movies & TV
Lionel Richie19.76×Music & Radio
True Detective6.17×Movies & TV
Kia Sportage18.14×Cars & Mobility
Jennifer Love Hewitt9.97×Movies & TV
Patricia Arquette12.68×Movies & TV
Neve Campbell13.86×Movies & TV
Autism Awareness7.04×Health
Chat room7.78×Internet & Social Media
Fresh Off the Boat16.52×Movies & TV
David Harbour7.71×Movies & TV
Michelle Pfeiffer7.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by What Men Want audience
TraitClusterScore
SpiritualityBALANCE1.84
Family OrientationCONSERVATISM1.74
ExtroversionTHRILL1.69
IndividualismJOY1.57
LGBTQ+ IdentityOPEN1.56
TraditionCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for What Men Want
CountryShare
United States50.3%
United Kingdom5.4%
Italy3.8%

See What Men Want audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does What Men Want have in United States?

What Men Want has an estimated audience of 548,003 people in United States, concentrated in Texas and California.

What is the gender split and age of What Men Want fans?

78.5% of What Men Want fans are female, 21.5% are male, with an average age of 46.0 years.

Which brands do What Men Want fans like most?

What Men Want fans show strongest brand affinity for Borat (116.71×), 22 Jump Street (125.64×), and EuroTrip (100.25×) over the country average.

Where do What Men Want fans live in United States?

What Men Want fans in United States are most concentrated in Texas (reach 69,426), California (reach 59,955), and Florida (reach 38,297). These three regions account for the largest share of the active audience.

What other brands do What Men Want fans also like?

Beyond What Men Want itself, the audience over-indexes on 22 Jump Street (125.64×), EuroTrip (100.25×), Alexander Skarsgård (39.48×), and Ethan Hawke (30.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for What Men Want. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.