What Men Want Audience in United States

What Men Want logo

What Men Want has an estimated audience of 548,003 people in United States. 78.5% are female, 21.5% are male, average age 46.0. Top regions: Texas, California, Florida. Top brand affinities: Gofobo, Hang Seng Index, TV Fanatic, Pallet racking, Home construction.

The average What Men Want fan in United States is 46.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Gofobo, Hang Seng Index, TV Fanatic, with strongest over-indexing on Gofobo (116.71× the country average). Demographically, the What Men Want audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Spirituality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of What Men Want fans

Demographic split for What Men Want audience in United States
MetricValue
Female78.5%
Male21.5%
Average age46.0
Estimated audience size548,003

Audience persona

The typical What Men Want fan in United States is more female, around 46.0 years old, with strong Spirituality tendencies and a notable affinity for Gofobo.

Top regions in United States

Top regions ranked by reach for What Men Want in United States
RegionReachAffinity
Texas69,4261.47×
California59,9550.99×
Florida38,2971.03×
New York27,0080.88×
Georgia25,1671.49×
North Carolina19,8661.2×
Illinois19,3351.06×
Ohio17,0441.01×
Pennsylvania15,7450.85×
Michigan14,6801.02×
Virginia13,7551.03×
Tennessee13,2191.2×
New Jersey12,2310.88×
Maryland11,8571.26×
Louisiana11,6601.65×
Indiana10,5551.05×
South Carolina10,5041.27×
Alabama10,4801.37×
Arizona10,0980.9×
Missouri9,2611.05×
Washington8,9500.81×
Mississippi7,8891.75×
Massachusetts7,8060.72×
Colorado7,3900.86×
Kentucky7,3471.07×
Oklahoma7,3281.2×
Wisconsin7,2350.88×
Minnesota6,3790.81×
Arkansas5,9281.31×
Nevada5,2871×
Oregon4,7880.76×
Connecticut4,6890.85×
Kansas4,6801.08×
Utah4,4670.91×
Iowa3,9950.88×
New Mexico3,6981.35×
Hawaii2,5981.1×
Idaho2,4550.89×
Nebraska2,4320.88×
West Virginia2,1740.85×
Delaware1,7961.19×
Washington, District of Columbia1,4260.87×
Rhode Island1,3160.75×
Montana1,1300.74×
New Hampshire1,1280.52×
Maine1,0950.56×
South Dakota1,0490.83×
Alaska9940.85×
North Dakota9560.85×
Wyoming5750.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for What Men Want audience
BrandAffinityCategory
Gofobo116.71×Movies & TV
Hang Seng Index39.17×Business & Career
TV Fanatic19.76×Movies & TV
Pallet racking18.65×Home & Garden
Home construction1.73×Home & Garden
Magazine (band)7.35×Music & Radio
Elsword18.14×Games
Nationality2.34×Politics & Society
Bank account2.26×Business & Career
Buying a House6.22×Home & Garden
Natural rubber1.84×Cars & Mobility
Home staging4.64×Home & Garden
Litter box1.83×Pets & Animals
Sussex County, New Jersey8.52×Travel & Leisure
Pillow1.79×Home & Garden
Erie County, New York7.53×Travel & Leisure
Hocus Pocus3.62×Movies & TV
Kansas1.84×Travel & Leisure
3D printing1.71×Technology & Electronics
Grinch2.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by What Men Want audience
TraitClusterScore
SpiritualityBALANCE1.84
Family OrientationCONSERVATISM1.74
ExtroversionTHRILL1.69
IndividualismJOY1.57
LGBTQ+ IdentityOPEN1.56
TraditionCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for What Men Want
CountryShare
United States50.3%
United Kingdom5.4%
Italy3.8%

See What Men Want audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does What Men Want have in United States?

What Men Want has an estimated audience of 548,003 people in United States, concentrated in Texas and California.

What is the gender split and age of What Men Want fans?

78.5% of What Men Want fans are female, 21.5% are male, with an average age of 46.0 years.

Which brands do What Men Want fans like most?

What Men Want fans show strongest brand affinity for Gofobo (116.71×), Hang Seng Index (39.17×), and TV Fanatic (19.76×) over the country average.

Where do What Men Want fans live in United States?

What Men Want fans in United States are most concentrated in Texas (reach 69,426), California (reach 59,955), and Florida (reach 38,297). These three regions account for the largest share of the active audience.

What other brands do What Men Want fans also like?

Beyond What Men Want itself, the audience over-indexes on Hang Seng Index (39.17×), TV Fanatic (19.76×), Pallet racking (18.65×), and Home construction (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for What Men Want. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.