Wichita, Kansas Audience in United States
Wichita, Kansas has an estimated audience of 1,778,310 people in United States. 56.0% are female, 44.0% are male, average age 38.4. Top regions: Kansas, Texas, California. Top brand affinities: Israeli cuisine, Cockpit, Diane Sawyer, JBS USA, JR Aquino.
The average Wichita, Kansas fan in United States is 38.4 years old, more female, and lives primarily in Kansas. The audience is concentrated in Kansas, Texas, California. Top brand affinities include Israeli cuisine, Cockpit, Diane Sawyer, with strongest over-indexing on Israeli cuisine (2.58× the country average). Demographically, the Wichita, Kansas audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Wichita, Kansas fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 38.4 |
| Estimated audience size | 1,778,310 |
Audience persona
The typical Wichita, Kansas fan in United States is more female, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for Israeli cuisine.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kansas | 313,184 | 22.35× |
| Texas | 103,171 | 0.67× |
| California | 79,787 | 0.41× |
| Missouri | 66,441 | 2.32× |
| Oklahoma | 54,169 | 2.74× |
| Florida | 46,202 | 0.38× |
| New York | 37,514 | 0.38× |
| Illinois | 32,466 | 0.55× |
| Colorado | 28,205 | 1.01× |
| Georgia | 21,691 | 0.4× |
| Virginia | 19,855 | 0.46× |
| North Carolina | 18,968 | 0.35× |
| Pennsylvania | 18,964 | 0.32× |
| Ohio | 18,290 | 0.33× |
| Washington | 17,382 | 0.49× |
| Arizona | 17,211 | 0.47× |
| Nebraska | 15,727 | 1.76× |
| Michigan | 15,332 | 0.33× |
| Minnesota | 15,223 | 0.6× |
| Tennessee | 15,044 | 0.42× |
| Iowa | 14,379 | 0.98× |
| Arkansas | 14,317 | 0.98× |
| New Jersey | 13,676 | 0.3× |
| Massachusetts | 12,875 | 0.37× |
| Indiana | 12,824 | 0.39× |
| Wisconsin | 12,677 | 0.47× |
| Maryland | 12,181 | 0.4× |
| Oregon | 10,930 | 0.54× |
| Louisiana | 9,118 | 0.4× |
| Kentucky | 8,186 | 0.37× |
| Alabama | 8,177 | 0.33× |
| South Carolina | 8,015 | 0.3× |
| Nevada | 7,673 | 0.45× |
| Utah | 7,530 | 0.47× |
| New Mexico | 5,960 | 0.67× |
| Connecticut | 5,393 | 0.3× |
| Mississippi | 5,059 | 0.35× |
| Idaho | 4,117 | 0.46× |
| South Dakota | 3,743 | 0.91× |
| Washington, District of Columbia | 3,726 | 0.7× |
| Montana | 2,422 | 0.49× |
| North Dakota | 2,410 | 0.66× |
| Hawaii | 2,345 | 0.31× |
| New Hampshire | 2,167 | 0.31× |
| West Virginia | 2,138 | 0.26× |
| Maine | 1,834 | 0.29× |
| Wyoming | 1,729 | 0.66× |
| Rhode Island | 1,566 | 0.28× |
| Alaska | 1,319 | 0.35× |
| Delaware | 1,222 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israeli cuisine | 2.58× | Food & Beverages |
| Cockpit | 1.71× | Travel & Leisure |
| Diane Sawyer | 1.58× | Movies & TV |
| JBS USA | 1.55× | Food & Beverages |
| JR Aquino | 1.78× | |
| Caesarea | 1.83× | Travel & Leisure |
| Cagayan | 1.97× | Travel & Leisure |
| JTG | 2.95× | Sports |
| Bornova | 1.54× | Travel & Leisure |
| Naval Air Engineering Station Lakehurst | 1.53× | |
| Buġibba | 1.55× | Travel & Leisure |
| JBK Horse Shows | 1.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.13 |
| Career Orientation | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| DIY Mentality | THRILL | 1.07 |
| Community Orientation | OPEN | 1.04 |
| Risk Appetite | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.8% |
| India | 3.6% |
| Germany | 2.1% |
See Wichita, Kansas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Wichita, Kansas have in United States?
Wichita, Kansas has an estimated audience of 1,778,310 people in United States, concentrated in Kansas and Texas.
What is the gender split and age of Wichita, Kansas fans?
56.0% of Wichita, Kansas fans are female, 44.0% are male, with an average age of 38.4 years.
Which brands do Wichita, Kansas fans like most?
Wichita, Kansas fans show strongest brand affinity for Israeli cuisine (2.58×), Cockpit (1.71×), and Diane Sawyer (1.58×) over the country average.
Where do Wichita, Kansas fans live in United States?
Wichita, Kansas fans in United States are most concentrated in Kansas (reach 313,184), Texas (reach 103,171), and California (reach 79,787). These three regions account for the largest share of the active audience.
What other brands do Wichita, Kansas fans also like?
Beyond Wichita, Kansas itself, the audience over-indexes on Cockpit (1.71×), Diane Sawyer (1.58×), JBS USA (1.55×), and JR Aquino (1.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wichita, Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.