Wildflower Audience in United States

Wildflower logo

Wildflower has an estimated audience of 2,516,194 people in United States. 79.5% are female, 20.5% are male, average age 40.4. Top regions: Arizona, California, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Wildflower fan in United States is 40.4 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Wildflower audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Record label

Demographics of Wildflower fans

Demographic split for Wildflower audience in United States
MetricValue
Female79.5%
Male20.5%
Average age40.4
Estimated audience size2,516,194

Audience persona

The typical Wildflower fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Wildflower in United States
RegionReachAffinity
Arizona352,4196.86×
California351,9781.27×
Texas205,7950.95×
New York167,9811.19×
Florida160,4710.94×
Illinois74,8700.89×
Pennsylvania73,3010.87×
Georgia68,8570.89×
Michigan67,9581.03×
New Jersey67,4961.05×
Ohio63,2500.82×
North Carolina62,1930.82×
Colorado58,5591.48×
Virginia52,8900.86×
Washington47,9110.95×
Tennessee44,6750.89×
Massachusetts42,7780.86×
Indiana42,6280.93×
Maryland36,6990.85×
Missouri33,4150.82×
Minnesota30,6800.85×
Wisconsin29,6950.78×
Oregon28,9921.01×
South Carolina28,5230.75×
Kentucky27,4570.87×
Alabama26,1940.75×
Oklahoma25,7530.92×
Louisiana25,1200.77×
Utah24,2161.07×
Connecticut23,0000.91×
Nevada22,2290.91×
Iowa18,7760.91×
Arkansas16,6230.8×
Kansas15,8930.8×
Mississippi14,6820.71×
Idaho12,4990.99×
New Mexico9,9740.79×
West Virginia9,7370.83×
Nebraska9,7080.77×
Hawaii9,3660.87×
Rhode Island9,1061.14×
New Hampshire7,1100.72×
Maine6,7700.75×
Montana6,3200.91×
Washington, District of Columbia5,1140.68×
Delaware5,1040.74×
North Dakota4,2520.82×
Alaska4,0830.76×
South Dakota3,8850.67×
Vermont3,5310.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildflower audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Bank account1.62×Business & Career
Parral, Chihuahua8.99×Travel & Leisure
Mothercare1.56×Kids & Family
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports
Étouffée9.85×Food & Beverages
Janitor2.54×Home & Garden
Holly Hagan17.22×Movies & TV
Cachorro2.05×Pets & Animals
Dan Hardy11.41×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildflower audience
TraitClusterScore
SustainabilityBALANCE1.56
Design AffinityPREMIUM1.51
CreativityOPEN1.4
DIY MentalityTHRILL1.37
Community OrientationOPEN1.27
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Wildflower
CountryShare
United States44.5%
United Kingdom22.4%
Australia6.5%

See Wildflower audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Wildflower have in United States?

Wildflower has an estimated audience of 2,516,194 people in United States, concentrated in Arizona and California.

What is the gender split and age of Wildflower fans?

79.5% of Wildflower fans are female, 20.5% are male, with an average age of 40.4 years.

Which brands do Wildflower fans like most?

Wildflower fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Wildflower fans live in United States?

Wildflower fans in United States are most concentrated in Arizona (reach 352,419), California (reach 351,978), and Texas (reach 205,795). These three regions account for the largest share of the active audience.

What other brands do Wildflower fans also like?

Beyond Wildflower itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildflower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.