Will Forte Audience in United States

Will Forte logo

Will Forte has an estimated audience of 2,005,028 people in United States. 37.2% are female, 62.8% are male, average age 30.6. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Saving, Necktie, WESH 2 News, WFTS-TV.

The average Will Forte fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Saving, Necktie, with strongest over-indexing on Natural rubber (2.74× the country average). Demographically, the Will Forte audience skews more male with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Will Forte fans

Demographic split for Will Forte audience in United States
MetricValue
Female37.2%
Male62.8%
Average age30.6
Estimated audience size2,005,028

Audience persona

The typical Will Forte fan in United States is more male, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Will Forte in United States
RegionReachAffinity
California227,0551.03×
Texas142,5270.83×
New York111,6651×
Florida101,5860.75×
Illinois74,9661.12×
Pennsylvania67,3281×
Ohio65,8051.07×
Washington56,1541.4×
Michigan55,6551.06×
North Carolina52,6400.87×
Massachusetts47,0481.19×
Georgia46,7970.76×
New Jersey45,8650.9×
Virginia44,5230.91×
Colorado40,2361.27×
Indiana38,5241.05×
Missouri36,7401.14×
Tennessee36,6670.91×
Oregon35,0411.52×
Wisconsin35,0031.16×
Minnesota34,1601.19×
Arizona33,9160.83×
Maryland28,9080.84×
Kentucky23,7790.95×
South Carolina23,6030.78×
Utah22,7551.27×
Oklahoma22,2081×
Connecticut21,7931.08×
Iowa19,2181.16×
Kansas17,2841.09×
Louisiana16,7720.65×
Alabama16,2110.58×
Nevada15,8250.82×
Arkansas14,6790.89×
Idaho11,7981.17×
Nebraska10,8411.08×
New Hampshire10,3911.32×
New Mexico9,9790.99×
Mississippi9,7940.59×
Maine9,4111.31×
West Virginia7,6910.82×
Hawaii6,7620.78×
Montana6,7571.21×
Rhode Island6,7461.06×
Washington, District of Columbia5,4610.91×
Vermont4,8551.38×
South Dakota4,3330.94×
Delaware4,1850.76×
Alaska3,8060.89×
North Dakota3,4750.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Will Forte audience
BrandAffinityCategory
Natural rubber2.74×Cars & Mobility
Saving1.75×Business & Career
Necktie2×Fashion & Accessoires
WESH 2 News1.8×Movies & TV
WFTS-TV1.94×Movies & TV
Fox 13 News1.81×Movies & TV
Ironmongery2.77×Home & Garden
Mariel Hemingway2.14×Fashion & Accessoires
News 131.81×Movies & TV
Roaming2.27×Technology & Electronics
Gemma Ward2.17×Fashion & Accessoires
Artillery1.64×Music & Radio
Pendleton, Oregon1.8×Travel & Leisure
Canino2.76×Travel & Leisure
Catania1.52×Travel & Leisure
Jorja Fox1.62×Movies & TV
WFLA-TV1.69×Movies & TV
WAOW1.59×Movies & TV
Pyrite2.1×Business & Career
WFLA News Channel 81.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Will Forte audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
Community OrientationOPEN1.16
IndividualismJOY1.11
Social Media UsageJOY1.07
MindfulnessBALANCE1.05
SustainabilityBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Will Forte
CountryShare
United States89.9%
Germany6.9%
Italy3.2%

See Will Forte audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Will Forte have in United States?

Will Forte has an estimated audience of 2,005,028 people in United States, concentrated in California and Texas.

What is the gender split and age of Will Forte fans?

37.2% of Will Forte fans are female, 62.8% are male, with an average age of 30.6 years.

Which brands do Will Forte fans like most?

Will Forte fans show strongest brand affinity for Natural rubber (2.74×), Saving (1.75×), and Necktie (2×) over the country average.

Where do Will Forte fans live in United States?

Will Forte fans in United States are most concentrated in California (reach 227,055), Texas (reach 142,527), and New York (reach 111,665). These three regions account for the largest share of the active audience.

What other brands do Will Forte fans also like?

Beyond Will Forte itself, the audience over-indexes on Saving (1.75×), Necktie (2×), WESH 2 News (1.8×), and WFTS-TV (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Will Forte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.