Rascasse Audience Intelligence

Wim Hof Audience in United States

A data profile of the people who buy, follow and care about Wim Hof in United States — modelled from more than twelve digital signal sources. Wim Hof has an estimated audience of 471,600 people in United States.

#9233among Person in United States#3713in Sports

The average Wim Hof fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Juliette Lewis, Alicia Silverstone, Jessica Biel, with strongest over-indexing on Juliette Lewis (54.71× the country average).

Demographically, the Wim Hof audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wim Hof fan in United States is more female, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Juliette Lewis.

Category: Sports · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wim Hof profile in United States.

Audience size
472K
in United States
Gender
63.9%♀
36.1% male
Age
39.9
average years
Country rank
#37910
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wim Hof fans

63.9% are female, 36.1% are male, average age 39.9.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Wim Hof audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.9
Estimated audience size471,600
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Wim Hof audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3921%
40-4921%
50+20%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Wim Hof audience comes from United States.

Worldwide audience distribution share by country for Wim Hof
CountryShare
United States24.6%
United Kingdom13.0%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wim Hof audience in United States is strongest.

Fig. 05

Top regions by affinity

Wim Hof fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K1.68×
02Alaska~2K1.63×
03Vermont~1K1.58×
04Utah~7K1.55×
05Oregon~8K1.53×
06Colorado~10K1.46×
07Montana~2K1.43×
08Maine~2K1.40×
09Washington~10K1.33×
10Hawaii~3K1.32×
11Idaho~3K1.28×
12Massachusetts~10K1.25×
13New York~30K1.24×
14Arizona~10K1.20×
15Washington, District of Columbia~2K1.18×
16California~60K1.16×
17Connecticut~5K1.07×
18Minnesota~7K1.05×
19New Mexico~2K1.01×
20Rhode Island~2K1.01×
21New Jersey~10K0.97×
22Florida~30K0.92×
23Illinois~10K0.92×
24Pennsylvania~10K0.91×
25Michigan~10K0.91×
26Nevada~4K0.91×
27Wisconsin~6K0.89×
28South Dakota<1K0.88×
29Delaware~1K0.85×
30North Dakota<1K0.84×
31Virginia~9K0.81×
32Indiana~7K0.81×
33Missouri~6K0.81×
34Tennessee~8K0.80×
35Nebraska~2K0.80×
36North Carolina~10K0.79×
37Iowa~3K0.79×
38Maryland~6K0.78×
39Kansas~3K0.78×
40Oklahoma~4K0.75×
41Ohio~10K0.74×
42South Carolina~5K0.73×
43Alabama~5K0.72×
44West Virginia~2K0.72×
45Texas~30K0.71×
46Kentucky~4K0.71×
47Arkansas~3K0.71×
48Georgia~10K0.69×
49Louisiana~4K0.63×
50Mississippi~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Wim Hof, United States
0.57×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wim Hof audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wim Hof audience
#·InterestCategoryAffinity×
01The Simple ThingsFood & Beverages58.71×
02Selma BlairMovies & TV55.03×
03Juliette LewisMovies & TV54.71×
04Reggae FestEvent48.59×
05Alicia SilverstoneMovies & TV42.60×
06Jessica BielMovies & TV39.88×
07Rob SchneiderMovies & TV31.16×
08Kristin CavallariFashion & Accessoires29.93×
09Mayim BialikMovies & TV28.57×
10Robert De NiroMovies & TV24.41×
11Gwyneth PaltrowMovies & TV20.76×
12Jim CarreyMovies & TV19.43×
13National College of Natural MedicineBusiness & Career18.05×
14Kevin GatesMusic & Radio13.05×
15Kat Von DBeauty & Wellness9.32×
16BiohackingTechnology & Electronics8.12×
17Crystal healingHealth7.73×
18Charlie SheenMovies & TV7.39×
19Ivanka TrumpPolitics & Society6.62×
20PhilosophyBusiness & Career1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wim Hof audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wim Hof audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.41×
Design AffinityPREMIUM1.35×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wim Hof audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
DIY MentalityTHRILL0.98×
Price SensitivityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wim Hof have in United States?

Wim Hof has an estimated audience of 471,600 people in United States, concentrated in California and New York.

02

What is the gender split and age of Wim Hof fans?

63.9% of Wim Hof fans are female, 36.1% are male, with an average age of 39.9 years.

03

Which brands do Wim Hof fans like most?

Wim Hof fans show strongest brand affinity for Juliette Lewis (54.71×), Alicia Silverstone (42.6×), and Jessica Biel (39.88×) over the country average.

04

Where do Wim Hof fans live in United States?

Wim Hof fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wim Hof fans also like?

Beyond Wim Hof itself, the audience over-indexes on Alicia Silverstone (42.6×), Jessica Biel (39.88×), Jim Carrey (19.43×), and Selma Blair (55.03×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Wim Hof audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wim Hof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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