Wim Hof Audience in United States

Wim Hof logo

Wim Hof has an estimated audience of 468,823 people in United States. 63.9% are female, 36.1% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Juliette Lewis, Alicia Silverstone, Jessica Biel, Jim Carrey, Selma Blair.

The average Wim Hof fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Juliette Lewis, Alicia Silverstone, Jessica Biel, with strongest over-indexing on Juliette Lewis (54.71× the country average). Demographically, the Wim Hof audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Extreme sports

Demographics of Wim Hof fans

Demographic split for Wim Hof audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.9
Estimated audience size468,823

Audience persona

The typical Wim Hof fan in United States is more female, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Juliette Lewis.

Top regions in United States

Top regions ranked by reach for Wim Hof in United States
RegionReachAffinity
California61,8341.2×
New York33,7051.29×
Texas30,4810.76×
Florida29,4850.93×
Illinois15,2170.97×
Pennsylvania14,5430.92×
Washington13,3141.42×
Massachusetts11,9901.3×
New Jersey11,9561×
Michigan11,5400.94×
Arizona11,5361.21×
North Carolina11,3350.8×
Colorado11,2061.52×
Ohio10,8070.75×
Georgia10,0030.69×
Virginia9,4960.83×
Oregon8,7121.62×
Tennessee7,4450.79×
Minnesota7,1871.07×
Indiana7,1300.83×
Utah6,7431.61×
Missouri6,2580.83×
Maryland6,2450.77×
Wisconsin6,0540.86×
South Carolina5,0610.72×
Connecticut5,0161.07×
Alabama4,4090.67×
Nevada4,1770.92×
Kentucky4,0860.7×
Oklahoma3,8080.73×
Louisiana3,4150.56×
New Hampshire3,1151.69×
Idaho3,0491.3×
Iowa2,8820.75×
Hawaii2,7861.38×
Kansas2,7490.74×
Arkansas2,4740.64×
New Mexico2,3401×
Maine2,3361.39×
Montana1,9091.47×
Nebraska1,7860.76×
Washington, District of Columbia1,7261.23×
Alaska1,6331.63×
Mississippi1,5620.4×
Rhode Island1,4720.99×
Vermont1,3521.64×
West Virginia1,2770.59×
Delaware1,0570.82×
South Dakota8140.75×
Wyoming6390.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wim Hof audience
BrandAffinityCategory
Juliette Lewis54.71×Movies & TV
Alicia Silverstone42.6×Movies & TV
Jessica Biel39.88×Movies & TV
Jim Carrey19.43×Movies & TV
Selma Blair55.03×Movies & TV
Robert De Niro24.41×Movies & TV
Rob Schneider31.16×Movies & TV
Gwyneth Paltrow20.76×Movies & TV
Mayim Bialik28.57×Movies & TV
Kristin Cavallari29.93×Fashion & Accessoires
Kevin Gates13.05×Music & Radio
Crystal healing7.73×Health
Reggae Fest48.59×
Charlie Sheen7.39×Movies & TV
National College of Natural Medicine18.05×Business & Career
Kat Von D9.32×Beauty & Wellness
Philosophy1.71×Business & Career
The Simple Things58.71×Food & Beverages
Biohacking8.12×Technology & Electronics
Moon (film)6.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wim Hof audience
TraitClusterScore
Risk AppetiteTHRILL2.46
Luxury OrientationPREMIUM2.19
MindfulnessBALANCE1.7
Sports ActivityPOWER1.48
SpiritualityBALANCE1.42
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Wim Hof
CountryShare
United States24.3%
United Kingdom13.1%
Germany10.1%

See Wim Hof audiences in other countries

More Extreme sports audiences in United States

Frequently asked questions

How many fans does Wim Hof have in United States?

Wim Hof has an estimated audience of 468,823 people in United States, concentrated in California and New York.

What is the gender split and age of Wim Hof fans?

63.9% of Wim Hof fans are female, 36.1% are male, with an average age of 39.9 years.

Which brands do Wim Hof fans like most?

Wim Hof fans show strongest brand affinity for Juliette Lewis (54.71×), Alicia Silverstone (42.6×), and Jessica Biel (39.88×) over the country average.

Where do Wim Hof fans live in United States?

Wim Hof fans in United States are most concentrated in California (reach 61,834), New York (reach 33,705), and Texas (reach 30,481). These three regions account for the largest share of the active audience.

What other brands do Wim Hof fans also like?

Beyond Wim Hof itself, the audience over-indexes on Alicia Silverstone (42.6×), Jessica Biel (39.88×), Jim Carrey (19.43×), and Selma Blair (55.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wim Hof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.