Work–life balance Audience in United States

Work–life balance logo

Work–life balance has an estimated audience of 1,963,273 people in United States. 72.0% are female, 28.0% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Work–life balance fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Work–life balance audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Work–life balance fans

Demographic split for Work–life balance audience in United States
MetricValue
Female72.0%
Male28.0%
Average age38.1
Estimated audience size1,963,273

Audience persona

The typical Work–life balance fan in United States is more female, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Work–life balance in United States
RegionReachAffinity
California264,5131.23×
Texas180,1641.07×
New York148,0461.35×
Florida126,0720.95×
Illinois72,7821.11×
Georgia70,9491.17×
Pennsylvania67,9421.03×
Virginia65,4531.37×
New Jersey64,0431.28×
North Carolina60,4781.02×
Ohio56,1920.93×
Michigan49,6050.97×
Arizona47,0301.17×
Massachusetts45,6241.18×
Washington45,5691.16×
Maryland43,1781.28×
Tennessee41,5751.06×
Colorado34,6751.12×
Indiana32,6960.91×
Wisconsin31,0851.05×
Missouri30,4020.96×
South Carolina27,7930.94×
Alabama27,7511.01×
Minnesota27,1980.97×
Oregon22,7201.01×
Louisiana21,3370.84×
Kentucky20,4060.83×
Connecticut19,8951.01×
Utah17,4290.99×
Oklahoma17,3080.79×
Nevada16,1970.85×
Kansas15,8421.02×
Iowa15,1820.94×
Arkansas12,4410.77×
Mississippi11,9000.74×
Hawaii11,4431.36×
Washington, District of Columbia9,8571.67×
Nebraska9,7220.99×
Idaho8,4710.86×
New Mexico7,6240.77×
New Hampshire7,3790.95×
West Virginia6,2960.69×
Rhode Island5,8300.93×
Maine5,6970.81×
Delaware4,8340.89×
Alaska4,4411.06×
Montana4,2970.79×
South Dakota3,4950.77×
North Dakota3,4030.84×
Vermont3,3550.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Work–life balance audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.53×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Business English2.69×Business & Career
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Necktie2.14×Fashion & Accessoires
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.47×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Graham Greene (actor)1.91×
Solo climbing2.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Work–life balance audience
TraitClusterScore
Career OrientationPOWER1.95
Family OrientationCONSERVATISM1.8
MindfulnessBALANCE1.77
Quality AwarenessPREMIUM1.42
SustainabilityBALANCE1.37
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Work–life balance
CountryShare
United States28.5%
Germany12.7%
United Kingdom8.9%

See Work–life balance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Work–life balance have in United States?

Work–life balance has an estimated audience of 1,963,273 people in United States, concentrated in California and Texas.

What is the gender split and age of Work–life balance fans?

72.0% of Work–life balance fans are female, 28.0% are male, with an average age of 38.1 years.

Which brands do Work–life balance fans like most?

Work–life balance fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.53×) over the country average.

Where do Work–life balance fans live in United States?

Work–life balance fans in United States are most concentrated in California (reach 264,513), Texas (reach 180,164), and New York (reach 148,046). These three regions account for the largest share of the active audience.

What other brands do Work–life balance fans also like?

Beyond Work–life balance itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.53×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Work–life balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.