WYFF News 4 Audience in United States

WYFF News 4 logo

WYFF News 4 has an estimated audience of 1,121,017 people in United States. 66.2% are female, 33.8% are male, average age 41.3. Top regions: South Carolina, North Carolina, Georgia. Top brand affinities: Acoustic music, Arutz Sheva, Biblical inspiration, Leprechaun, Dubuque, Iowa.

The average WYFF News 4 fan in United States is 41.3 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Georgia. Top brand affinities include Acoustic music, Arutz Sheva, Biblical inspiration, with strongest over-indexing on Acoustic music (2.24× the country average). Demographically, the WYFF News 4 audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of WYFF News 4 fans

Demographic split for WYFF News 4 audience in United States
MetricValue
Female66.2%
Male33.8%
Average age41.3
Estimated audience size1,121,017

Audience persona

The typical WYFF News 4 fan in United States is more female, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Acoustic music.

Top regions in United States

Top regions ranked by reach for WYFF News 4 in United States
RegionReachAffinity
South Carolina752,83644.64×
North Carolina97,4362.89×
Georgia16,5480.48×
Florida4,3860.06×
Tennessee3,1000.14×
Alabama2,7170.17×
California2,2270.02×
Virginia2,0730.08×
Texas1,6370.02×
New York1,3130.02×
Pennsylvania1,1300.03×
Ohio9460.03×
Michigan8050.03×
Illinois7880.02×
Kentucky7390.05×
Arizona6110.03×
Montana4650.15×
Indiana4610.02×
Missouri3830.02×
Maryland3600.02×
West Virginia3390.06×
Colorado3120.02×
Mississippi3020.03×
Oklahoma3000.02×
New Jersey2900.01×
Connecticut2870.03×
Washington2870.01×
Louisiana2690.02×
Arkansas2490.03×
Massachusetts2140.01×
Alaska2140.09×
Wisconsin2120.01×
Hawaii2060.04×
Iowa2030.02×
Minnesota2020.01×
Nevada2000.02×
Maine1990.05×
Kansas1980.02×
Idaho1980.04×
Oregon1970.02×
Utah1960.02×
New Hampshire1910.04×
Wyoming1880.11×
Nebraska1870.03×
South Dakota1840.07×
New Mexico1720.03×
Rhode Island1700.05×
Vermont1670.09×
Delaware1520.05×
Washington, District of Columbia1380.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WYFF News 4 audience
BrandAffinityCategory
Acoustic music2.24×Music & Radio
Arutz Sheva1.76×News
Biblical inspiration1.98×Politics & Society
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Overtone1.92×Beauty & Wellness
International University of Business Agriculture and Technology1.74×Business & Career
John Frusciante1.9×Music & Radio
Judge Dredd (film)1.75×Movies & TV
Hypothec1.75×Business & Career
Assassin's Creed: Brotherhood1.63×Games
Little Italy1.87×Travel & Leisure
Steuben County, New York2.06×
Laura Lee1.94×Beauty & Wellness
Assisi1.74×Travel & Leisure
Hollister, California1.61×Travel & Leisure
William F. Buckley, Jr.2.06×
York Minster2.06×Travel & Leisure
Ephraim1.51×
Duke of York1.9×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WYFF News 4 audience
TraitClusterScore
Family OrientationCONSERVATISM1.65
Risk AppetiteTHRILL1.6
ExtroversionTHRILL1.33
Sports ActivityPOWER1.21
DIY MentalityTHRILL1.19
TraditionCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for WYFF News 4
CountryShare
United States99.6%
Canada0.1%
China0.1%

See WYFF News 4 audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does WYFF News 4 have in United States?

WYFF News 4 has an estimated audience of 1,121,017 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of WYFF News 4 fans?

66.2% of WYFF News 4 fans are female, 33.8% are male, with an average age of 41.3 years.

Which brands do WYFF News 4 fans like most?

WYFF News 4 fans show strongest brand affinity for Acoustic music (2.24×), Arutz Sheva (1.76×), and Biblical inspiration (1.98×) over the country average.

Where do WYFF News 4 fans live in United States?

WYFF News 4 fans in United States are most concentrated in South Carolina (reach 752,836), North Carolina (reach 97,436), and Georgia (reach 16,548). These three regions account for the largest share of the active audience.

What other brands do WYFF News 4 fans also like?

Beyond WYFF News 4 itself, the audience over-indexes on Arutz Sheva (1.76×), Biblical inspiration (1.98×), Leprechaun (2.11×), and Dubuque, Iowa (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WYFF News 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.