Little Italy Audience in United States

Little Italy logo

Little Italy has an estimated audience of 315,419 people in United States. 67.6% are female, 32.4% are male, average age 35.4. Top regions: New York, California, Ohio. Top brand affinities: Google Analytics, Natural rubber, Alaska, Sinaloa, Kerala.

The average Little Italy fan in United States is 35.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Ohio. Top brand affinities include Google Analytics, Natural rubber, Alaska, with strongest over-indexing on Google Analytics (6.05× the country average). Demographically, the Little Italy audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Little Italy fans

Demographic split for Little Italy audience in United States
MetricValue
Female67.6%
Male32.4%
Average age35.4
Estimated audience size315,419

Audience persona

The typical Little Italy fan in United States is more female, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Analytics.

Top regions in United States

Top regions ranked by reach for Little Italy in United States
RegionReachAffinity
New York129,5087.35×
California74,1782.14×
Ohio25,0922.58×
Texas24,5020.9×
Florida20,8610.98×
Illinois18,3401.75×
North Carolina15,8721.67×
Indiana15,1582.63×
New Jersey14,6501.83×
Pennsylvania12,7711.2×
Massachusetts10,8761.75×
Virginia9,3601.22×
Tennessee9,0051.42×
Georgia7,5730.78×
Maryland5,8301.08×
South Carolina5,6071.18×
Alabama5,1621.17×
Michigan4,7620.58×
Arizona3,7980.59×
Alaska3,2284.78×
Washington2,8800.46×
Arkansas2,8461.1×
Wisconsin2,3570.5×
Connecticut2,0910.66×
Colorado1,8330.37×
Oregon1,7930.5×
Hawaii1,7711.31×
Nevada1,5970.52×
Missouri1,5860.31×
Minnesota1,5070.33×
Louisiana1,4320.35×
Kentucky1,3830.35×
Iowa1,1410.44×
Delaware1,1081.27×
Utah1,0660.38×
Kansas9540.38×
Oklahoma9450.27×
Mississippi8670.33×
Nebraska7360.47×
Washington, District of Columbia6450.68×
Rhode Island5220.52×
Maine5200.46×
West Virginia5140.35×
Idaho5030.32×
New Hampshire4680.38×
New Mexico4120.26×
Montana2200.25×
Vermont2150.39×
North Dakota1370.21×
South Dakota1310.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Italy audience
BrandAffinityCategory
Google Analytics6.05×Internet & Social Media
Natural rubber2.16×Cars & Mobility
Alaska1.58×Travel & Leisure
Sinaloa2.01×Travel & Leisure
Kerala3.23×Travel & Leisure
Public speaking1.83×Politics & Society
Food quality4.83×Food & Beverages
Graham Greene (actor)2.07×
Cachorro1.68×Pets & Animals
Google Wallet1.93×Technology & Electronics
Ayrton Senna2.37×Sports
Enfamil1.57×Kids & Family
Tuscany1.53×Travel & Leisure
Grand Prairie, Texas1.66×Travel & Leisure
Cacique2.33×Food & Beverages
Box lacrosse1.73×Sports
Cacique2.16×Food & Beverages
Príncipe2.23×Travel & Leisure
Buenavista (Madrid)1.5×Travel & Leisure
Jonathan Davis1.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Italy audience
TraitClusterScore
Convenience OrientationPREMIUM1.75
Quality AwarenessPREMIUM1.6
Luxury OrientationPREMIUM1.58
TravellingTHRILL1.49
Community OrientationOPEN1.47
IndulgenceJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Little Italy
CountryShare
United States39.9%
Italy6.3%
Belgium4.9%

See Little Italy audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Little Italy have in United States?

Little Italy has an estimated audience of 315,419 people in United States, concentrated in New York and California.

What is the gender split and age of Little Italy fans?

67.6% of Little Italy fans are female, 32.4% are male, with an average age of 35.4 years.

Which brands do Little Italy fans like most?

Little Italy fans show strongest brand affinity for Google Analytics (6.05×), Natural rubber (2.16×), and Alaska (1.58×) over the country average.

Where do Little Italy fans live in United States?

Little Italy fans in United States are most concentrated in New York (reach 129,508), California (reach 74,178), and Ohio (reach 25,092). These three regions account for the largest share of the active audience.

What other brands do Little Italy fans also like?

Beyond Little Italy itself, the audience over-indexes on Natural rubber (2.16×), Alaska (1.58×), Sinaloa (2.01×), and Kerala (3.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.