A data profile of the people who buy, follow and care about Job in South Africa — modelled from more than twelve digital signal sources. Job has an estimated audience of 1,388,341 people in South Africa.
Job has an estimated audience of 1,388,341 people in South Africa. 56.7% are female, 43.3% are male, average age 35.0. Top brand affinities: LinkedIn, Career development, Employment agency, Employment website, Innovation.
Top brand affinities include LinkedIn, Career development, Employment agency, with strongest over-indexing on LinkedIn (2.35× the country average).
Demographically, the Job audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Job fan in South Africa is more female, around 35.0 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Job profile in South Africa.
56.7% are female, 43.3% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 35.0 |
| Estimated audience size | 1,388,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 16% |
of the worldwide Job audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 8.2% |
| Germany | 6.8% |
The strongest cross-interests of the Job audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water pollution | Politics & Society | 3.54× | ||
| 02 | American Airlines | Travel & Leisure | 3.30× | ||
| 03 | Employment website | Business & Career | 3.02× | ||
| 04 | Employment agency | Business & Career | 2.91× | ||
| 05 | Concierge | Home & Garden | 2.75× | ||
| 06 | Internet & Social Media | 2.35× | |||
| 07 | Facial hair | Beauty & Wellness | 2.20× | ||
| 08 | Career development | Business & Career | 2.19× | ||
| 09 | Climate change | Home & Garden | 2.18× | ||
| 10 | Malt whisky | Food & Beverages | 2.15× | ||
| 11 | Massive open online course | Business & Career | 1.98× | ||
| 12 | Smirnoff | Food & Beverages | 1.75× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 1.66× | ||
| 14 | Aromatherapy | Home & Garden | 1.66× | ||
| 15 | Private equity | Business & Career | 1.62× | ||
| 16 | Smoked meat | Food & Beverages | 1.59× | ||
| 17 | Innovation | Business & Career | 1.56× | ||
| 18 | Department store | Shopping | 1.54× | ||
| 19 | Single malt whisky | Food & Beverages | 1.54× | ||
| 20 | NASDAQ | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.62× | |
| Indulgence | JOY | 1.36× | |
| Sustainability | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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