A data profile of the people who buy, follow and care about Job in Sweden — modelled from more than twelve digital signal sources. Job has an estimated audience of 1,145,644 people in Sweden.
Job has an estimated audience of 1,145,644 people in Sweden. 60.9% are female, 39.1% are male, average age 42.7. Top brand affinities: Hemnet, LinkedIn, Biltema, Job interview, Gina Tricot.
Top brand affinities include Hemnet, LinkedIn, Biltema, with strongest over-indexing on Hemnet (1.95× the country average).
Demographically, the Job audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Job fan in Sweden is more female, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Job profile in Sweden.
60.9% are female, 39.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 42.7 |
| Estimated audience size | 1,145,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Job audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 8.2% |
| Germany | 6.8% |
The strongest cross-interests of the Job audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Entry-level job | Business & Career | 5.67× | ||
| 02 | Job fair | Business & Career | 5.66× | ||
| 03 | Job interview | Business & Career | 5.42× | ||
| 04 | Employment website | Business & Career | 4.78× | ||
| 05 | Bonprix | Shopping | 3.28× | ||
| 06 | Internet & Social Media | 3.09× | |||
| 07 | Jotex | Shopping | 3.02× | ||
| 08 | Indeed.com | Business & Career | 2.72× | ||
| 09 | KappAhl | Fashion & Accessoires | 2.32× | ||
| 10 | Real property | Home & Garden | 2.14× | ||
| 11 | Hemnet | Home & Garden | 1.95× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.95× | ||
| 13 | Biltema | Business & Career | 1.78× | ||
| 14 | Crochet | Home & Garden | 1.78× | ||
| 15 | Lindex | Fashion & Accessoires | 1.72× | ||
| 16 | Higher education | Business & Career | 1.71× | ||
| 17 | Science | Business & Career | 1.65× | ||
| 18 | Flower | Home & Garden | 1.59× | ||
| 19 | Hair products | Beauty & Wellness | 1.53× | ||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.86× | |
| Community Orientation | OPEN | 1.45× | |
| Need for Security | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Mindfulness | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.