A data profile of the people who buy, follow and care about Job in Finland — modelled from more than twelve digital signal sources. Job has an estimated audience of 704,325 people in Finland.
Job has an estimated audience of 704,325 people in Finland. 66.7% are female, 33.3% are male, average age 42.0. Top brand affinities: Finnair, LinkedIn, Job interview, Entry-level job, Job fair.
Top brand affinities include Finnair, LinkedIn, Job interview, with strongest over-indexing on Finnair (2.01× the country average).
Demographically, the Job audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Job fan in Finland is more female, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Job profile in Finland.
66.7% are female, 33.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 42.0 |
| Estimated audience size | 704,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Job audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 8.2% |
| Germany | 6.8% |
The strongest cross-interests of the Job audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job fair | Business & Career | 6.66× | ||
| 02 | Entry-level job | Business & Career | 5.91× | ||
| 03 | Job interview | Business & Career | 5.05× | ||
| 04 | Internship | Business & Career | 4.38× | ||
| 05 | Career development | Business & Career | 3.22× | ||
| 06 | Internet & Social Media | 3.03× | |||
| 07 | Innovation | Business & Career | 2.76× | ||
| 08 | Lunch | Food & Beverages | 2.20× | ||
| 09 | Internet & Social Media | 2.19× | |||
| 10 | Finnair | Travel & Leisure | 2.01× | ||
| 11 | Flower | Home & Garden | 1.98× | ||
| 12 | Lindex | Fashion & Accessoires | 1.94× | ||
| 13 | Higher education | Business & Career | 1.82× | ||
| 14 | Hair products | Beauty & Wellness | 1.76× | ||
| 15 | Stockmann | Shopping | 1.70× | ||
| 16 | Happiness | Health | 1.70× | ||
| 17 | Dogs | Pets & Animals | 1.67× | ||
| 18 | Helsinki | Travel & Leisure | 1.66× | ||
| 19 | Kitchen | Home & Garden | 1.64× | ||
| 20 | Shoes | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.47× | |
| Need for Security | CONSERVATISM | 1.58× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| DIY Mentality | THRILL | 0.93× | |
| Design Affinity | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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