Rascasse Audience Intelligence

Job Audience in Finland

A data profile of the people who buy, follow and care about Job in Finland — modelled from more than twelve digital signal sources. Job has an estimated audience of 704,325 people in Finland.

Job has an estimated audience of 704,325 people in Finland. 66.7% are female, 33.3% are male, average age 42.0. Top brand affinities: Finnair, LinkedIn, Job interview, Entry-level job, Job fair.

Top brand affinities include Finnair, LinkedIn, Job interview, with strongest over-indexing on Finnair (2.01× the country average).

Demographically, the Job audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

The typical Job fan in Finland is more female, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Job profile in Finland.

Audience size
704K
in Finland
Gender
66.7%
33.3% male
Age
42.0
average years
Country rank
#416
Topic in Finland
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Job fans

66.7% are female, 33.3% are male, average age 42.0.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Job audience in Finland
MetricValue
Female66.7%
Male33.3%
Average age42.0
Estimated audience size704,325
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Job audience in Finland
Age bracketShare%
16-1914%
20-2919%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Job audience comes from Finland.

Worldwide audience distribution share by country for Job
CountryShare
United States20.8%
India8.2%
Germany6.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Job audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Job audience
#·InterestCategoryAffinity×
01Job fairBusiness & Career6.66×
02Entry-level jobBusiness & Career5.91×
03Job interviewBusiness & Career5.05×
04InternshipBusiness & Career4.38×
05Career developmentBusiness & Career3.22×
06LinkedInInternet & Social Media3.03×
07InnovationBusiness & Career2.76×
08LunchFood & Beverages2.20×
09WhatsAppInternet & Social Media2.19×
10FinnairTravel & Leisure2.01×
11FlowerHome & Garden1.98×
12LindexFashion & Accessoires1.94×
13Higher educationBusiness & Career1.82×
14Hair productsBeauty & Wellness1.76×
15StockmannShopping1.70×
16HappinessHealth1.70×
17DogsPets & Animals1.67×
18HelsinkiTravel & Leisure1.66×
19KitchenHome & Garden1.64×
20ShoesFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Job audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Job audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.47×
Need for SecurityCONSERVATISM1.58×
Community OrientationOPEN1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Job audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.92×
DIY MentalityTHRILL0.93×
Design AffinityPREMIUM0.96×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Finland who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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