A data profile of the people who buy, follow and care about Job in Australia — modelled from more than twelve digital signal sources. Job has an estimated audience of 2,911,471 people in Australia.
Job has an estimated audience of 2,911,471 people in Australia. 54.6% are female, 45.4% are male, average age 42.6. Top brand affinities: Innovation, Employment agency, Employment website, WhatsApp, Wikipedia.
Top brand affinities include Innovation, Employment agency, Employment website, with strongest over-indexing on Innovation (2.06× the country average).
Demographically, the Job audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Job fan in Australia is balanced, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Job profile in Australia.
54.6% are female, 45.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.6 |
| Estimated audience size | 2,911,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Job audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 8.2% |
| Germany | 6.8% |
The strongest cross-interests of the Job audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 3.00× | ||
| 02 | Employment website | Business & Career | 2.91× | ||
| 03 | Data science | Business & Career | 2.41× | ||
| 04 | Adam Sandler | Movies & TV | 2.32× | ||
| 05 | Internet & Social Media | 2.22× | |||
| 06 | International education | Business & Career | 2.14× | ||
| 07 | Innovation | Business & Career | 2.06× | ||
| 08 | Mobile payment | Business & Career | 1.96× | ||
| 09 | Gumtree | Home & Garden | 1.93× | ||
| 10 | Wikipedia | Internet & Social Media | 1.74× | ||
| 11 | Hypermarket | Shopping | 1.73× | ||
| 12 | Career development | Business & Career | 1.71× | ||
| 13 | Western Union | Business & Career | 1.71× | ||
| 14 | Retail banking | Business & Career | 1.69× | ||
| 15 | Internet & Social Media | 1.68× | |||
| 16 | Passive income | Business & Career | 1.62× | ||
| 17 | Elderly care | Health | 1.56× | ||
| 18 | Hostel | Travel & Leisure | 1.55× | ||
| 19 | Real property | Home & Garden | 1.54× | ||
| 20 | Master of Business Administration | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Urban Lifestyle | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.79× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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