A data profile of the people who buy, follow and care about Job in Malaysia — modelled from more than twelve digital signal sources. Job has an estimated audience of 2,031,369 people in Malaysia.
The average Job fan in Malaysia is 36.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include LinkedIn, Politics, Google Drive, with strongest over-indexing on LinkedIn (2.34× the country average).
Demographically, the Job audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Job fan in Malaysia is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Job profile in Malaysia.
45.3% are female, 54.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 36.6 |
| Estimated audience size | 2,031,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 31% | |
| 30-39 | 25% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Job audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 8.2% |
| Germany | 6.8% |
Where the Job audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 2.01× | |
| 02 | Kuala Lumpur | ~600K | 1.76× | |
| 03 | Penang | ~200K | 1.44× | |
| 04 | Johor | ~300K | 1.28× | |
| 05 | Negeri Sembilan | ~100K | 1.08× | |
| 06 | Sarawak | ~200K | 1.03× | |
| 07 | Perak | ~200K | 1.00× | |
| 08 | Kedah | ~100K | 0.92× | |
| 09 | Malacca | ~70K | 0.90× | |
| 10 | Pahang | ~80K | 0.85× | |
| 11 | Labuan | ~10K | 0.81× | |
| 12 | Putrajaya | ~8K | 0.78× | |
| 13 | Sabah | ~100K | 0.77× | |
| 14 | Terengganu | ~70K | 0.77× | |
| 15 | Perlis | ~20K | 0.72× | |
| 16 | Kelantan | ~70K | 0.70× |
The strongest cross-interests of the Job audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 3.66× | ||
| 02 | Part-time | Business & Career | 3.30× | ||
| 03 | Public administration | Business & Career | 2.42× | ||
| 04 | Job fair | Business & Career | 2.37× | ||
| 05 | Internet & Social Media | 2.34× | |||
| 06 | Career development | Business & Career | 2.23× | ||
| 07 | Employment agency | Business & Career | 2.15× | ||
| 08 | HVAC | Home & Garden | 1.96× | ||
| 09 | Innovation | Business & Career | 1.84× | ||
| 10 | Graduation | Business & Career | 1.81× | ||
| 11 | Retirement planning | Business & Career | 1.77× | ||
| 12 | Renewable energy | Business & Career | 1.76× | ||
| 13 | NASDAQ | Business & Career | 1.75× | ||
| 14 | Job interview | Business & Career | 1.71× | ||
| 15 | Scholarship | Kids & Family | 1.68× | ||
| 16 | Social science | Business & Career | 1.67× | ||
| 17 | Risk management | Business & Career | 1.66× | ||
| 18 | Politics | Politics & Society | 1.65× | ||
| 19 | Google Drive | Technology & Electronics | 1.59× | ||
| 20 | Doctor of Philosophy | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Patriotism | CONSERVATISM | 1.22× | |
| Quality Awareness | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.84× | |
| Design Affinity | PREMIUM | 0.85× |
Job has an estimated audience of 2,031,369 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.3% of Job fans are female, 54.7% are male, with an average age of 36.6 years.
Job fans show strongest brand affinity for LinkedIn (2.34×), Politics (1.65×), and Google Drive (1.59×) over the country average.
Job fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Job itself, the audience over-indexes on Politics (1.65×), Google Drive (1.59×), Employment website (3.66×), and Innovation (1.84×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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