Rascasse Audience Intelligence

RB Leipzig Fan Demographics in Germany

RB Leipzig has an estimated audience of 7.1M people in Germany.

#20among Soccer in Germany
#13among teams in Germany
#47in Sports

The average RB Leipzig fan in Germany is 34.4 years old, more male, and lives primarily in Sachsen.

By number of fans, RB Leipzig ranks #8 among the 18 Bundesliga teams in Germany.

Its fans are 1.9 years younger than the group average of 36.3.

Women make up 27.9% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 17 Bundesliga teams, RB Leipzig fans stand out for their interest in Paris Saint-Germain Féminines, Julian Nagelsmann and Fortuna Düsseldorf.

In Q2/2026, search interest was −31.3% on the same quarter a year earlier; the median across the group was +7.8%.

Most fans live in Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen.

Top affinities include Paris Saint-Germain Féminines, Julian Nagelsmann, F.C. Hansa Rostock, with strongest over-indexing on Paris Saint-Germain Féminines (13.07× the country average).

Demographically, the RB Leipzig audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Individualism.

The typical RB Leipzig fan in Germany is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Paris Saint-Germain Féminines.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.1M
in Germany
Gender
27.9%♀
72.1% male
Age
34.4
average years
Country rank
#595
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of RB Leipzig fans

27.9% are female, 72.1% are male, average age 34.4.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for RB Leipzig audience in Germany
MetricValue
Female27.9%
Male72.1%
Average age34.4
Estimated audience size7.1M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the RB Leipzig audience in Germany
Age bracketShare%
16-2436%
25-3420%
35-4417%
45-5415%
55+12%
Fig. 04

Worldwide distribution

39.5%

of the worldwide RB Leipzig audience comes from Germany.

Worldwide audience distribution share by country for RB Leipzig
CountryShare
Germany39.5%
Brazil6.4%
United States3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

RB Leipzig fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~2M6.20×
02Sachsen-Anhalt~500K2.69×
03Thüringen~400K2.27×
04Brandenburg~200K0.83×
05Mecklenburg-Vorpommern~100K0.73×
06Berlin~100K0.47×
07Baden-Württemberg~300K0.34×
08Hessen~200K0.33×
09Bayern~300K0.30×
10Nordrhein-Westfalen~500K0.29×
11Niedersachsen~200K0.29×
12Hamburg~50K0.29×
13Schleswig-Holstein~70K0.27×
14Bremen~20K0.26×
15Rheinland-Pfalz~90K0.25×
16Saarland~20K0.22×
Fig. 06

Affinity by region

Affinity by region — RB Leipzig, Germany
0.22×1.00×6.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the RB Leipzig audience vs. the country average
#·InterestCategoryAffinity×
01Paris Saint-Germain FémininesSports13.07×
02Julian NagelsmannSports12.69×
03F.C. Hansa RostockSports12.51×
04Fortuna DüsseldorfSports11.76×
05Dynamo DresdenSports10.39×
06Hannover 96Sports9.56×
073. LigaSports9.06×
08SC FreiburgSports9.06×
09Borussia MönchengladbachSports8.77×
10DFB-PokalSports8.65×
11SV Werder BremenSports8.49×
12Hertha BSCSports8.25×
13Hamburger SVSports7.39×
14VfB StuttgartSports7.10×
15FC Schalke 04Sports7.08×
16TransfermarktSports5.74×
172. BundesligaSports5.69×
18Borussia DortmundSports4.69×
19BundesligaSports4.27×
20FIFA World CupSports3.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the RB Leipzig audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the RB Leipzig audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.69×
IndividualismJOY1.43×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the RB Leipzig audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Design AffinityPREMIUM0.68×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in RB Leipzig over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/rb-leipzig-4169” · Methodology