Rascasse Audience Intelligence

Six Flags Target Market in United States

Six Flags has an estimated audience of 6.6M people in United States.

#581among brands in United States#447in Travel & Leisure

The average Six Flags fan in United States is 38.4 years old, more female, and lives primarily in California.

Interest is seasonal: May, June and July account for 40% of the year's searches, January is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include SeaWorld San Antonio, Nashville (2012 TV series), Sprout (TV network), with strongest over-indexing on SeaWorld San Antonio (10.59× the country average).

Demographically, the Six Flags audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Travelling.

The typical Six Flags fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for SeaWorld San Antonio.

Category: Travel & Leisure · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.6M
in United States
Gender
63.2%♀
36.8% male
Age
38.4
average years
Country rank
#5240
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Six Flags

63.2% are female, 36.8% are male, average age 38.4.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Six Flags audience in United States
MetricValue
Female63.2%
Male36.8%
Average age38.4
Estimated audience size6.6M
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Six Flags audience in United States
Age bracketShare%
16-2417%
25-3424%
35-4427%
45-5420%
55+13%
Fig. 04

Worldwide distribution

68.3%

of the worldwide Six Flags audience comes from United States.

Worldwide audience distribution share by country for Six Flags
CountryShare
United States68.3%
Mexico16.8%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Six Flags customers by region in United States
#RegionReachAffinity×
01New Jersey~600K3.22×
02Illinois~600K2.58×
03Georgia~500K2.49×
04California~2M2.39×
05Texas~1M2.37×
06Connecticut~200K2.23×
07Missouri~300K2.18×
08Maryland~300K2.13×
09Massachusetts~300K2.11×
10Rhode Island~40K1.82×
11New York~700K1.72×
12Delaware~30K1.48×
13Washington, District of Columbia~20K1.40×
14Pennsylvania~300K1.18×
15Wisconsin~100K1.10×
16Alabama~100K1.00×
17New Hampshire~30K0.99×
18Nevada~60K0.96×
19Arizona~100K0.91×
20Oklahoma~70K0.87×
21Virginia~100K0.83×
22Indiana~100K0.83×
23Vermont~10K0.77×
24Tennessee~100K0.74×
25Louisiana~70K0.74×
26Mississippi~40K0.73×
27Arkansas~40K0.65×
28Ohio~100K0.62×
29Maine~20K0.61×
30South Carolina~60K0.59×
31New Mexico~20K0.59×
32West Virginia~20K0.56×
33North Carolina~100K0.54×
34Michigan~100K0.52×
35Kansas~30K0.52×
36Kentucky~40K0.51×
37Iowa~30K0.51×
38Nebraska~20K0.49×
39Idaho~20K0.49×
40Oregon~40K0.47×
41Utah~30K0.46×
42Florida~200K0.43×
43Washington~60K0.43×
44Alaska~6K0.40×
45South Dakota~7K0.38×
46North Dakota~6K0.38×
47Minnesota~40K0.37×
48Colorado~40K0.37×
49Hawaii~10K0.37×
50Montana~7K0.33×
Fig. 06

Affinity by region

Affinity by region — Six Flags, United States
0.33×1.00×3.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Six Flags audience vs. the country average
#·InterestCategoryAffinity×
01SeaWorld San AntonioTravel & Leisure10.59×
02Nashville (2012 TV series)Movies & TV9.22×
03Sprout (TV network)Movies & TV8.82×
04Highlights for ChildrenKids & Family6.91×
05Knott's Berry FarmTravel & Leisure6.75×
06Mom (TV series)Movies & TV6.63×
07SeaWorld San DiegoTravel & Leisure6.56×
08SuperMMusic & Radio6.28×
09Khan AcademyBusiness & Career5.08×
10This Is Us (TV series)Movies & TV5.00×
11Universal Studios HollywoodTravel & Leisure4.80×
12Great Wolf ResortsTravel & Leisure4.48×
13Google FlightsTravel & Leisure2.40×
14DoordashFood & Beverages1.98×
15Panda ExpressFood & Beverages1.92×
16J. C. PenneyShopping1.78×
17Theme parksTravel & Leisure1.60×
18Walt Disney WorldTravel & Leisure1.55×
19The UPS StoreShopping1.54×
20Texas RoadhouseFood & Beverages1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Six Flags audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Six Flags audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
TravellingTHRILL1.22×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Six Flags audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.94×
Design AffinityPREMIUM0.96×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Six Flags over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/six-flags-79416” · Methodology