Rascasse Audience Intelligence

CVS Caremark Target Market in United States

CVS Caremark has an estimated audience of 3.5M people in United States.

#1024among brands in United States#802in Business & Career

The average CVS Caremark fan in United States is 43.3 years old, more female, and lives primarily in New York.

Most fans live in New York, California, Pennsylvania.

Top affinities include Zalando, Veritas, MinuteClinic, with strongest over-indexing on Zalando (40.52× the country average).

Demographically, the CVS Caremark audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

The typical CVS Caremark fan in United States is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Zalando.

Category: Business & Career · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
67.1%♀
32.9% male
Age
43.3
average years
Country rank
#9202
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of CVS Caremark

67.1% are female, 32.9% are male, average age 43.3.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for CVS Caremark audience in United States
MetricValue
Female67.1%
Male32.9%
Average age43.3
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the CVS Caremark audience in United States
Age bracketShare%
16-2417%
25-3414%
35-4416%
45-5420%
55+32%
Fig. 04

Worldwide distribution

96.7%

of the worldwide CVS Caremark audience comes from United States.

Worldwide audience distribution share by country for CVS Caremark
CountryShare
United States96.7%
Germany1.4%
Philippines0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CVS Caremark customers by region in United States
#RegionReachAffinity×
01Delaware~20K2.33×
02New Hampshire~30K2.11×
03Massachusetts~100K1.91×
04Maryland~100K1.56×
05New York~300K1.51×
06Pennsylvania~200K1.48×
07Ohio~200K1.40×
08Kentucky~70K1.40×
09New Jersey~100K1.34×
10Connecticut~50K1.33×
11Tennessee~100K1.28×
12Virginia~100K1.16×
13Rhode Island~10K1.16×
14Maine~20K1.13×
15North Carolina~100K1.12×
16Georgia~100K1.10×
17Indiana~80K1.10×
18Mississippi~30K1.10×
19Illinois~100K1.07×
20Wyoming~6K1.07×
21South Carolina~60K1.03×
22Vermont~7K1.01×
23New Mexico~20K1.00×
24Washington, District of Columbia~7K0.98×
25Missouri~60K0.96×
26Kansas~30K0.95×
27West Virginia~20K0.93×
28Louisiana~40K0.92×
29Alabama~50K0.86×
30Colorado~50K0.85×
31Minnesota~50K0.83×
32Michigan~80K0.79×
33Iowa~30K0.79×
34Florida~200K0.77×
35Wisconsin~50K0.77×
36Oklahoma~30K0.76×
37Arizona~60K0.74×
38Alaska~5K0.71×
39Texas~200K0.70×
40Arkansas~20K0.70×
41Washington~60K0.69×
42Nebraska~10K0.69×
43Idaho~10K0.65×
44South Dakota~6K0.65×
45Oregon~30K0.64×
46Montana~7K0.58×
47Hawaii~9K0.57×
48California~200K0.56×
49Utah~20K0.54×
50Nevada~20K0.47×
Fig. 06

Affinity by region

Affinity by region — CVS Caremark, United States
0.47×1.00×2.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CVS Caremark audience vs. the country average
#·InterestCategoryAffinity×
01ZalandoShopping40.52×
02VeritasCars & Mobility20.81×
03MinuteClinicHealth15.50×
04CVS PharmacyShopping6.67×
05GoodRxHealth6.21×
06WalgreensShopping5.89×
07New York Stock ExchangeBusiness & Career5.70×
08Rhode IslandTravel & Leisure5.04×
09PharmacyBusiness & Career2.46×
10SymptomHealth2.26×
11JesusPolitics & Society2.15×
12Macy'sShopping2.15×
13Chain storeShopping2.12×
14PhysicianBusiness & Career2.09×
15Dollar GeneralShopping1.96×
16Best BuyShopping1.93×
17Dollar TreeShopping1.76×
18CNNNews1.73×
19GodPolitics & Society1.64×
20United States Postal ServiceBusiness & Career1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CVS Caremark audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CVS Caremark audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.35×
Community OrientationOPEN1.31×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CVS Caremark audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
Design AffinityPREMIUM1.00×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Business & Career audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CVS Caremark over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cvs-caremark-12394” · Methodology