Rascasse Audience Intelligence

MLB Network Audience Demographics in United States

MLB Network has an estimated audience of 9.8M people in United States.

#41among TV channels in United States#302in Sports

The average MLB Network fan in United States is 36.3 years old, more male, and lives primarily in California.

Interest is seasonal: April, August and September account for 46% of the year's searches, January is the quietest month.

Most fans live in California, Illinois, New York.

Top affinities include Khabib Nurmagomedov, Anthony Joshua, Toyota Supra, with strongest over-indexing on Khabib Nurmagomedov (17.91× the country average).

Demographically, the MLB Network audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Tradition.

The typical MLB Network fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Khabib Nurmagomedov.

Category: Sports · Type: TV Channel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.8M
in United States
Gender
30.8%♀
69.2% male
Age
36.3
average years
Country rank
#3590
among all objects in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of MLB Network

30.8% are female, 69.2% are male, average age 36.3.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for MLB Network audience in United States
MetricValue
Female30.8%
Male69.2%
Average age36.3
Estimated audience size9.8M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the MLB Network audience in United States
Age bracketShare%
16-2429%
25-3420%
35-4419%
45-5418%
55+14%
Fig. 04

Worldwide distribution

92.0%

of the worldwide MLB Network audience comes from United States.

Worldwide audience distribution share by country for MLB Network
CountryShare
United States92.0%
Canada5.6%
Japan1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MLB Network fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1M3.26×
02Wisconsin~300K1.96×
03New Jersey~400K1.60×
04Iowa~100K1.52×
05California~1.5M1.42×
06Arizona~300K1.39×
07Delaware~40K1.38×
08Pennsylvania~500K1.36×
09Indiana~300K1.35×
10Connecticut~100K1.32×
11Maine~50K1.25×
12Vermont~20K1.25×
13Rhode Island~40K1.23×
14New York~700K1.21×
15Nevada~100K1.20×
16New Mexico~70K1.20×
17New Hampshire~40K1.14×
18Massachusetts~200K1.12×
19Ohio~300K1.01×
20Michigan~300K0.99×
21Washington~200K0.97×
22Florida~600K0.96×
23Hawaii~40K0.95×
24Nebraska~50K0.93×
25Montana~30K0.93×
26Texas~600K0.87×
27South Carolina~100K0.87×
28Missouri~200K0.84×
29Kentucky~100K0.82×
30South Dakota~20K0.82×
31Maryland~100K0.81×
32Kansas~70K0.81×
33Idaho~40K0.81×
34Georgia~300K0.79×
35Tennessee~200K0.78×
36Alaska~20K0.78×
37North Carolina~200K0.76×
38Oregon~90K0.76×
39West Virginia~40K0.75×
40Mississippi~60K0.70×
41North Dakota~20K0.70×
42Virginia~200K0.69×
43Colorado~100K0.67×
44Alabama~100K0.66×
45Minnesota~100K0.64×
46Utah~60K0.64×
47Washington, District of Columbia~10K0.64×
48Louisiana~80K0.61×
49Arkansas~50K0.60×
50Oklahoma~60K0.52×
Fig. 06

Affinity by region

Affinity by region — MLB Network, United States
0.52×1.00×3.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MLB Network audience vs. the country average
#·InterestCategoryAffinity×
01Khabib NurmagomedovSports17.91×
02Anthony JoshuaSports17.33×
03Toyota SupraCars & Mobility15.30×
04Rick and MortyMovies & TV12.01×
05Miami MarlinsSports11.81×
06Major League Baseball All-Star GameSports9.60×
07Dungeons & DragonsGames8.91×
08World SeriesSports8.53×
09Toronto Blue JaysSports8.01×
10Fox SportsMovies & TV7.89×
11Minor League BaseballSports7.73×
12RottweilerPets & Animals7.32×
13New York MetsSports6.87×
14JudoSports6.70×
15Hair ExtensionsBeauty & Wellness6.27×
16Atlanta BravesSports5.22×
17High-definition televisionTechnology & Electronics3.13×
18VehiclesCars & Mobility2.51×
19Consumer electronicsTechnology & Electronics2.43×
20ClothingFashion & Accessoires2.23×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MLB Network audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MLB Network audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.44×
TraditionCONSERVATISM2.18×
Risk AppetiteTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MLB Network audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
CreativityOPEN0.63×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in MLB Network over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mlb-network-43289” · Methodology