Rascasse Audience Intelligence

Nick Jr. Audience Demographics in United States

Nick Jr. has an estimated audience of 7.9M people in United States.

#3among Kids & family in United States
#43among TV channels in United States#136in Kids & Family

The average Nick Jr. fan in United States is 37.3 years old, more female, and lives primarily in New York.

By number of fans, Nick Jr. ranks #4 among the 103 objects in Kids & family in United States — 272.8× the group median.

Its fans are 2.6 years older than the group average of 34.7.

Women make up 71.6% of the fan base, 13.8 percentage points more than the group average.

Compared with the other 102 objects in Kids & family, Nick Jr. fans stand out for their interest in Nick at Nite, Celebrity Big Brother and Masha and the Bear.

Most fans live in New York, California, Texas.

Top affinities include Nick at Nite, Celebrity Big Brother, Masha and the Bear, with strongest over-indexing on Nick at Nite (39.98× the country average).

Demographically, the Nick Jr. audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Extroversion.

The typical Nick Jr. fan in United States is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Nick at Nite.

Category: Kids & Family · Type: TV Channel · Subtype: Kids & family

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.9M
in United States
Gender
71.6%♀
28.4% male
Age
37.3
average years
Country rank
#4494
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Nick Jr.

71.6% are female, 28.4% are male, average age 37.3.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Nick Jr. audience in United States
MetricValue
Female71.6%
Male28.4%
Average age37.3
Estimated audience size7.9M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Nick Jr. audience in United States
Age bracketShare%
16-2423%
25-3425%
35-4422%
45-5416%
55+15%
Fig. 04

Worldwide distribution

53.9%

of the worldwide Nick Jr. audience comes from United States.

Worldwide audience distribution share by country for Nick Jr.
CountryShare
United States53.9%
United Kingdom9.6%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nick Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~300K4.11×
02New Hampshire~100K3.13×
03New York~900K1.87×
04New Jersey~400K1.72×
05Alabama~200K1.62×
06Georgia~400K1.55×
07Mississippi~100K1.46×
08Maryland~200K1.43×
09Louisiana~100K1.32×
10South Dakota~30K1.26×
11North Carolina~300K1.23×
12Rhode Island~30K1.17×
13Ohio~300K1.06×
14Virginia~200K1.05×
15Washington~200K1.03×
16Oklahoma~100K1.03×
17South Carolina~100K1.02×
18Missouri~100K1.00×
19West Virginia~40K0.99×
20Texas~500K0.98×
21Pennsylvania~300K0.98×
22Tennessee~200K0.97×
23Kentucky~100K0.97×
24Wisconsin~100K0.96×
25Michigan~200K0.94×
26Delaware~20K0.94×
27Florida~500K0.92×
28Arkansas~60K0.90×
29Massachusetts~100K0.84×
30Alaska~10K0.81×
31Illinois~200K0.79×
32Indiana~100K0.77×
33Arizona~100K0.75×
34Hawaii~30K0.75×
35Nevada~60K0.74×
36Oregon~70K0.73×
37Maine~20K0.73×
38Nebraska~30K0.72×
39California~700K0.71×
40North Dakota~10K0.69×
41Washington, District of Columbia~10K0.67×
42Kansas~40K0.65×
43Minnesota~90K0.64×
44Iowa~40K0.58×
45Vermont~9K0.57×
46Utah~40K0.54×
47New Mexico~30K0.50×
48Idaho~20K0.49×
49Montana~10K0.49×
50Colorado~60K0.43×
Fig. 06

Affinity by region

Affinity by region — Nick Jr., United States
0.43×1.00×4.11×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nick Jr. audience vs. the country average
#·InterestCategoryAffinity×
01Nick at NiteMovies & TV39.98×
02Celebrity Big BrotherMovies & TV38.79×
03Masha and the BearMovies & TV31.41×
04Frozen (2010 American film)Movies & TV24.24×
05Love IslandMovies & TV17.08×
06Anna (Disney)Movies & TV16.54×
07Rapunzel (Disney)Movies & TV14.35×
08PAW PatrolMovies & TV13.29×
09My Little PonyKids & Family12.59×
10Peppa PigKids & Family12.26×
11Toys (film)Movies & TV11.56×
12Maquillaje ProfesionalBeauty & Wellness9.89×
13Moana (2016 film)Movies & TV8.42×
14Jake PaulInternet & Social Media8.41×
15Princess PollyFashion & Accessoires7.07×
16Scooby-DooMovies & TV6.49×
17NickelodeonKids & Family6.09×
18Disneyland ResortTravel & Leisure5.99×
19Internet celebrityInternet & Social Media4.62×
20Millie Bobby BrownMovies & TV4.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nick Jr. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nick Jr. audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.40×
ExtroversionTHRILL1.35×
IndividualismJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nick Jr. audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.72×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Kids & family audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Nick Jr. over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nick-jr-38879” · Methodology