Rascasse Audience Intelligence

Real Madrid Club de Fútbol Fan Demographics in Germany

Real Madrid Club de Fútbol has an estimated audience of 13M people in Germany.

#9among Soccer in Germany
#5among teams in Germany
#18in Sports

The average Real Madrid Club de Fútbol fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Real Madrid Club de Fútbol ranks #1 among the 20 La Liga teams in Germany — 42.7× the group median.

Women make up 33.4% of the fan base, 6.3 percentage points more than the group average.

Compared with the other 19 La Liga teams, Real Madrid Club de Fútbol fans stand out for their interest in Manchester United F.C., Cristiano Ronaldo and Juventus FC.

In Q2/2026, search interest was −20.3% on the same quarter a year earlier; the median across the group was +26.0%.

Interest is seasonal: January, April and May account for 38% of the year's searches, July is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Manchester United F.C., Cristiano Ronaldo, Juventus FC, with strongest over-indexing on Manchester United F.C. (4.63× the country average).

Demographically, the Real Madrid Club de Fútbol audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Career Orientation.

The typical Real Madrid Club de Fútbol fan in Germany is more male, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Manchester United F.C..

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13M
in Germany
Gender
33.4%♀
66.6% male
Age
33.6
average years
Country rank
#160
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Real Madrid Club de Fútbol fans

33.4% are female, 66.6% are male, average age 33.6.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Real Madrid Club de Fútbol audience in Germany
MetricValue
Female33.4%
Male66.6%
Average age33.6
Estimated audience size13M
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Real Madrid Club de Fútbol audience in Germany
Age bracketShare%
16-2435%
25-3424%
35-4417%
45-5414%
55+9%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Real Madrid Club de Fútbol audience comes from Germany.

Worldwide audience distribution share by country for Real Madrid Club de Fútbol
CountryShare
Brazil9.1%
United States8.4%
Spain8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Real Madrid Club de Fútbol fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~200K1.37×
02Nordrhein-Westfalen~3.5M1.32×
03Hessen~1.5M1.27×
04Hamburg~400K1.21×
05Baden-Württemberg~2M1.17×
06Saarland~200K1.08×
07Berlin~600K1.06×
08Bayern~2M1.03×
09Niedersachsen~1.5M1.02×
10Rheinland-Pfalz~700K1.02×
11Schleswig-Holstein~400K0.94×
12Sachsen~500K0.73×
13Sachsen-Anhalt~200K0.71×
14Mecklenburg-Vorpommern~200K0.71×
15Brandenburg~300K0.70×
16Thüringen~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Real Madrid Club de Fútbol, Germany
0.66×1.00×1.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Real Madrid Club de Fútbol audience vs. the country average
#·InterestCategoryAffinity×
01Manchester United F.C.Sports4.63×
02Cristiano RonaldoSports4.16×
03Juventus FCSports4.13×
04UEFA Europa LeagueSports3.88×
05FIFA World CupSports3.83×
06Premier LeagueSports3.68×
07Chelsea F.C.Sports3.67×
08FC BarcelonaSports3.61×
09TransfermarktSports3.44×
10Manchester City F.C.Sports3.42×
11UEFA Champions LeagueSports3.33×
12Serie ASports3.14×
13La LigaSports3.14×
14FIFA World Cup 2026Sports2.76×
15Galatasaray S.K.Sports2.25×
16SV Werder BremenSports2.08×
17BundesligaSports1.98×
18Borussia DortmundSports1.88×
19SportschauSports1.82×
20FC Bayern MunichSports1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Real Madrid Club de Fútbol audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Real Madrid Club de Fútbol audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.01×
Need for SecurityCONSERVATISM1.00×
PatriotismCONSERVATISM0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Real Madrid Club de Fútbol audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
CreativityOPEN0.67×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

See Real Madrid Club de Fútbol audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Real Madrid Club de Fútbol over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/real-madrid-cf-4347” · Methodology