Rascasse Audience Intelligence

HIM (Finnish band) Audience in United States

HIM (Finnish band) has an estimated audience of 3.1M people in United States.

#45among Band in United States#1494among people in United States#920in Music & Radio

The average HIM (Finnish band) fan in United States is 41.6 years old, balanced, and lives primarily in California.

By number of fans, HIM (Finnish band) ranks #45 among the 4437 objects in Band in United States.

Its fans are 3.6 years older than the group average of 38.0.

Women make up 54.6% of the fan base, 2.3 percentage points more than the group average.

Compared with the other 4436 objects in Band, HIM (Finnish band) fans stand out for their interest in Atlético Madrid, San Diego Padres and Milwaukee Brewers.

Interest is seasonal: April, September and October account for 38% of the year's searches, February is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Atlético Madrid, San Diego Padres, Milwaukee Brewers, with strongest over-indexing on Atlético Madrid (7.59× the country average).

Demographically, the HIM (Finnish band) audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

The typical HIM (Finnish band) fan in United States is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Atlético Madrid.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.1M
in United States
Gender
54.6%♀
45.4% male
Age
41.6
average years
Country rank
#10323
among all objects in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of HIM (Finnish band) fans

54.6% are female, 45.4% are male, average age 41.6.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for HIM (Finnish band) audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.6
Estimated audience size3.1M
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the HIM (Finnish band) audience in United States
Age bracketShare%
16-2415%
25-3417%
35-4423%
45-5425%
55+20%
Fig. 04

Worldwide distribution

34.6%

of the worldwide HIM (Finnish band) audience comes from United States.

Worldwide audience distribution share by country for HIM (Finnish band)
CountryShare
United States34.6%
Brazil31.5%
Poland5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

HIM (Finnish band) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K1.36×
02Georgia~100K1.34×
03Mississippi~40K1.32×
04Texas~300K1.31×
05Washington, District of Columbia~8K1.28×
06Maryland~70K1.20×
07California~400K1.18×
08New York~200K1.18×
09New Mexico~20K1.17×
10North Carolina~100K1.16×
11Alabama~50K1.16×
12Arizona~80K1.11×
13Tennessee~70K1.11×
14Ohio~100K1.10×
15Missouri~60K1.10×
16Virginia~90K1.09×
17Nevada~30K1.09×
18Delaware~10K1.09×
19Florida~200K1.08×
20Kentucky~40K1.08×
21Oklahoma~40K1.08×
22Illinois~100K1.07×
23South Carolina~50K1.07×
24Michigan~100K1.06×
25Indiana~70K1.06×
26Arkansas~30K1.03×
27Pennsylvania~100K1.02×
28Kansas~30K1.01×
29Nebraska~20K0.95×
30Colorado~50K0.94×
31West Virginia~20K0.94×
32Hawaii~10K0.93×
33Washington~70K0.92×
34Oregon~40K0.92×
35New Jersey~80K0.91×
36Iowa~30K0.89×
37Wisconsin~50K0.88×
38Minnesota~50K0.88×
39Connecticut~30K0.88×
40Alaska~6K0.87×
41Massachusetts~60K0.86×
42South Dakota~7K0.84×
43North Dakota~6K0.84×
44Rhode Island~8K0.83×
45Utah~20K0.82×
46Montana~8K0.77×
47Idaho~10K0.75×
48Maine~9K0.74×
49New Hampshire~9K0.71×
50Vermont~4K0.69×
Fig. 06

Affinity by region

Affinity by region — HIM (Finnish band), United States
0.69×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the HIM (Finnish band) audience vs. the country average
#·InterestCategoryAffinity×
01Atlético MadridSports7.59×
02San Diego PadresSports6.85×
03Milwaukee BrewersSports5.00×
04Colorado RockiesSports4.67×
05J BalvinMusic & Radio4.30×
06Pittsburgh PiratesSports3.74×
07Public transportCars & Mobility3.52×
08Paris Saint-GermainSports3.07×
09Detroit TigersSports2.97×
10Real Madrid Club de FútbolSports2.69×
11Sports clubSports2.53×
12FC BarcelonaSports2.45×
13WalgreensShopping2.27×
14WhataburgerFood & Beverages2.25×
15CVS PharmacyShopping2.24×
16Street foodFood & Beverages1.83×
17HBO MAXMovies & TV1.73×
18PoshmarkShopping1.73×
19NightlifeArts & Culture1.73×
20Credit (finance)Business & Career1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the HIM (Finnish band) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the HIM (Finnish band) audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.28×
Urban LifestyleOPEN1.27×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the HIM (Finnish band) audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.22×
MindfulnessBALANCE0.57×
Pet OwnershipJOY0.59×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in HIM (Finnish band) over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/him-finnish-band-16947” · Methodology