Rascasse Audience Intelligence

Madison Beer Audience in United States

Madison Beer has an estimated audience of 10M people in United States.

#3among R&B in United States
#176among people in United States#240in Music & Radio

The average Madison Beer fan in United States is 32.0 years old, more female, and lives primarily in California.

By number of fans, Madison Beer ranks #2 among the 130 objects in R&B in United States — 21.9× the group median.

Its fans are 6.2 years younger than the group average of 38.2.

Compared with the other 129 objects in R&B, Madison Beer fans stand out for their interest in Zara Larsson, Sabrina Carpenter and Ellie Goulding.

Most fans live in California, Texas, New York.

Top affinities include Zara Larsson, Sabrina Carpenter, Ellie Goulding, with strongest over-indexing on Zara Larsson (27.4× the country average).

Demographically, the Madison Beer audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Social Media Usage.

The typical Madison Beer fan in United States is more female, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for Zara Larsson.

Category: Music & Radio · Type: Person · Subtype: R&B

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10M
in United States
Gender
58.2%♀
41.8% male
Age
32.0
average years
Country rank
#3522
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Madison Beer fans

58.2% are female, 41.8% are male, average age 32.0.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Madison Beer audience in United States
MetricValue
Female58.2%
Male41.8%
Average age32.0
Estimated audience size10M
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Madison Beer audience in United States
Age bracketShare%
16-2445%
25-3421%
35-4413%
45-5411%
55+11%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Madison Beer audience comes from United States.

Worldwide audience distribution share by country for Madison Beer
CountryShare
United States40.3%
Canada5.0%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Madison Beer fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.49×
02Oregon~200K1.31×
03California~1.5M1.27×
04Idaho~70K1.21×
05Washington~300K1.16×
06Arizona~300K1.15×
07Colorado~200K1.14×
08Hawaii~50K1.13×
09Nevada~100K1.11×
10Massachusetts~200K1.10×
11Minnesota~200K1.09×
12New Jersey~300K1.08×
13Connecticut~100K1.08×
14North Dakota~20K1.07×
15Texas~700K1.06×
16New York~600K1.06×
17Wisconsin~200K1.05×
18Nebraska~60K1.05×
19Illinois~400K1.04×
20Kansas~90K1.04×
21Missouri~200K1.03×
22Michigan~300K1.02×
23Virginia~300K1.02×
24Pennsylvania~400K1.01×
25Montana~30K1.01×
26Iowa~90K0.99×
27New Hampshire~40K0.99×
28Indiana~200K0.97×
29Oklahoma~100K0.97×
30South Dakota~30K0.97×
31Florida~600K0.96×
32North Carolina~300K0.96×
33New Mexico~60K0.95×
34Ohio~300K0.94×
35Rhode Island~30K0.92×
36Tennessee~200K0.91×
37Maryland~200K0.90×
38Kentucky~100K0.90×
39Washington, District of Columbia~20K0.89×
40Georgia~300K0.88×
41Louisiana~100K0.88×
42Maine~40K0.88×
43Arkansas~80K0.87×
44Alaska~20K0.86×
45West Virginia~50K0.85×
46South Carolina~100K0.82×
47Alabama~100K0.82×
48Vermont~20K0.82×
49Delaware~20K0.80×
50Mississippi~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Madison Beer, United States
0.73×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Madison Beer audience vs. the country average
#·InterestCategoryAffinity×
01Zara LarssonMusic & Radio27.40×
02Sabrina CarpenterMusic & Radio25.03×
03Ellie GouldingMusic & Radio24.49×
04Hailee SteinfeldMovies & TV24.42×
05Dua LipaMusic & Radio21.39×
06Rita OraMusic & Radio21.39×
07Alexis RenInternet & Social Media20.19×
08Reneé RappMusic & Radio18.71×
09Mads MikkelsenMovies & TV18.62×
10Tate McRaeMusic & Radio15.76×
11Cynthia ErivoMovies & TV13.55×
12Groundhog Day (film)Movies & TV12.48×
13Lana Del ReyMusic & Radio12.47×
14AngèleMusic & Radio11.54×
15Jessie MurphMusic & Radio10.80×
16Charli XCXMusic & Radio10.32×
17Tom HollandMovies & TV9.91×
18Olivia DeanMusic & Radio9.71×
19Billie EilishMusic & Radio6.69×
20Ariana GrandeMusic & Radio4.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Madison Beer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Madison Beer audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.43×
Social Media UsageJOY1.25×
TraditionCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Madison Beer audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.83×
Quality AwarenessPREMIUM0.84×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More R&B audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Madison Beer over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/madison-beer-97211” · Methodology