Rascasse Audience Intelligence

Daily News and Analysis Audience Demographics in United States

Daily News and Analysis has an estimated audience of 2M people in United States.

#31among Newspaper in United States
#445among websites & media in United States
#107in News

The average Daily News and Analysis fan in United States is 40.7 years old, more male, and lives primarily in California.

By number of fans, Daily News and Analysis ranks #31 among the 1320 objects in Newspaper in United States — 1.6× the group median.

Its fans are 1.3 years younger than the group average of 42.0.

Women make up 37.9% of the fan base, 12.5 percentage points fewer than the group average.

Compared with the other 1319 objects in Newspaper, Daily News and Analysis fans stand out for their interest in Toni Kroos, Karim Benzema and Mohamed Salah.

Interest is seasonal: January, April and September account for 39% of the year's searches, July is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Toni Kroos, Karim Benzema, Mohamed Salah, with strongest over-indexing on Toni Kroos (25.2× the country average).

Demographically, the Daily News and Analysis audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

The typical Daily News and Analysis fan in United States is more male, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Toni Kroos.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2M
in United States
Gender
37.9%♀
62.1% male
Age
40.7
average years
Country rank
#14723
among all objects in United States
Fig. 01

Search interest · 12-month trend

-77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Daily News and Analysis

37.9% are female, 62.1% are male, average age 40.7.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Daily News and Analysis audience in United States
MetricValue
Female37.9%
Male62.1%
Average age40.7
Estimated audience size2M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Daily News and Analysis audience in United States
Age bracketShare%
16-2418%
25-3418%
35-4422%
45-5420%
55+22%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Daily News and Analysis audience comes from United States.

Worldwide audience distribution share by country for Daily News and Analysis
CountryShare
Japan13.5%
France11.0%
Finland9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Daily News and Analysis fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.37×
02Georgia~80K1.28×
03Texas~200K1.20×
04Arizona~50K1.17×
05Virginia~60K1.15×
06New Mexico~10K1.15×
07North Dakota~5K1.15×
08Oklahoma~30K1.14×
09North Carolina~70K1.13×
10Kentucky~30K1.13×
11Indiana~40K1.11×
12Alabama~30K1.11×
13Louisiana~30K1.08×
14West Virginia~10K1.07×
15Florida~100K1.06×
16Massachusetts~40K1.05×
17South Carolina~30K1.05×
18Utah~20K1.05×
19South Dakota~5K1.03×
20California~200K1.02×
21Pennsylvania~80K1.02×
22New Jersey~60K1.02×
23Washington~50K1.01×
24Maryland~40K1.01×
25Nebraska~10K1.01×
26Hawaii~8K1.00×
27Alaska~4K1.00×
28Tennessee~40K0.99×
29Arkansas~20K0.99×
30Kansas~20K0.99×
31Idaho~10K0.98×
32New York~100K0.96×
33Missouri~30K0.96×
34Illinois~70K0.95×
35Washington, District of Columbia~4K0.94×
36Michigan~60K0.93×
37Connecticut~20K0.93×
38Oregon~20K0.92×
39Montana~6K0.91×
40Ohio~60K0.90×
41Nevada~20K0.87×
42New Hampshire~7K0.87×
43Iowa~20K0.86×
44Maine~7K0.86×
45Colorado~30K0.85×
46Minnesota~30K0.85×
47Delaware~5K0.85×
48Wisconsin~30K0.84×
49Rhode Island~5K0.83×
50Vermont~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Daily News and Analysis, United States
0.82×1.00×1.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Daily News and Analysis audience vs. the country average
#·InterestCategoryAffinity×
01Toni KroosSports25.20×
02Karim BenzemaSports21.64×
03Mohamed SalahSports17.60×
04Leicester City F.C.Sports16.33×
05Robert LewandowskiSports14.36×
06Germany national football teamSports12.60×
07EmiratesTravel & Leisure9.55×
08Tottenham Hotspur F.C.Sports7.84×
09Paris Saint-GermainSports7.44×
10Air CanadaTravel & Leisure7.15×
11Sustainable energyHome & Garden4.73×
12Renewable energyBusiness & Career4.54×
13FedExBusiness & Career3.77×
14First class travelTravel & Leisure3.52×
15Solar energyHome & Garden2.99×
16Mortgage loansBusiness & Career2.94×
17InnovationBusiness & Career2.88×
18Vehicle insuranceCars & Mobility2.79×
19Shopping mallsShopping2.05×
20McDonald'sFood & Beverages1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Daily News and Analysis audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Daily News and Analysis audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.16×
Convenience OrientationPREMIUM1.83×
Urban LifestyleOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Daily News and Analysis audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
DIY MentalityTHRILL0.66×
MindfulnessBALANCE0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Daily News and Analysis over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/daily-news-and-analysis-32355” · Methodology