Rascasse Audience Intelligence

FIFA (video game series) Audience in United States

FIFA (video game series) has an estimated audience of 9.3M people in United States.

#2among Sports game in United States
#17among games in United States
#84in Games

The average FIFA (video game series) fan in United States is 29.4 years old, more male, and lives primarily in California.

By number of fans, FIFA (video game series) ranks #2 among the 214 objects in Sports game in United States — 66.3× the group median.

Its fans are 3.5 years younger than the group average of 32.9.

Women make up 22.5% of the fan base, 6.9 percentage points fewer than the group average.

Compared with the other 213 objects in Sports game, FIFA (video game series) fans stand out for their interest in The Last of Us, CBS Sports Network and Neymar.

Interest is seasonal: June, July and December account for 83% of the year's searches, March is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include The Last of Us, CBS Sports Network, Neymar, with strongest over-indexing on The Last of Us (9.09× the country average).

Demographically, the FIFA (video game series) audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

The typical FIFA (video game series) fan in United States is more male, around 29.4 years old, with strong Patriotism tendencies and a notable affinity for The Last of Us.

Category: Games · Type: Video / Board Game · Subtype: Sports game

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.3M
in United States
Gender
22.5%♀
77.5% male
Age
29.4
average years
Country rank
#3874
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3840%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of FIFA (video game series) fans

22.5% are female, 77.5% are male, average age 29.4.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for FIFA (video game series) audience in United States
MetricValue
Female22.5%
Male77.5%
Average age29.4
Estimated audience size9.3M
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the FIFA (video game series) audience in United States
Age bracketShare%
16-2451%
25-3423%
35-4412%
45-548%
55+6%
Fig. 04

Worldwide distribution

12.3%

of the worldwide FIFA (video game series) audience comes from United States.

Worldwide audience distribution share by country for FIFA (video game series)
CountryShare
United States12.3%
India7.8%
China7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

FIFA (video game series) fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M2.42×
02New Jersey~500K2.12×
03Washington~400K2.01×
04Texas~1M1.88×
05Massachusetts~300K1.79×
06New York~900K1.69×
07Florida~900K1.44×
08Nevada~100K1.39×
09Georgia~400K1.33×
10Illinois~500K1.28×
11Virginia~300K1.25×
12Washington, District of Columbia~20K1.25×
13Arizona~300K1.23×
14Maryland~200K1.22×
15Connecticut~100K1.22×
16Colorado~200K1.16×
17Rhode Island~30K1.16×
18Utah~100K1.05×
19New Mexico~60K1.05×
20Oregon~100K1.01×
21Kansas~80K1.00×
22Delaware~30K0.99×
23Pennsylvania~300K0.95×
24New Hampshire~30K0.95×
25North Carolina~300K0.91×
26Minnesota~100K0.90×
27Hawaii~40K0.88×
28Michigan~200K0.83×
29Missouri~100K0.83×
30Idaho~40K0.82×
31Alaska~20K0.79×
32Vermont~10K0.77×
33Nebraska~40K0.76×
34Indiana~100K0.73×
35Arkansas~60K0.73×
36Iowa~60K0.72×
37Maine~30K0.70×
38Wisconsin~100K0.68×
39Oklahoma~70K0.68×
40South Carolina~100K0.66×
41Montana~20K0.64×
42Ohio~200K0.61×
43Tennessee~100K0.60×
44North Dakota~10K0.60×
45Kentucky~70K0.58×
46South Dakota~10K0.55×
47Alabama~70K0.52×
48Louisiana~70K0.51×
49West Virginia~20K0.43×
50Mississippi~30K0.38×
Fig. 06

Affinity by region

Affinity by region — FIFA (video game series), United States
0.38×1.00×2.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the FIFA (video game series) audience vs. the country average
#·InterestCategoryAffinity×
01The Last of UsGames9.09×
02CBS Sports NetworkSports7.95×
03NeymarSports7.39×
04NFL Sunday TicketEvent7.35×
05Sports bettingGames6.99×
06Cincinnati BengalsSports6.72×
07Indianapolis ColtsSports6.33×
08Tampa Bay BuccaneersSports6.21×
09Minnesota VikingsSports5.95×
10Manchester City F.C.Sports5.80×
11Manchester United F.C.Sports5.71×
12Miami DolphinsSports5.53×
13Cleveland BrownsSports5.44×
14Buffalo BillsSports5.12×
15UEFA Champions LeagueSports4.85×
16Green Bay PackersSports4.70×
17Detroit LionsSports4.61×
18Pittsburgh SteelersSports4.18×
19FIFA World CupSports4.16×
20FIFA World Cup 2026Sports3.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the FIFA (video game series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the FIFA (video game series) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.20×
Early Adopter MentalityPOWER1.02×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the FIFA (video game series) audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.49×
Community OrientationOPEN0.52×
CreativityOPEN0.54×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports game audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in FIFA (video game series) over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fifa-video-game-series-9344” · Methodology