Rascasse Audience Intelligence

New Era Cap Company Target Market in United States

New Era Cap Company has an estimated audience of 3M people in United States.

#12among Streetwear in United States
#1160among brands in United States#495in Fashion & Accessoires

The average New Era Cap Company fan in United States is 33.5 years old, more male, and lives primarily in California.

By number of fans, New Era Cap Company ranks #12 among the 77 objects in Streetwear in United States — 18.9× the group median.

Its fans are 1.5 years older than the group average of 32.0.

Women make up 22.4% of the fan base, 26.2 percentage points fewer than the group average.

Compared with the other 76 objects in Streetwear, New Era Cap Company fans stand out for their interest in Santa Cruz skateboards, Mitchell & Ness and Galatasaray S.K..

Most fans live in California, New York, Texas.

Top affinities include Santa Cruz skateboards, Mitchell & Ness, Galatasaray S.K., with strongest over-indexing on Santa Cruz skateboards (22.65× the country average).

Demographically, the New Era Cap Company audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

The typical New Era Cap Company fan in United States is more male, around 33.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Santa Cruz skateboards.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
22.4%♀
77.6% male
Age
33.5
average years
Country rank
#10568
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of New Era Cap Company

22.4% are female, 77.6% are male, average age 33.5.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for New Era Cap Company audience in United States
MetricValue
Female22.4%
Male77.6%
Average age33.5
Estimated audience size3M
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the New Era Cap Company audience in United States
Age bracketShare%
16-2434%
25-3425%
35-4420%
45-5414%
55+8%
Fig. 04

Worldwide distribution

20.7%

of the worldwide New Era Cap Company audience comes from United States.

Worldwide audience distribution share by country for New Era Cap Company
CountryShare
Japan21.5%
United States20.7%
Mexico10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New Era Cap Company customers by region in United States
#RegionReachAffinity×
01California~700K1.85×
02New York~300K1.69×
03Arizona~100K1.56×
04New Mexico~30K1.55×
05Nevada~40K1.45×
06New Jersey~100K1.42×
07Utah~40K1.36×
08Illinois~200K1.34×
09Colorado~70K1.30×
10Texas~200K1.20×
11Washington~80K1.20×
12Hawaii~20K1.20×
13Michigan~100K1.13×
14Pennsylvania~100K1.11×
15Connecticut~40K1.09×
16Oregon~40K1.04×
17Wyoming~5K1.03×
18Massachusetts~60K1.00×
19Idaho~20K1.00×
20Georgia~100K0.97×
21Maryland~50K0.96×
22Ohio~100K0.95×
23Kansas~20K0.95×
24Nebraska~20K0.95×
25Rhode Island~9K0.95×
26Delaware~8K0.94×
27Montana~9K0.93×
28Florida~200K0.91×
29North Carolina~90K0.89×
30Indiana~50K0.89×
31Wisconsin~50K0.89×
32North Dakota~6K0.89×
33Virginia~70K0.88×
34Iowa~20K0.88×
35Missouri~50K0.87×
36Oklahoma~30K0.85×
37Tennessee~50K0.83×
38Washington, District of Columbia~5K0.83×
39Minnesota~40K0.81×
40South Dakota~6K0.80×
41Kentucky~30K0.79×
42South Carolina~40K0.78×
43Alaska~5K0.78×
44New Hampshire~9K0.74×
45Louisiana~30K0.73×
46Alabama~30K0.72×
47West Virginia~10K0.71×
48Mississippi~20K0.70×
49Arkansas~20K0.68×
50Maine~8K0.66×
Fig. 06

Affinity by region

Affinity by region — New Era Cap Company, United States
0.66×1.00×1.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New Era Cap Company audience vs. the country average
#·InterestCategoryAffinity×
01Santa Cruz skateboardsSports22.65×
02Mitchell & NessFashion & Accessoires18.98×
03Galatasaray S.K.Sports13.91×
04Israel AdesanyaSports9.61×
05Baseball capFashion & Accessoires5.29×
06Los Angeles DodgersSports4.98×
07PugPets & Animals4.04×
08Shohei OhtaniSports3.71×
09Underground hip hopMusic & Radio3.44×
10Conor McGregorSports3.41×
11Golden State WarriorsSports2.98×
12Chicago BullsSports2.88×
13Britney SpearsMusic & Radio2.72×
14NBA TVSports2.59×
15Los Angeles LakersSports2.44×
16NBA playoffsSports2.36×
17LeBron JamesSports2.11×
18FIFA World CupSports2.01×
19MLBSports1.96×
20FIFA World Cup 2026Sports1.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New Era Cap Company audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New Era Cap Company audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.41×
Sports ActivityPOWER1.06×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New Era Cap Company audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.54×
SpiritualityBALANCE0.56×
IndividualismJOY0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Streetwear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New Era Cap Company over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-era-cap-company-12432” · Methodology