Rascasse Audience Intelligence

PBS Kids Audience Demographics in United States

PBS Kids has an estimated audience of 6.1M people in United States.

#4among Kids & family in United States
#53among TV channels in United States#171in Kids & Family

The average PBS Kids fan in United States is 40.3 years old, more female, and lives primarily in Texas.

By number of fans, PBS Kids ranks #5 among the 103 objects in Kids & family in United States — 211.2× the group median.

Its fans are 5.7 years older than the group average of 34.6.

Women make up 74.3% of the fan base, 16.5 percentage points more than the group average.

Compared with the other 102 objects in Kids & family, PBS Kids fans stand out for their interest in Daiso, Zomato and Sofia the First.

Most fans live in Texas, Florida, Georgia.

Top affinities include Daiso, Sprout (TV network), Zomato, with strongest over-indexing on Daiso (19.69× the country average).

Demographically, the PBS Kids audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

The typical PBS Kids fan in United States is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Daiso.

Category: Kids & Family · Type: TV Channel · Subtype: Kids & family

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.1M
in United States
Gender
74.3%♀
25.7% male
Age
40.3
average years
Country rank
#5696
among all objects in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of PBS Kids

74.3% are female, 25.7% are male, average age 40.3.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for PBS Kids audience in United States
MetricValue
Female74.3%
Male25.7%
Average age40.3
Estimated audience size6.1M
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the PBS Kids audience in United States
Age bracketShare%
16-2415%
25-3422%
35-4425%
45-5419%
55+20%
Fig. 04

Worldwide distribution

70.7%

of the worldwide PBS Kids audience comes from United States.

Worldwide audience distribution share by country for PBS Kids
CountryShare
United States70.7%
Canada3.0%
Japan1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

PBS Kids fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K4.16×
02Louisiana~200K2.75×
03Alabama~200K2.44×
04South Carolina~200K2.25×
05Arkansas~100K1.98×
06Georgia~400K1.79×
07Oklahoma~100K1.67×
08Texas~700K1.57×
09North Carolina~300K1.36×
10Kentucky~100K1.34×
11Tennessee~200K1.24×
12New Mexico~40K1.11×
13Indiana~100K1.09×
14Missouri~100K1.08×
15Florida~400K1.07×
16Virginia~200K1.07×
17Pennsylvania~200K1.00×
18Ohio~200K0.99×
19West Virginia~30K0.95×
20Michigan~200K0.91×
21Washington, District of Columbia~10K0.88×
22Illinois~200K0.87×
23Maryland~100K0.86×
24Nebraska~30K0.84×
25Utah~50K0.83×
26Wisconsin~90K0.82×
27New Jersey~100K0.79×
28Alaska~10K0.79×
29Arizona~100K0.77×
30New York~300K0.74×
31Kansas~40K0.74×
32Montana~10K0.69×
33South Dakota~10K0.69×
34Idaho~20K0.68×
35Delaware~10K0.66×
36Washington~90K0.65×
37Nevada~40K0.62×
38Oregon~50K0.61×
39Connecticut~40K0.61×
40Massachusetts~70K0.58×
41North Dakota~8K0.58×
42Minnesota~60K0.57×
43Iowa~30K0.57×
44Wyoming~6K0.54×
45Rhode Island~10K0.50×
46California~400K0.49×
47New Hampshire~10K0.48×
48Hawaii~10K0.43×
49Maine~10K0.41×
50Colorado~40K0.40×
Fig. 06

Affinity by region

Affinity by region — PBS Kids, United States
0.40×1.00×4.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the PBS Kids audience vs. the country average
#·InterestCategoryAffinity×
01DaisoFashion & Accessoires19.69×
02Sprout (TV network)Kids & Family14.99×
03ZomatoFood & Beverages12.44×
04Fox KidsKids & Family12.33×
05Sofia the FirstMovies & TV12.32×
06All in the FamilyMovies & TV11.89×
07Nashville (2012 TV series)Movies & TV9.97×
08Mom (TV series)Movies & TV9.83×
09Highlights for ChildrenKids & Family9.53×
10Little House on the Prairie (TV series)Movies & TV7.69×
11Nick Jr.Kids & Family7.08×
12Sesame StreetKids & Family7.02×
13Khan AcademyBusiness & Career5.95×
14Peppa PigKids & Family5.61×
15NickelodeonKids & Family3.91×
16Kohl'sShopping2.33×
17Sam's ClubShopping2.30×
18Old NavyFashion & Accessoires2.19×
19CostcoShopping1.99×
20Target CorporationShopping1.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the PBS Kids audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the PBS Kids audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.53×
IndulgenceJOY1.39×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the PBS Kids audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Risk AppetiteTHRILL1.01×
Design AffinityPREMIUM1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Kids & family audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in PBS Kids over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pbs-kids-96100” · Methodology