Rascasse Audience Intelligence

Pop-Tarts Target Market in United States

Pop-Tarts has an estimated audience of 1.2M people in United States.

#10among Chocolate & cookies in United States
#2401among brands in United States#1255in Food & Beverages

The average Pop-Tarts fan in United States is 36.2 years old, balanced, and lives primarily in California.

By number of fans, Pop-Tarts ranks #10 among the 56 objects in Chocolate & cookies in United States — 6.5× the group median.

Its fans are 1.6 years older than the group average of 34.6.

Women make up 49.9% of the fan base, 12.5 percentage points fewer than the group average.

Compared with the other 55 objects in Chocolate & cookies, Pop-Tarts fans stand out for their interest in Foreign exchange company, Toaster Strudel and Toaster pastry.

Most fans live in California, Texas, Florida.

Top affinities include Foreign exchange company, Toaster Strudel, Toaster pastry, with strongest over-indexing on Foreign exchange company (462.21× the country average).

Demographically, the Pop-Tarts audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.

The typical Pop-Tarts fan in United States is balanced, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Foreign exchange company.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
49.9%♀
50.1% male
Age
36.2
average years
Country rank
#21861
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Pop-Tarts

49.9% are female, 50.1% are male, average age 36.2.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Pop-Tarts audience in United States
MetricValue
Female49.9%
Male50.1%
Average age36.2
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Pop-Tarts audience in United States
Age bracketShare%
16-2432%
25-3417%
35-4418%
45-5421%
55+12%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Pop-Tarts audience comes from United States.

Worldwide audience distribution share by country for Pop-Tarts
CountryShare
United States39.3%
United Kingdom5.0%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pop-Tarts customers by region in United States
#RegionReachAffinity×
01Georgia~50K1.31×
02Delaware~5K1.30×
03Indiana~30K1.25×
04Kentucky~20K1.24×
05South Carolina~20K1.23×
06Louisiana~20K1.20×
07Alabama~20K1.18×
08Ohio~50K1.17×
09Virginia~40K1.17×
10Texas~90K1.13×
11Pennsylvania~50K1.12×
12Illinois~50K1.12×
13North Carolina~40K1.12×
14Arkansas~10K1.12×
15Nebraska~8K1.12×
16Kansas~10K1.10×
17Missouri~20K1.09×
18Michigan~40K1.08×
19Mississippi~10K1.07×
20New York~70K1.05×
21New Jersey~30K1.05×
22Utah~10K1.05×
23Iowa~10K1.04×
24West Virginia~7K1.04×
25Maryland~20K1.03×
26Tennessee~30K1.02×
27Oklahoma~10K1.02×
28Florida~80K1.00×
29Massachusetts~20K0.98×
30South Dakota~3K0.97×
31North Dakota~3K0.97×
32California~100K0.95×
33Minnesota~20K0.93×
34Connecticut~10K0.92×
35Nevada~10K0.91×
36Alaska~2K0.90×
37Wisconsin~20K0.89×
38Rhode Island~3K0.89×
39Washington, District of Columbia~2K0.89×
40Washington~20K0.88×
41Arizona~20K0.87×
42New Mexico~6K0.87×
43Hawaii~4K0.86×
44Maine~4K0.86×
45Idaho~5K0.85×
46Vermont~2K0.82×
47New Hampshire~4K0.81×
48Oregon~10K0.80×
49Colorado~20K0.78×
50Montana~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Pop-Tarts, United States
0.76×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pop-Tarts audience vs. the country average
#·InterestCategoryAffinity×
01Foreign exchange companyNGO / Political Party462.21×
02Toaster StrudelFood & Beverages81.08×
03Toaster pastryFood & Beverages79.88×
04Fruit by the FootFood & Beverages39.39×
05Mr KiplingFood & Beverages33.70×
06Red envelopePolitics & Society31.11×
07Reese's Puffs CerealFood & Beverages30.92×
08Cap'n CrunchFood & Beverages22.11×
09TakisFood & Beverages17.97×
10Goldfish (snack)Brand15.34×
11Aunt JemimaFood & Beverages13.91×
12ToasterHome & Garden11.36×
13Porto's BakeryFood & Beverages11.28×
14Sour Patch KidsFood & Beverages9.80×
15Megan FoxMovies & TV4.75×
16Baskin-RobbinsFood & Beverages4.07×
17Domino's PizzaFood & Beverages1.80×
18Wendy'sFood & Beverages1.77×
19Burger KingFood & Beverages1.70×
20StarbucksFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pop-Tarts audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pop-Tarts audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
TraditionCONSERVATISM1.32×
ExtroversionTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pop-Tarts audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Design AffinityPREMIUM0.92×
TravellingTHRILL0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Chocolate & cookies audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pop-Tarts over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pop-tarts-17466” · Methodology