Rascasse Audience Intelligence

Reddit Audience Demographics in United States

Reddit has an estimated audience of 61.1M people in United States.

#7among Social media in United States
#10among websites & media in United States
#11in Internet & Social Media

The average Reddit fan in United States is 37.0 years old, balanced, and lives primarily in California.

By number of fans, Reddit ranks #7 among the 36 objects in Social media in United States — 20.9× the group median.

Its fans are 0.9 years younger than the group average of 37.9.

Women make up 54.4% of the fan base, 2.5 percentage points fewer than the group average.

Compared with the other 35 objects in Social media, Reddit fans stand out for their interest in U-Haul, Dick Van Dyke and Burger King.

Most fans live in California, Texas, New York.

Top affinities include U-Haul, Dick Van Dyke, Google Drive, with strongest over-indexing on U-Haul (3.48× the country average).

Demographically, the Reddit audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Reddit fan in United States is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for U-Haul.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
61.1M
in United States
Gender
54.4%♀
45.6% male
Age
37.0
average years
Country rank
#276
among all objects in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Reddit

54.4% are female, 45.6% are male, average age 37.0.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Reddit audience in United States
MetricValue
Female54.4%
Male45.6%
Average age37.0
Estimated audience size61.1M
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Reddit audience in United States
Age bracketShare%
16-2428%
25-3420%
35-4418%
45-5416%
55+17%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Reddit audience comes from United States.

Worldwide audience distribution share by country for Reddit
CountryShare
United States30.0%
China13.3%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Reddit fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1M1.50×
02Washington~2M1.48×
03Colorado~1.5M1.25×
04Utah~700K1.19×
05Vermont~100K1.19×
06Maine~300K1.18×
07Minnesota~1M1.17×
08Montana~200K1.17×
09Idaho~400K1.15×
10New Hampshire~300K1.13×
11Oklahoma~800K1.11×
12Alaska~100K1.07×
13California~7.5M1.06×
14Massachusetts~1.5M1.06×
15Kansas~600K1.06×
16Missouri~1M1.05×
17Virginia~1.5M1.03×
18Iowa~600K1.03×
19Michigan~2M1.01×
20South Dakota~200K1.01×
21Illinois~2.5M1.00×
22Maryland~1M1.00×
23Wisconsin~1M1.00×
24Nebraska~400K1.00×
25Pennsylvania~2.5M0.99×
26New Mexico~400K0.99×
27Arizona~1.5M0.98×
28Connecticut~600K0.98×
29Ohio~2M0.96×
30Tennessee~1.5M0.96×
31Indiana~1M0.96×
32Kentucky~800K0.96×
33North Dakota~100K0.96×
34North Carolina~2M0.94×
35Rhode Island~200K0.93×
36Washington, District of Columbia~100K0.92×
37Arkansas~500K0.91×
38New York~3.5M0.90×
39Texas~3.5M0.89×
40Nevada~500K0.89×
41West Virginia~300K0.89×
42Hawaii~200K0.89×
43Georgia~2M0.87×
44Alabama~800K0.84×
45New Jersey~1.5M0.82×
46Florida~3M0.80×
47South Carolina~800K0.77×
48Louisiana~700K0.77×
49Delaware~100K0.74×
50Mississippi~400K0.68×
Fig. 06

Affinity by region

Affinity by region — Reddit, United States
0.68×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Reddit audience vs. the country average
#·InterestCategoryAffinity×
01U-HaulBusiness & Career3.48×
02Dick Van DykeMovies & TV2.87×
03Google DriveTechnology & Electronics2.42×
04Burger KingFood & Beverages2.09×
05HollywoodTravel & Leisure2.09×
06FriendshipKids & Family2.03×
07NatureHome & Garden1.98×
08Wendy'sFood & Beverages1.97×
09Rock musicMusic & Radio1.87×
10McDonald'sFood & Beverages1.86×
11NBCMovies & TV1.82×
12Lindsey GrahamPolitics & Society1.82×
13GeminiTechnology & Electronics1.76×
14TelevisionsTechnology & Electronics1.75×
15Video gamesGames1.68×
16ComputersTechnology & Electronics1.67×
17U.S. stateTravel & Leisure1.64×
18EducationBusiness & Career1.59×
19MoviesMovies & TV1.51×
20Mobile phonesTechnology & Electronics1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Reddit audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Reddit audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Need for SecurityCONSERVATISM1.44×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Reddit audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.74×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Reddit over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/reddit-11538” · Methodology