Rascasse Audience Intelligence

24 Hour Fitness Target Market in United States

24 Hour Fitness has an estimated audience of 12.1M people in United States.

#320among brands in United States#244in Sports

The average 24 Hour Fitness fan in United States is 36.7 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Washington.

Top affinities include Crossfit Training, Bodybuilding & Fitness, General fitness training, with strongest over-indexing on Crossfit Training (8.69× the country average).

Demographically, the 24 Hour Fitness audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

The typical 24 Hour Fitness fan in United States is more female, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Crossfit Training.

Category: Sports · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.1M
in United States
Gender
56.7%♀
43.3% male
Age
36.7
average years
Country rank
#2985
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of 24 Hour Fitness

56.7% are female, 43.3% are male, average age 36.7.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for 24 Hour Fitness audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.7
Estimated audience size12.1M
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the 24 Hour Fitness audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4421%
45-5419%
55+12%
Fig. 04

Worldwide distribution

97.5%

of the worldwide 24 Hour Fitness audience comes from United States.

Worldwide audience distribution share by country for 24 Hour Fitness
CountryShare
United States97.5%
Mexico1.0%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

24 Hour Fitness customers by region in United States
#RegionReachAffinity×
01California~9M12.20×
02Hawaii~500K8.81×
03Oregon~1M7.46×
04Colorado~1M5.35×
05Washington~1M4.29×
06Texas~2.5M3.21×
07New Jersey~600K1.73×
08New York~900K1.19×
09Nevada~100K1.13×
10Florida~800K1.04×
11Virginia~100K0.46×
12Vermont~10K0.43×
13North Dakota~10K0.36×
14Alaska~9K0.36×
15South Dakota~10K0.35×
16Washington, District of Columbia~8K0.31×
17Idaho~20K0.30×
18Montana~10K0.29×
19Utah~30K0.28×
20Delaware~10K0.27×
21Arizona~70K0.26×
22West Virginia~20K0.26×
23Maine~10K0.26×
24Rhode Island~10K0.26×
25New Hampshire~10K0.25×
26New Mexico~20K0.24×
27Nebraska~20K0.23×
28Missouri~50K0.21×
29Kansas~20K0.21×
30Mississippi~20K0.21×
31Georgia~80K0.20×
32Arkansas~20K0.20×
33Louisiana~30K0.19×
34Oklahoma~30K0.19×
35Connecticut~30K0.19×
36Tennessee~50K0.18×
37Maryland~40K0.18×
38Iowa~20K0.18×
39North Carolina~70K0.17×
40Alabama~30K0.17×
41South Carolina~30K0.16×
42Kentucky~30K0.16×
43Massachusetts~40K0.15×
44Illinois~60K0.14×
45Indiana~30K0.14×
46Minnesota~30K0.14×
47Wisconsin~30K0.13×
48Pennsylvania~60K0.12×
49Ohio~50K0.12×
50Michigan~40K0.12×
Fig. 06

Affinity by region

Affinity by region — 24 Hour Fitness, United States
0.12×1.00×12.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the 24 Hour Fitness audience vs. the country average
#·InterestCategoryAffinity×
01Crossfit TrainingSports8.69×
02Bodybuilding & FitnessSports7.10×
03General fitness trainingSports5.39×
04Fitness and figure competitionSports5.30×
05Anytime FitnessSports4.59×
06BarbellSports4.31×
07GymsharkSports4.26×
08Natural bodybuildingSports4.25×
09Sports braFashion & Accessoires4.17×
10TreadmillSports4.04×
11Female bodybuildingSports3.57×
12Squat (exercise)Sports3.48×
13Planet FitnessSports3.12×
14LA FitnessSports3.09×
15Road runningSports2.85×
16Sprint (running)Sports2.84×
17Muscle & FitnessSports2.75×
18Men's FitnessSports2.50×
19Strength trainingSports1.71×
20Harry PotterMovies & TV1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the 24 Hour Fitness audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the 24 Hour Fitness audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.58×
Early Adopter MentalityPOWER1.24×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the 24 Hour Fitness audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.60×
Need for SecurityCONSERVATISM0.65×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in 24 Hour Fitness over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/24-hour-fitness-146343” · Methodology