Rascasse Audience Intelligence

Houston Dynamo Fan Demographics in United States

Houston Dynamo has an estimated audience of 759K people in United States.

#217among Soccer in United States
#432among teams in United States#2684in Sports

The average Houston Dynamo fan in United States is 37.3 years old, more male, and lives primarily in Texas.

Its fans are 2.9 years older than the group average of 34.4.

Women make up 33.4% of the fan base, 2.3 percentage points fewer than the group average.

Compared with the other 13398 objects in Soccer, Houston Dynamo fans stand out for their interest in héctor herrera, Austin FC and State of Origin series.

Interest is seasonal: May, July and August account for 35% of the year's searches, January is the quietest month.

Most fans live in Texas, California, Florida.

Top affinities include héctor herrera, FC Cincinnati, Austin FC, with strongest over-indexing on héctor herrera (164.77× the country average).

Demographically, the Houston Dynamo audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

The typical Houston Dynamo fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for héctor herrera.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
759K
in United States
Gender
33.4%♀
66.6% male
Age
37.3
average years
Country rank
#28431
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Houston Dynamo fans

33.4% are female, 66.6% are male, average age 37.3.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Houston Dynamo audience in United States
MetricValue
Female33.4%
Male66.6%
Average age37.3
Estimated audience size759K
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Houston Dynamo audience in United States
Age bracketShare%
16-2423%
25-3422%
35-4423%
45-5420%
55+12%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Houston Dynamo audience comes from United States.

Worldwide audience distribution share by country for Houston Dynamo
CountryShare
United States33.9%
United Kingdom9.3%
Mexico5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Houston Dynamo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K16.97×
02Louisiana~20K1.98×
03Washington, District of Columbia~2K1.18×
04Utah~8K1.05×
05Colorado~10K1.02×
06Kansas~7K1.01×
07Nevada~7K0.92×
08Alaska~1K0.91×
09Vermont~1K0.91×
10Delaware~2K0.90×
11Arkansas~6K0.89×
12South Dakota~2K0.89×
13North Dakota~2K0.89×
14Florida~40K0.88×
15Tennessee~10K0.88×
16Missouri~10K0.87×
17Oklahoma~8K0.87×
18Mississippi~6K0.87×
19Montana~2K0.87×
20California~80K0.86×
21New Mexico~4K0.85×
22New Hampshire~3K0.85×
23Rhode Island~2K0.85×
24West Virginia~3K0.84×
25Maine~3K0.83×
26Hawaii~3K0.82×
27Iowa~6K0.81×
28Nebraska~4K0.81×
29Maryland~10K0.80×
30Idaho~3K0.80×
31Arizona~10K0.79×
32Oregon~7K0.78×
33Virginia~10K0.77×
34Kentucky~8K0.76×
35Illinois~20K0.75×
36New Jersey~20K0.74×
37Washington~10K0.74×
38New York~30K0.72×
39Connecticut~6K0.72×
40Indiana~10K0.71×
41Alabama~8K0.70×
42North Carolina~20K0.69×
43Massachusetts~10K0.67×
44Minnesota~9K0.67×
45South Carolina~8K0.67×
46Ohio~20K0.63×
47Wisconsin~8K0.63×
48Georgia~20K0.62×
49Pennsylvania~20K0.56×
50Michigan~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Houston Dynamo, United States
0.53×1.00×16.97×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Houston Dynamo audience vs. the country average
#·InterestCategoryAffinity×
01héctor herreraSports164.77×
02FC CincinnatiSports113.22×
03Austin FCSports110.54×
04State of Origin seriesSports110.15×
05Chivas USASports78.99×
06Wales national football teamSports52.00×
07CONCACAF Champions CupSports27.83×
08University of HoustonBusiness & Career22.07×
09Houston Livestock Show and RodeoHome & Garden19.98×
10Montgomery County, TexasTravel & Leisure17.54×
11Gilberto MoraSports15.89×
12Greater HoustonTravel & Leisure13.53×
13Jewel-OscoShopping12.31×
14texas am footballSports11.36×
15National Women's Soccer LeagueSports9.14×
16H-E-BShopping8.88×
17Houston RocketsSports6.90×
18Instant messagingInternet & Social Media5.99×
19FIFA World Cup 2026Sports5.87×
20FIFA World CupSports4.34×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Houston Dynamo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Houston Dynamo audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.52×
Urban LifestyleOPEN1.40×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Houston Dynamo audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.97×
CreativityOPEN0.97×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Houston Dynamo over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/houston-dynamo-730” · Methodology