Rascasse Audience Intelligence

Maje Target Market in United States

Maje has an estimated audience of 940K people in United States.

#29among Fashion in United States#2711among brands in United States#391in Shopping

The average Maje fan in United States is 33.3 years old, more female, and lives primarily in California.

By number of fans, Maje ranks #29 among the 87 objects in Fashion in United States — 7.2× the group median.

Its fans are 2.1 years younger than the group average of 35.4.

Women make up 76.6% of the fan base, 8.3 percentage points more than the group average.

Compared with the other 86 objects in Fashion, Maje fans stand out for their interest in COS, France and KPop Demon Hunters.

Most fans live in California, New York, Florida.

Top affinities include COS, France, KPop Demon Hunters, with strongest over-indexing on COS (11.36× the country average).

Demographically, the Maje audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Design Affinity, Sustainability.

The typical Maje fan in United States is more female, around 33.3 years old, with strong Design Affinity tendencies and a notable affinity for COS.

Category: Shopping · Type: Brand · Subtype: Fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
940K
in United States
Gender
76.6%♀
23.4% male
Age
33.3
average years
Country rank
#24640
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Maje

76.6% are female, 23.4% are male, average age 33.3.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Maje audience in United States
MetricValue
Female76.6%
Male23.4%
Average age33.3
Estimated audience size940K
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Maje audience in United States
Age bracketShare%
16-2437%
25-3423%
35-4417%
45-5414%
55+10%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Maje audience comes from United States.

Worldwide audience distribution share by country for Maje
CountryShare
France20.7%
United States10.6%
Italy10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Maje customers by region in United States
#RegionReachAffinity×
01New York~300K5.13×
02Washington, District of Columbia~7K3.63×
03California~400K3.51×
04New Jersey~70K2.85×
05Massachusetts~40K2.11×
06Florida~100K2.01×
07Nevada~20K1.83×
08Illinois~60K1.57×
09Connecticut~20K1.50×
10Washington~30K1.37×
11Virginia~30K1.36×
12Texas~90K1.33×
13Hawaii~5K1.27×
14Maryland~20K1.22×
15Georgia~40K1.21×
16Rhode Island~3K0.95×
17Arizona~20K0.91×
18Vermont~2K0.85×
19Pennsylvania~30K0.81×
20North Dakota~2K0.80×
21Alaska~2K0.80×
22South Dakota~2K0.79×
23Delaware~2K0.78×
24Oregon~9K0.75×
25New Hampshire~3K0.74×
26Maine~3K0.73×
27Montana~2K0.73×
28North Carolina~20K0.71×
29Michigan~20K0.71×
30Colorado~10K0.69×
31Louisiana~9K0.68×
32West Virginia~3K0.68×
33Idaho~3K0.66×
34Tennessee~10K0.64×
35Indiana~10K0.63×
36Utah~6K0.63×
37New Mexico~4K0.63×
38Nebraska~3K0.63×
39South Carolina~10K0.62×
40Arkansas~5K0.62×
41Mississippi~5K0.61×
42Minnesota~10K0.60×
43Alabama~8K0.60×
44Kansas~5K0.59×
45Oklahoma~6K0.58×
46Ohio~20K0.56×
47Kentucky~7K0.55×
48Iowa~5K0.55×
49Missouri~9K0.54×
50Wisconsin~8K0.51×
Fig. 06

Affinity by region

Affinity by region — Maje, United States
0.51×1.00×5.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Maje audience vs. the country average
#·InterestCategoryAffinity×
01COSShopping11.36×
02FranceTravel & Leisure5.76×
03KPop Demon HuntersMovies & TV2.82×
04Target CorporationShopping2.81×
05SephoraShopping2.73×
06Harry PotterMovies & TV2.59×
07Electronic musicMusic & Radio2.30×
08CelebrityMovies & TV2.18×
09NFLSports1.98×
10SportsSports1.86×
11EntertainmentMovies & TV1.86×
12Arts and musicArts & Culture1.81×
13Outdoor recreationSports1.79×
14MoviesMovies & TV1.66×
15Live eventsMusic & Radio1.66×
16Consumer electronicsTechnology & Electronics1.65×
17MusicBusiness & Career1.63×
18Food and drinkFood & Beverages1.61×
19FoodFood & Beverages1.58×
20ReadingLiterature1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Maje audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Maje audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.14×
SustainabilityBALANCE2.03×
Luxury OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Maje audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.75×
DIY MentalityTHRILL0.77×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Maje over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/maje-55197” · Methodology