Rascasse Audience Intelligence

Minnesota Wild Fan Demographics in United States

Minnesota Wild has an estimated audience of 9.9M people in United States.

#3among Ice hockey in United States
#80among teams in United States#299in Sports

The average Minnesota Wild fan in United States is 36.9 years old, more male, and lives primarily in Minnesota.

By number of fans, Minnesota Wild ranks #1 among the 33 NHL teams in United States — 2.8× the group median.

Its fans are 1.5 years younger than the group average of 38.4.

Women make up 43.6% of the fan base, 9.2 percentage points more than the group average.

Compared with the other 32 NHL teams, Minnesota Wild fans stand out for their interest in Minnesota Golden Gophers men's ice hockey, Minnesota Golden Gophers men's basketball and NHL Entry Draft.

In Q2/2026, search interest was +166.8% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: March, April and December account for 47% of the year's searches, August is the quietest month.

Most fans live in Minnesota, Wisconsin, North Dakota.

Top affinities include Connor McDavid, Minnesota Golden Gophers men's ice hockey, Minnesota Golden Gophers men's basketball, with strongest over-indexing on Connor McDavid (81.66× the country average).

Demographically, the Minnesota Wild audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Travelling.

The typical Minnesota Wild fan in United States is more male, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Connor McDavid.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.9M
in United States
Gender
43.6%♀
56.4% male
Age
36.9
average years
Country rank
#3557
among all objects in United States
Fig. 01

Search interest · 12-month trend

+167%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Minnesota Wild fans

43.6% are female, 56.4% are male, average age 36.9.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Minnesota Wild audience in United States
MetricValue
Female43.6%
Male56.4%
Average age36.9
Estimated audience size9.9M
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Minnesota Wild audience in United States
Age bracketShare%
16-2429%
25-3419%
35-4418%
45-5419%
55+15%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Minnesota Wild audience comes from United States.

Worldwide audience distribution share by country for Minnesota Wild
CountryShare
United States80.3%
Canada9.4%
Germany1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Minnesota Wild fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~4.5M25.33×
02North Dakota~200K8.02×
03South Dakota~100K3.88×
04Wisconsin~300K1.99×
05Iowa~100K1.15×
06Montana~30K1.01×
07Alaska~20K0.75×
08Wyoming~10K0.59×
09Colorado~100K0.58×
10Nebraska~30K0.58×
11Arizona~100K0.43×
12Nevada~30K0.33×
13Illinois~100K0.32×
14Missouri~60K0.30×
15Idaho~20K0.28×
16Kansas~20K0.26×
17Florida~200K0.24×
18Utah~20K0.24×
19Vermont~5K0.24×
20Hawaii~10K0.23×
21New Mexico~10K0.21×
22Maine~8K0.21×
23New Hampshire~8K0.21×
24Michigan~60K0.19×
25Washington~40K0.19×
26Massachusetts~40K0.18×
27Oregon~20K0.18×
28Arkansas~20K0.18×
29Rhode Island~6K0.18×
30Tennessee~40K0.17×
31Pennsylvania~60K0.16×
32Indiana~30K0.16×
33Oklahoma~20K0.16×
34Mississippi~10K0.16×
35Delaware~5K0.16×
36West Virginia~8K0.15×
37Texas~100K0.14×
38New York~80K0.14×
39North Carolina~50K0.14×
40South Carolina~20K0.14×
41Alabama~20K0.14×
42Kentucky~20K0.14×
43Ohio~50K0.13×
44Virginia~30K0.13×
45Connecticut~10K0.13×
46New Jersey~30K0.12×
47Louisiana~20K0.12×
48Maryland~20K0.11×
49California~100K0.10×
50Georgia~30K0.10×
Fig. 06

Affinity by region

Affinity by region — Minnesota Wild, United States
0.10×1.00×25.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Minnesota Wild audience vs. the country average
#·InterestCategoryAffinity×
01Connor McDavidSports81.66×
02Minnesota Golden Gophers men's ice hockeySports74.40×
03Minnesota Golden Gophers men's basketballSports37.94×
04NHL Entry DraftSports32.61×
05Winnipeg JetsSports27.75×
06Lunds & ByerlysBrand26.92×
07Tom EmmerPolitics & Society19.76×
08Ottawa SenatorsSports19.32×
09Hurricanes (rugby union)Sports16.88×
10Toronto Maple LeafsSports15.82×
11Minnesota Golden Gophers footballSports12.36×
12Twin Cities Public TelevisionTV Channel9.52×
13SafariTravel & Leisure8.77×
14Outdoor PhotographerArts & Culture6.71×
15WaterfowlPets & Animals5.55×
16Pomeranian (dog)Pets & Animals5.21×
17Turkey huntingSports4.29×
18Quest DiagnosticsHealth3.68×
19Dog healthPets & Animals3.64×
20Outdoor enthusiastSports3.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Minnesota Wild audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Minnesota Wild audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.78×
TravellingTHRILL1.68×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Minnesota Wild audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
Social Media UsageJOY0.61×
DIY MentalityTHRILL0.66×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Minnesota Wild over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/minnesota-wild-75648” · Methodology