Rascasse Audience Intelligence

Warby Parker Target Market in United States

Warby Parker has an estimated audience of 5.2M people in United States.

#2among Eyewear in United States
#699among brands in United States#308in Fashion & Accessoires

The average Warby Parker fan in United States is 34.1 years old, more female, and lives primarily in California.

By number of fans, Warby Parker ranks #2 among the 40 objects in Eyewear in United States — 35.8× the group median.

Its fans are 2.0 years younger than the group average of 36.1.

Women make up 72.1% of the fan base, 23.6 percentage points more than the group average.

Compared with the other 39 objects in Eyewear, Warby Parker fans stand out for their interest in Everlane, LensCrafters and J.Crew Factory.

Most fans live in California, New York, Texas.

Top affinities include Zenni Optical, Everlane, LensCrafters, with strongest over-indexing on Zenni Optical (8.7× the country average).

Demographically, the Warby Parker audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

The typical Warby Parker fan in United States is more female, around 34.1 years old, with strong Design Affinity tendencies and a notable affinity for Zenni Optical.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.2M
in United States
Gender
72.1%♀
27.9% male
Age
34.1
average years
Country rank
#6313
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Warby Parker

72.1% are female, 27.9% are male, average age 34.1.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Warby Parker audience in United States
MetricValue
Female72.1%
Male27.9%
Average age34.1
Estimated audience size5.2M
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Warby Parker audience in United States
Age bracketShare%
16-2434%
25-3424%
35-4417%
45-5415%
55+10%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Warby Parker audience comes from United States.

Worldwide audience distribution share by country for Warby Parker
CountryShare
United States87.9%
Canada3.0%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Warby Parker customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.47×
02Massachusetts~200K2.04×
03New York~600K1.85×
04Connecticut~90K1.64×
05New Jersey~200K1.53×
06Rhode Island~30K1.53×
07Maryland~100K1.43×
08New Hampshire~30K1.35×
09Maine~30K1.31×
10Illinois~300K1.27×
11Vermont~10K1.26×
12Virginia~200K1.25×
13Minnesota~100K1.24×
14Colorado~100K1.21×
15Pennsylvania~200K1.18×
16Washington~100K1.11×
17North Carolina~200K1.10×
18Oregon~70K1.09×
19Georgia~200K1.05×
20California~600K0.99×
21Tennessee~100K0.99×
22Texas~300K0.97×
23Michigan~100K0.95×
24Missouri~90K0.95×
25Wisconsin~90K0.94×
26Florida~300K0.93×
27Delaware~10K0.92×
28South Carolina~80K0.89×
29Kansas~40K0.88×
30Ohio~200K0.86×
31Utah~40K0.86×
32Alabama~60K0.79×
33Nebraska~20K0.77×
34Arizona~90K0.76×
35Louisiana~50K0.74×
36Oklahoma~50K0.74×
37Iowa~40K0.74×
38Kentucky~50K0.73×
39Indiana~80K0.71×
40Montana~10K0.71×
41Nevada~30K0.68×
42New Mexico~20K0.67×
43Arkansas~30K0.65×
44Idaho~20K0.59×
45West Virginia~20K0.59×
46North Dakota~7K0.55×
47Mississippi~30K0.54×
48Alaska~6K0.54×
49Hawaii~10K0.53×
50South Dakota~7K0.51×
Fig. 06

Affinity by region

Affinity by region — Warby Parker, United States
0.51×1.00×2.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Warby Parker audience vs. the country average
#·InterestCategoryAffinity×
01Zenni OpticalFashion & Accessoires8.70×
02EverlaneFashion & Accessoires7.24×
03LensCraftersFashion & Accessoires6.10×
04J.Crew FactoryShopping5.01×
05Nordstrom RackFashion & Accessoires3.13×
06Aerie (American Eagle Outfitters)Brand3.12×
07AnthropologieShopping3.07×
08J.CrewFashion & Accessoires2.71×
09Macy'sShopping2.38×
10Whole Foods MarketShopping2.13×
11JewelryFashion & Accessoires2.07×
12NordstromShopping1.99×
13Luxury goodsFashion & Accessoires1.94×
14IKEAHome & Garden1.86×
15MarshallsFashion & Accessoires1.84×
16Trader Joe'sShopping1.79×
17Sales promotionShopping1.78×
18Old NavyFashion & Accessoires1.68×
19American AirlinesTravel & Leisure1.59×
20ShoesFashion & Accessoires1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Warby Parker audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Warby Parker audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.12×
Quality AwarenessPREMIUM1.93×
Luxury OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Warby Parker audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Need for SecurityCONSERVATISM0.75×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Eyewear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Warby Parker over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/warby-parker-20403” · Methodology