Rascasse Audience Intelligence

Ed Sheeran Audience in United States

Ed Sheeran has an estimated audience of 5.1M people in United States.

#30among Pop in United States#632among people in United States#522in Music & Radio

The average Ed Sheeran fan in United States is 32.3 years old, more female, and lives primarily in California.

By number of fans, Ed Sheeran ranks #18 among the 1581 objects in Pop in United States — 2.3× the group median.

Its fans are 7.9 years younger than the group average of 40.2.

Women make up 66.1% of the fan base, 7.0 percentage points more than the group average.

Compared with the other 1580 objects in Pop, Ed Sheeran fans stand out for their interest in Indie music scene, Benson Boone and Music education.

Most fans live in California, New York, Florida.

Top affinities include Indie music scene, Benson Boone, Music education, with strongest over-indexing on Indie music scene (20.97× the country average).

Demographically, the Ed Sheeran audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical Ed Sheeran fan in United States is more female, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Indie music scene.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.1M
in United States
Gender
66.1%♀
33.9% male
Age
32.3
average years
Country rank
#6542
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ed Sheeran fans

66.1% are female, 33.9% are male, average age 32.3.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Ed Sheeran audience in United States
MetricValue
Female66.1%
Male33.9%
Average age32.3
Estimated audience size5.1M
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Ed Sheeran audience in United States
Age bracketShare%
16-2443%
25-3421%
35-4414%
45-5412%
55+10%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Ed Sheeran audience comes from United States.

Worldwide audience distribution share by country for Ed Sheeran
CountryShare
United States21.7%
United Kingdom9.0%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ed Sheeran fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.35×
02New Hampshire~20K1.22×
03Utah~60K1.20×
04Wisconsin~100K1.12×
05Arizona~100K1.10×
06Washington~100K1.09×
07Tennessee~100K1.09×
08Indiana~100K1.09×
09Connecticut~60K1.09×
10Kansas~50K1.07×
11Idaho~30K1.07×
12New York~300K1.05×
13Minnesota~90K1.05×
14Maine~20K1.05×
15North Carolina~200K1.04×
16New Jersey~100K1.04×
17Colorado~90K1.04×
18Oregon~70K1.04×
19Pennsylvania~200K1.02×
20Illinois~200K1.02×
21Alabama~80K1.02×
22Kentucky~70K1.02×
23Alaska~10K1.02×
24Michigan~200K1.01×
25Missouri~90K1.01×
26Rhode Island~20K1.01×
27California~600K0.99×
28Ohio~200K0.99×
29Montana~20K0.99×
30North Dakota~10K0.98×
31Florida~300K0.97×
32Virginia~100K0.97×
33Nebraska~30K0.97×
34Oklahoma~60K0.96×
35Arkansas~40K0.96×
36Vermont~9K0.96×
37Iowa~50K0.95×
38South Dakota~10K0.95×
39Georgia~200K0.94×
40Nevada~50K0.93×
41Maryland~90K0.92×
42South Carolina~80K0.92×
43West Virginia~20K0.92×
44Texas~300K0.90×
45Louisiana~60K0.89×
46Hawaii~20K0.87×
47Washington, District of Columbia~9K0.87×
48New Mexico~30K0.84×
49Delaware~10K0.84×
50Mississippi~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Ed Sheeran, United States
0.82×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ed Sheeran audience vs. the country average
#·InterestCategoryAffinity×
01Indie music sceneMusic & Radio20.97×
02Benson BooneMusic & Radio5.25×
03Music educationMusic & Radio4.97×
04Music schoolMusic & Radio4.87×
05Beauty tipsBeauty & Wellness4.48×
06Sabrina CarpenterMusic & Radio4.33×
07Harry StylesMusic & Radio4.23×
08South KoreaTravel & Leisure4.19×
09Madison BeerMusic & Radio3.96×
10Billie EilishMusic & Radio3.39×
11Millie Bobby BrownMovies & TV3.22×
12Taylor SwiftMusic & Radio2.52×
13Spirit HalloweenKids & Family2.32×
14Stranger ThingsMovies & TV2.25×
15TennesseeTravel & Leisure2.14×
16Harry PotterMovies & TV1.77×
17ColorHome & Garden1.76×
18SupermanMovies & TV1.56×
19TransportCars & Mobility1.54×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ed Sheeran audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ed Sheeran audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
Pet OwnershipJOY1.29×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ed Sheeran audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Career OrientationPOWER0.81×
PatriotismCONSERVATISM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

See Ed Sheeran audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ed Sheeran over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ed-sheeran-18288” · Methodology