Rascasse Audience Intelligence

ARCO Target Market in United States

ARCO has an estimated audience of 9.6M people in United States.

#396among brands in United States#152in Cars & Mobility

The average ARCO fan in United States is 33.2 years old, more male, and lives primarily in California.

Most fans live in California, Washington, Nevada.

Top affinities include Total Wine & More, Circle K, Society6, with strongest over-indexing on Total Wine & More (29.54× the country average).

Demographically, the ARCO audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

The typical ARCO fan in United States is more male, around 33.2 years old, with strong Indulgence tendencies and a notable affinity for Total Wine & More.

Category: Cars & Mobility · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.6M
in United States
Gender
42.5%♀
57.5% male
Age
33.2
average years
Country rank
#3658
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of ARCO

42.5% are female, 57.5% are male, average age 33.2.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for ARCO audience in United States
MetricValue
Female42.5%
Male57.5%
Average age33.2
Estimated audience size9.6M
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the ARCO audience in United States
Age bracketShare%
16-2439%
25-3422%
35-4416%
45-5413%
55+10%
Fig. 04

Worldwide distribution

73.9%

of the worldwide ARCO audience comes from United States.

Worldwide audience distribution share by country for ARCO
CountryShare
United States73.9%
Italy4.9%
Mexico4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ARCO customers by region in United States
#RegionReachAffinity×
01California~7M11.85×
02Nevada~1M10.78×
03Washington~1.5M7.15×
04Oregon~700K5.57×
05Arizona~800K3.77×
06North Dakota~80K3.37×
07Minnesota~200K1.20×
08Idaho~50K0.88×
09Indiana~100K0.70×
10Arkansas~50K0.54×
11Wyoming~7K0.44×
12Montana~10K0.40×
13Missouri~70K0.38×
14Vermont~7K0.38×
15Alaska~7K0.36×
16Utah~30K0.35×
17Ohio~100K0.34×
18South Dakota~9K0.34×
19Kentucky~40K0.32×
20New Mexico~20K0.31×
21Delaware~9K0.31×
22Illinois~100K0.30×
23West Virginia~20K0.29×
24Hawaii~10K0.29×
25Maine~10K0.29×
26New Hampshire~10K0.29×
27Rhode Island~9K0.29×
28Georgia~90K0.28×
29Alabama~40K0.26×
30Nebraska~10K0.26×
31Florida~200K0.25×
32Louisiana~30K0.25×
33Kansas~20K0.25×
34Colorado~40K0.24×
35Iowa~20K0.24×
36Mississippi~20K0.24×
37Virginia~60K0.23×
38Wisconsin~40K0.23×
39Oklahoma~30K0.23×
40Texas~100K0.22×
41New York~100K0.22×
42Massachusetts~50K0.22×
43Michigan~60K0.21×
44Connecticut~20K0.21×
45Tennessee~40K0.20×
46Maryland~40K0.20×
47South Carolina~30K0.20×
48North Carolina~60K0.19×
49New Jersey~50K0.19×
50Pennsylvania~70K0.18×
Fig. 06

Affinity by region

Affinity by region — ARCO, United States
0.18×1.00×11.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ARCO audience vs. the country average
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages29.54×
02Circle KShopping24.63×
03Society6Shopping20.00×
04QuikTripShopping12.69×
05White wineFood & Beverages7.57×
06Red wineFood & Beverages6.34×
07SheetzCars & Mobility5.08×
08Outback SteakhouseFood & Beverages5.07×
09WhataburgerFood & Beverages4.88×
10Modern architectureArts & Culture4.25×
11Wawa Inc.Shopping4.13×
12Panda ExpressFood & Beverages3.52×
13PhilanthropyArts & Culture3.41×
147-ElevenShopping3.36×
15Burger KingFood & Beverages2.82×
16SubwayFood & Beverages2.66×
17Pizza HutFood & Beverages2.35×
18T-MobileTechnology & Electronics2.31×
19Alcoholic beveragesFood & Beverages1.76×
20CookingFood & Beverages1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ARCO audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ARCO audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.93×
Urban LifestyleOPEN1.66×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ARCO audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Early Adopter MentalityPOWER0.86×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cars & Mobility audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in ARCO over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/arco-28254” · Methodology