Rascasse Audience Intelligence

Dateline Viewer Demographics in United States

Dateline has an estimated audience of 960K people in United States.

#5among News in United States
#1940among movies & series in United States#4454in Movies & TV

The average Dateline fan in United States is 44.4 years old, more female, and lives primarily in California.

By number of fans, Dateline ranks #5 among the 44 objects in News in United States — 37.0× the group median.

Its fans are 5.3 years older than the group average of 39.1.

Women make up 64.2% of the fan base, 8.5 percentage points more than the group average.

Compared with the other 43 objects in News, Dateline fans stand out for their interest in Emmy Award, Amway and True crime.

Most fans live in California, Texas, Florida.

Top affinities include Emmy Award, Amway, True crime, with strongest over-indexing on Emmy Award (17.88× the country average).

Demographically, the Dateline audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Social Media Usage.

The typical Dateline fan in United States is more female, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Emmy Award.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: News

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
960K
in United States
Gender
64.2%♀
35.8% male
Age
44.4
average years
Country rank
#24308
among all objects in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dateline viewers

64.2% are female, 35.8% are male, average age 44.4.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Dateline audience in United States
MetricValue
Female64.2%
Male35.8%
Average age44.4
Estimated audience size960K
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Dateline audience in United States
Age bracketShare%
16-2413%
25-3414%
35-4417%
45-5425%
55+31%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Dateline audience comes from United States.

Worldwide audience distribution share by country for Dateline
CountryShare
United States44.1%
Saudi Arabia40.4%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dateline fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~5K1.48×
02Idaho~7K1.42×
03Iowa~10K1.40×
04Montana~4K1.40×
05Alaska~3K1.40×
06North Dakota~3K1.38×
07Minnesota~20K1.26×
08Missouri~20K1.23×
09West Virginia~6K1.19×
10Kentucky~20K1.17×
11New Mexico~7K1.16×
12Oregon~10K1.10×
13Utah~10K1.09×
14Maine~4K1.09×
15Wisconsin~20K1.07×
16Alabama~20K1.06×
17Ohio~40K1.04×
18Michigan~30K1.03×
19Mississippi~9K1.03×
20Tennessee~20K1.02×
21Indiana~20K1.02×
22South Dakota~3K1.02×
23Oklahoma~10K1.00×
24Vermont~2K1.00×
25Wyoming~2K1.00×
26Colorado~20K0.99×
27South Carolina~20K0.99×
28Washington~20K0.98×
29Arizona~20K0.98×
30Nebraska~6K0.98×
31Kansas~8K0.97×
32Massachusetts~20K0.95×
33Arkansas~8K0.95×
34North Carolina~30K0.93×
35New Hampshire~3K0.89×
36Louisiana~10K0.87×
37Hawaii~4K0.86×
38Pennsylvania~30K0.85×
39Illinois~30K0.81×
40Virginia~20K0.81×
41Texas~50K0.80×
42Connecticut~8K0.80×
43Maryland~10K0.79×
44Florida~50K0.77×
45California~90K0.76×
46Georgia~20K0.76×
47Nevada~7K0.76×
48Delaware~2K0.73×
49New York~40K0.72×
50New Jersey~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Dateline, United States
0.62×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dateline audience vs. the country average
#·InterestCategoryAffinity×
01Emmy AwardMovies & TV17.88×
02AmwayHealth13.73×
03True crimeMovies & TV5.26×
04RokuMovies & TV5.21×
05HBOMovies & TV2.58×
06RedditInternet & Social Media2.57×
07Horror moviesMovies & TV2.39×
08T-MobileTechnology & Electronics2.19×
09CNNMovies & TV2.07×
10Donald TrumpPolitics & Society2.03×
11Breaking newsMovies & TV2.03×
12SmartphonesTechnology & Electronics1.95×
13BeerFood & Beverages1.95×
14EBayShopping1.89×
15American footballSports1.79×
16XInternet & Social Media1.78×
17Home improvementHome & Garden1.76×
18WalmartShopping1.76×
19Alcoholic beveragesFood & Beverages1.74×
20CookingFood & Beverages1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dateline audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dateline audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
Social Media UsageJOY1.50×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dateline audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
Luxury OrientationPREMIUM0.53×
Family OrientationCONSERVATISM0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dateline over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dateline-53502” · Methodology