Rascasse Audience Intelligence

GloRilla Audience in United States

GloRilla has an estimated audience of 13.5M people in United States.

#2among Singer-songwriter in United States
#80among people in United States#171in Music & Radio

The average GloRilla fan in United States is 32.0 years old, more female, and lives primarily in California.

By number of fans, GloRilla ranks #2 among the 7687 objects in Singer-songwriter in United States — 3.7× the group median.

Its fans are 5.8 years younger than the group average of 37.8.

Women make up 62.7% of the fan base, 4.9 percentage points more than the group average.

Compared with the other 7686 objects in Singer-songwriter, GloRilla fans stand out for their interest in Cardi B, Teyana Taylor and Kendall Jenner.

Most fans live in California, Texas, Florida.

Top affinities include Cardi B, Teyana Taylor, Kendall Jenner, with strongest over-indexing on Cardi B (6.42× the country average).

Demographically, the GloRilla audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

The typical GloRilla fan in United States is more female, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Cardi B.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13.5M
in United States
Gender
62.7%♀
37.3% male
Age
32.0
average years
Country rank
#2579
among all objects in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of GloRilla fans

62.7% are female, 37.3% are male, average age 32.0.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for GloRilla audience in United States
MetricValue
Female62.7%
Male37.3%
Average age32.0
Estimated audience size13.5M
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the GloRilla audience in United States
Age bracketShare%
16-2440%
25-3424%
35-4416%
45-5412%
55+8%
Fig. 04

Worldwide distribution

57.3%

of the worldwide GloRilla audience comes from United States.

Worldwide audience distribution share by country for GloRilla
CountryShare
United States57.3%
United Kingdom6.4%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

GloRilla fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K2.20×
02Louisiana~300K1.77×
03Georgia~800K1.74×
04Alabama~300K1.68×
05Arkansas~200K1.68×
06Tennessee~400K1.54×
07South Carolina~300K1.43×
08North Carolina~600K1.41×
09Maryland~300K1.31×
10Texas~1M1.27×
11Kentucky~200K1.21×
12Ohio~600K1.17×
13Virginia~400K1.16×
14Indiana~300K1.16×
15Michigan~400K1.11×
16Missouri~300K1.10×
17Illinois~600K1.08×
18Oklahoma~200K1.06×
19Washington, District of Columbia~30K1.03×
20Pennsylvania~500K1.02×
21Florida~900K0.99×
22Delaware~40K0.99×
23Kansas~100K0.95×
24Nevada~100K0.91×
25New Jersey~300K0.90×
26California~1.5M0.89×
27New York~700K0.89×
28Nebraska~70K0.88×
29Arizona~300K0.84×
30Wisconsin~200K0.84×
31West Virginia~60K0.84×
32Connecticut~100K0.83×
33Hawaii~50K0.82×
34New Mexico~70K0.80×
35Massachusetts~200K0.78×
36Iowa~100K0.77×
37Alaska~20K0.77×
38Washington~200K0.76×
39Minnesota~200K0.75×
40Utah~100K0.72×
41Rhode Island~30K0.72×
42South Dakota~30K0.72×
43Colorado~200K0.71×
44North Dakota~20K0.71×
45Oregon~100K0.67×
46Idaho~50K0.65×
47New Hampshire~30K0.64×
48Maine~30K0.61×
49Montana~30K0.60×
50Vermont~20K0.58×
Fig. 06

Affinity by region

Affinity by region — GloRilla, United States
0.58×1.00×2.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the GloRilla audience vs. the country average
#·InterestCategoryAffinity×
01Cardi BMusic & Radio6.42×
02Teyana TaylorMovies & TV6.00×
03Kendall JennerFashion & Accessoires5.65×
04Ariana GrandeMusic & Radio4.36×
05Curly HairBeauty & Wellness3.66×
06Eyelash extensionsBeauty & Wellness2.91×
07Diaper bagKids & Family2.85×
08Internet celebrityInternet & Social Media2.75×
09ShampooBeauty & Wellness2.58×
10YouTube MusicInternet & Social Media2.37×
11Hair careBeauty & Wellness2.27×
12StreetwearFashion & Accessoires2.25×
13ULTA BeautyBeauty & Wellness2.24×
14TikTokInternet & Social Media2.20×
15Skin careBeauty & Wellness1.97×
16Personal careHealth1.85×
17Macy'sShopping1.72×
18SpotifyInternet & Social Media1.70×
19Do it yourself (DIY)Home & Garden1.59×
20Electronic musicMusic & Radio1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the GloRilla audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the GloRilla audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.44×
MindfulnessBALANCE1.43×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the GloRilla audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Quality AwarenessPREMIUM0.78×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in GloRilla over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/glorilla-10026161” · Methodology