Rascasse Audience Intelligence

Circle K Target Market in United States

Circle K has an estimated audience of 21.2M people in United States.

#10among Supermarket in United States#158among brands in United States#68in Shopping

The average Circle K fan in United States is 38.6 years old, balanced, and lives primarily in Florida.

By number of fans, Circle K ranks #10 among the 221 objects in Supermarket in United States — 15.3× the group median.

Its fans are 0.6 years younger than the group average of 39.2.

Women make up 49.2% of the fan base, 13.8 percentage points fewer than the group average.

Compared with the other 220 objects in Supermarket, Circle K fans stand out for their interest in Sunoco, Capri Sun and Burn (energy drink).

Most fans live in Florida, Arizona, Texas.

Top affinities include Sunoco, Capri Sun, Burn (energy drink), with strongest over-indexing on Sunoco (50.7× the country average).

Demographically, the Circle K audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

The typical Circle K fan in United States is balanced, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Sunoco.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
21.2M
in United States
Gender
49.2%♀
50.8% male
Age
38.6
average years
Country rank
#1494
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Circle K

49.2% are female, 50.8% are male, average age 38.6.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Circle K audience in United States
MetricValue
Female49.2%
Male50.8%
Average age38.6
Estimated audience size21.2M
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Circle K audience in United States
Age bracketShare%
16-2422%
25-3422%
35-4420%
45-5418%
55+18%
Fig. 04

Worldwide distribution

48.5%

of the worldwide Circle K audience comes from United States.

Worldwide audience distribution share by country for Circle K
CountryShare
United States48.5%
Canada10.5%
Vietnam6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Circle K customers by region in United States
#RegionReachAffinity×
01Arizona~2.5M5.64×
02New Mexico~400K2.83×
03South Carolina~900K2.73×
04Alaska~100K2.54×
05Florida~3M2.23×
06Alabama~700K2.15×
07North Carolina~1.5M2.06×
08Louisiana~600K2.02×
09North Dakota~90K1.92×
10Maine~200K1.84×
11Mississippi~300K1.69×
12South Dakota~90K1.67×
13Colorado~600K1.64×
14Texas~2M1.49×
15Georgia~1M1.39×
16Kentucky~400K1.38×
17Arkansas~300K1.35×
18Indiana~600K1.32×
19Ohio~1M1.30×
20Tennessee~600K1.29×
21New Hampshire~100K1.16×
22Nevada~200K1.10×
23Montana~70K1.09×
24Illinois~800K0.95×
25Missouri~300K0.83×
26Minnesota~300K0.81×
27Washington~300K0.54×
28California~1.5M0.50×
29Oregon~100K0.47×
30West Virginia~50K0.45×
31Michigan~200K0.38×
32Vermont~10K0.36×
33New York~400K0.35×
34Wisconsin~100K0.27×
35Virginia~100K0.25×
36Hawaii~20K0.25×
37Wyoming~9K0.24×
38Iowa~40K0.20×
39Massachusetts~90K0.19×
40Idaho~20K0.18×
41Oklahoma~40K0.16×
42Pennsylvania~100K0.15×
43Rhode Island~10K0.15×
44Delaware~10K0.15×
45Kansas~30K0.14×
46Nebraska~20K0.13×
47New Jersey~70K0.12×
48Maryland~50K0.12×
49Utah~20K0.11×
50Connecticut~20K0.10×
Fig. 06

Affinity by region

Affinity by region — Circle K, United States
0.10×1.00×5.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Circle K audience vs. the country average
#·InterestCategoryAffinity×
01SunocoCars & Mobility50.70×
02Capri SunFood & Beverages37.86×
03Burn (energy drink)Food & Beverages30.30×
04Four LokoFood & Beverages27.26×
05ARCOCars & Mobility24.63×
06Wawa Inc.Shopping23.44×
07AmpmFood & Beverages23.39×
08RaceTracCars & Mobility23.36×
097-ElevenShopping19.22×
10Speedway LLCFood & Beverages18.82×
11Gordon RamseyFood & Beverages18.29×
12QuikTripShopping16.47×
13TexacoCars & Mobility13.65×
14Kwik TripShopping12.64×
15Tempe, ArizonaTravel & Leisure12.33×
16Market basketShopping9.11×
17Casey's General StoresFood & Beverages8.73×
18SheetzCars & Mobility7.75×
19Pilot Flying JCars & Mobility6.46×
20Dollar GeneralShopping2.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Circle K audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Circle K audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
Urban LifestyleOPEN1.28×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Circle K audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.90×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Circle K over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/circle-k-15653” · Methodology