Rascasse Audience Intelligence

FC Bayern Munich Fan Demographics in United States

FC Bayern Munich has an estimated audience of 7.1M people in United States.

#21among Soccer in United States
#107among teams in United States#404in Sports

The average FC Bayern Munich fan in United States is 31.2 years old, more male, and lives primarily in California.

By number of fans, FC Bayern Munich ranks #1 among the 18 Bundesliga teams in United States — 18.0× the group median.

Its fans are 3.3 years younger than the group average of 34.5.

Women make up 29.0% of the fan base, 5.7 percentage points fewer than the group average.

Compared with the other 17 Bundesliga teams, FC Bayern Munich fans stand out for their interest in Cricbuzz, Ligue 1 and UEFA Europa League.

In Q2/2026, search interest was +28.9% on the same quarter a year earlier; the median across the group was +15.3%.

Most fans live in California, Florida, New York.

Top affinities include Borussia Dortmund, Manchester City F.C., Cricbuzz, with strongest over-indexing on Borussia Dortmund (24.53× the country average).

Demographically, the FC Bayern Munich audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Indulgence.

The typical FC Bayern Munich fan in United States is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.1M
in United States
Gender
29.0%♀
71.0% male
Age
31.2
average years
Country rank
#4908
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of FC Bayern Munich fans

29.0% are female, 71.0% are male, average age 31.2.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for FC Bayern Munich audience in United States
MetricValue
Female29.0%
Male71.0%
Average age31.2
Estimated audience size7.1M
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the FC Bayern Munich audience in United States
Age bracketShare%
16-2445%
25-3422%
35-4415%
45-5411%
55+7%
Fig. 04

Worldwide distribution

5.8%

of the worldwide FC Bayern Munich audience comes from United States.

Worldwide audience distribution share by country for FC Bayern Munich
CountryShare
Germany27.2%
United States5.8%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

FC Bayern Munich fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M2.24×
02New Jersey~400K2.12×
03Maryland~300K2.05×
04New York~800K1.79×
05Washington, District of Columbia~20K1.61×
06Massachusetts~200K1.57×
07California~1.5M1.52×
08Virginia~300K1.48×
09Connecticut~100K1.44×
10Illinois~400K1.43×
11Georgia~300K1.35×
12Texas~600K1.33×
13Rhode Island~30K1.32×
14North Carolina~300K1.22×
15Nevada~80K1.22×
16Arizona~200K1.16×
17Delaware~20K1.13×
18Indiana~200K1.06×
19Washington~200K1.02×
20Iowa~70K0.99×
21Colorado~100K0.98×
22Nebraska~40K0.98×
23Pennsylvania~300K0.95×
24Tennessee~100K0.92×
25Kentucky~90K0.92×
26Utah~60K0.89×
27South Carolina~100K0.87×
28Kansas~50K0.87×
29Ohio~200K0.84×
30Minnesota~100K0.82×
31Vermont~10K0.82×
32Oregon~70K0.80×
33Michigan~200K0.78×
34Missouri~100K0.76×
35Maine~20K0.75×
36Wisconsin~90K0.74×
37Louisiana~70K0.71×
38Alabama~70K0.70×
39New Mexico~30K0.68×
40Arkansas~40K0.66×
41New Hampshire~20K0.66×
42Oklahoma~50K0.65×
43Idaho~20K0.64×
44South Dakota~10K0.59×
45North Dakota~9K0.54×
46Hawaii~20K0.53×
47Alaska~7K0.49×
48Mississippi~30K0.47×
49West Virginia~20K0.44×
50Montana~10K0.42×
Fig. 06

Affinity by region

Affinity by region — FC Bayern Munich, United States
0.42×1.00×2.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the FC Bayern Munich audience vs. the country average
#·InterestCategoryAffinity×
01Borussia DortmundSports24.53×
02Manchester City F.C.Sports21.48×
03CricbuzzSports19.48×
04Ligue 1Sports17.78×
05UEFA Europa LeagueSports17.19×
06Tottenham Hotspur F.C.Sports16.24×
07AC MilanSports14.25×
08Erling HaalandSports14.13×
09BundesligaSports13.00×
10Arsenal F.C.Sports12.71×
11Chelsea F.C.Sports10.43×
12Liverpool F.C.Sports10.33×
13Manchester United F.C.Sports9.18×
14Premier LeagueSports8.56×
15FIFA World CupSports5.75×
16FIFA World Cup 2026Sports3.13×
17Live eventsMusic & Radio2.59×
18Fitness and wellnessSports2.52×
19MusicBusiness & Career2.45×
20Family and relationshipsKids & Family2.30×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the FC Bayern Munich audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the FC Bayern Munich audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
IndulgenceJOY1.44×
MindfulnessBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the FC Bayern Munich audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.44×
DIY MentalityTHRILL0.45×
IndividualismJOY0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

See FC Bayern Munich audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in FC Bayern Munich over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/fc-bayern-munich-8670” · Methodology