Rascasse Audience Intelligence

Frontier Airlines Target Market in United States

Frontier Airlines has an estimated audience of 14.7M people in United States.

#6among Airline in United States#232among brands in United States#211in Travel & Leisure

The average Frontier Airlines fan in United States is 44.7 years old, more female, and lives primarily in Florida.

By number of fans, Frontier Airlines ranks #6 among the 258 objects in Airline in United States — 18.1× the group median.

Its fans are 4.3 years older than the group average of 40.4.

Women make up 58.1% of the fan base, 6.8 percentage points more than the group average.

Compared with the other 257 objects in Airline, Frontier Airlines fans stand out for their interest in Philadelphia International Airport, Orlando International Airport and Indigo.

Most fans live in Florida, California, Texas.

Top affinities include Philadelphia International Airport, Spirit Airlines, Orlando International Airport, with strongest over-indexing on Philadelphia International Airport (16.89× the country average).

Demographically, the Frontier Airlines audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Luxury Orientation.

The typical Frontier Airlines fan in United States is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Philadelphia International Airport.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.7M
in United States
Gender
58.1%♀
41.9% male
Age
44.7
average years
Country rank
#2347
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Frontier Airlines

58.1% are female, 41.9% are male, average age 44.7.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Frontier Airlines audience in United States
MetricValue
Female58.1%
Male41.9%
Average age44.7
Estimated audience size14.7M
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Frontier Airlines audience in United States
Age bracketShare%
16-2410%
25-3416%
35-4419%
45-5426%
55+30%
Fig. 04

Worldwide distribution

81.5%

of the worldwide Frontier Airlines audience comes from United States.

Worldwide audience distribution share by country for Frontier Airlines
CountryShare
United States81.5%
India4.5%
Puerto Rico3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Frontier Airlines customers by region in United States
#RegionReachAffinity×
01Colorado~900K3.56×
02Nevada~400K2.98×
03Florida~2.5M2.46×
04Ohio~1M2.16×
05Georgia~1M2.11×
06Arizona~600K1.96×
07Delaware~80K1.88×
08Pennsylvania~900K1.56×
09New Jersey~600K1.41×
10Wyoming~30K1.24×
11Texas~1M1.23×
12North Carolina~600K1.22×
13Illinois~600K1.15×
14Maryland~300K1.11×
15Utah~200K1.11×
16Michigan~500K1.09×
17Missouri~300K0.99×
18New York~800K0.94×
19Kentucky~200K0.91×
20Indiana~300K0.90×
21Wisconsin~200K0.87×
22South Carolina~200K0.85×
23Washington, District of Columbia~30K0.85×
24Connecticut~100K0.83×
25California~1.5M0.82×
26Iowa~100K0.82×
27Nebraska~70K0.82×
28South Dakota~30K0.80×
29Oklahoma~100K0.77×
30North Dakota~30K0.73×
31Maine~40K0.72×
32Minnesota~200K0.71×
33Tennessee~200K0.70×
34Arkansas~90K0.67×
35Virginia~300K0.66×
36Alabama~100K0.62×
37Louisiana~100K0.62×
38Oregon~100K0.61×
39Washington~200K0.57×
40Massachusetts~200K0.56×
41Vermont~20K0.56×
42Idaho~40K0.53×
43Montana~20K0.52×
44Kansas~60K0.50×
45Mississippi~60K0.46×
46Rhode Island~20K0.46×
47New Mexico~40K0.44×
48West Virginia~30K0.42×
49New Hampshire~20K0.42×
50Hawaii~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Frontier Airlines, United States
0.28×1.00×3.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Frontier Airlines audience vs. the country average
#·InterestCategoryAffinity×
01Philadelphia International AirportTravel & Leisure16.89×
02Spirit AirlinesTravel & Leisure14.68×
03Orlando International AirportTravel & Leisure13.15×
04IndigoHome & Garden12.70×
05Allegiant AirTravel & Leisure8.52×
06JetBlueTravel & Leisure7.31×
07Hartsfield–Jackson Atlanta International AirportTravel & Leisure7.00×
08AsphaltCars & Mobility6.03×
09CheapOairTravel & Leisure5.96×
10southwest airlinesTravel & Leisure5.16×
11Delta Air LinesTravel & Leisure4.96×
12Hawaiian AirlinesTravel & Leisure4.64×
13Alaska AirlinesTravel & Leisure4.39×
14United AirlinesTravel & Leisure3.61×
15American AirlinesTravel & Leisure3.60×
16ImdbMovies & TV3.21×
17AirportTravel & Leisure2.68×
18AirlineTravel & Leisure2.32×
19AirbnbTravel & Leisure1.88×
20FIFA World Cup 2026Sports1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Frontier Airlines audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Frontier Airlines audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.77×
Luxury OrientationPREMIUM1.25×
Quality AwarenessPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Frontier Airlines audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
SustainabilityBALANCE0.91×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Frontier Airlines over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/frontier-airlines-5105” · Methodology