Rascasse Audience Intelligence

The Tonight Show Starring Jimmy Fallon Viewer Demographics in United States

The Tonight Show Starring Jimmy Fallon has an estimated audience of 627K people in United States.

#38among TV show in United States#3083among movies & series in United States#6347in Movies & TV

The average The Tonight Show Starring Jimmy Fallon fan in United States is 43.2 years old, more female, and lives primarily in New York.

By number of fans, The Tonight Show Starring Jimmy Fallon ranks #38 among the 246 objects in TV show in United States — 1.7× the group median.

Its fans are 3.8 years older than the group average of 39.4.

Women make up 57.7% of the fan base, 1.5 percentage points more than the group average.

Compared with the other 245 objects in TV show, The Tonight Show Starring Jimmy Fallon fans stand out for their interest in Saturday Night Live cast members, Michael Cera and Jimmy Fallon.

Most fans live in New York, California, Texas.

Top affinities include Saturday Night Live cast members, Michael Cera, Jimmy Fallon, with strongest over-indexing on Saturday Night Live cast members (7.32× the country average).

Demographically, the The Tonight Show Starring Jimmy Fallon audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Extroversion.

The typical The Tonight Show Starring Jimmy Fallon fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Saturday Night Live cast members.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
627K
in United States
Gender
57.7%♀
42.3% male
Age
43.2
average years
Country rank
#33209
among all objects in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Tonight Show Starring Jimmy Fallon viewers

57.7% are female, 42.3% are male, average age 43.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for The Tonight Show Starring Jimmy Fallon audience in United States
MetricValue
Female57.7%
Male42.3%
Average age43.2
Estimated audience size627K
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the The Tonight Show Starring Jimmy Fallon audience in United States
Age bracketShare%
16-2412%
25-3416%
35-4422%
45-5426%
55+25%
Fig. 04

Worldwide distribution

33.1%

of the worldwide The Tonight Show Starring Jimmy Fallon audience comes from United States.

Worldwide audience distribution share by country for The Tonight Show Starring Jimmy Fallon
CountryShare
United States33.1%
France10.4%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Tonight Show Starring Jimmy Fallon fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K3.61×
02New Jersey~20K1.36×
03Wisconsin~10K1.35×
04West Virginia~4K1.31×
05Delaware~2K1.30×
06Connecticut~8K1.20×
07Maryland~10K1.16×
08Iowa~7K1.10×
09Michigan~20K1.09×
10Tennessee~10K1.08×
11Pennsylvania~30K1.05×
12Texas~40K1.01×
13Louisiana~9K1.00×
14Florida~40K0.99×
15Illinois~20K0.99×
16Indiana~10K0.99×
17Kentucky~8K0.99×
18Rhode Island~2K0.99×
19California~70K0.98×
20Massachusetts~10K0.98×
21Missouri~10K0.98×
22Kansas~5K0.98×
23Mississippi~5K0.96×
24Hawaii~3K0.96×
25New Hampshire~2K0.96×
26Vermont~1K0.96×
27New Mexico~4K0.95×
28Maine~2K0.95×
29Ohio~20K0.93×
30Minnesota~10K0.93×
31Arkansas~5K0.93×
32South Dakota~2K0.93×
33Alabama~9K0.92×
34Oregon~7K0.92×
35Alaska~1K0.92×
36Colorado~10K0.91×
37Oklahoma~7K0.91×
38Idaho~3K0.91×
39North Dakota~1K0.91×
40Montana~2K0.90×
41Washington~10K0.89×
42Washington, District of Columbia~1K0.89×
43Virginia~10K0.88×
44South Carolina~9K0.88×
45Nebraska~3K0.88×
46Utah~5K0.86×
47North Carolina~20K0.85×
48Arizona~10K0.83×
49Georgia~20K0.80×
50Nevada~5K0.77×
Fig. 06

Affinity by region

Affinity by region — The Tonight Show Starring Jimmy Fallon, United States
0.77×1.00×3.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Tonight Show Starring Jimmy Fallon audience vs. the country average
#·InterestCategoryAffinity×
01Saturday Night Live cast membersMovie / TV Show / Series7.32×
02Michael CeraMovies & TV7.17×
03Jimmy FallonMovies & TV6.91×
04Alvin and the ChipmunksMusic & Radio6.70×
05Comedy musicMusic & Radio6.54×
06Rockefeller CenterTravel & Leisure6.08×
07Late-night talk showMovies & TV4.52×
08Elliot PageMovies & TV3.97×
09Michael JacksonMusic & Radio2.20×
10Millie Bobby BrownMovies & TV2.03×
11Britney SpearsMusic & Radio1.82×
12TV talkshowsMovies & TV1.81×
13Barnes & NobleLiterature1.78×
14Barack ObamaPolitics & Society1.72×
15Comedy moviesMovies & TV1.68×
16CBSMovies & TV1.61×
17VirtuePolitics & Society1.59×
18Zohran MamdaniPolitics & Society1.56×
19CNNNews1.55×
20NBCMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Tonight Show Starring Jimmy Fallon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Tonight Show Starring Jimmy Fallon audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.23×
ExtroversionTHRILL1.22×
CreativityOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Tonight Show Starring Jimmy Fallon audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
MindfulnessBALANCE0.86×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Tonight Show Starring Jimmy Fallon over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-tonight-show-starring-jimmy-fallon-21756” · Methodology