Rascasse Audience Intelligence

Powerade Target Market in United States

Powerade has an estimated audience of 721K people in United States.

#15among Soft drinks in United States#3238among brands in United States#1647in Food & Beverages

The average Powerade fan in United States is 33.0 years old, more male, and lives primarily in California.

By number of fans, Powerade ranks #15 among the 73 objects in Soft drinks in United States — 5.7× the group median.

Its fans are 1.8 years younger than the group average of 34.8.

Women make up 42.8% of the fan base, 10.3 percentage points fewer than the group average.

Compared with the other 72 objects in Soft drinks, Powerade fans stand out for their interest in Ode, Zombie (cocktail) and Gaiam.

Most fans live in California, Texas, Florida.

Top affinities include Ode, Zombie (cocktail), Gaiam, with strongest over-indexing on Ode (173.33× the country average).

Demographically, the Powerade audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

The typical Powerade fan in United States is more male, around 33.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Ode.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
721K
in United States
Gender
42.8%♀
57.2% male
Age
33.0
average years
Country rank
#29381
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Powerade

42.8% are female, 57.2% are male, average age 33.0.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Powerade audience in United States
MetricValue
Female42.8%
Male57.2%
Average age33.0
Estimated audience size721K
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Powerade audience in United States
Age bracketShare%
16-2438%
25-3422%
35-4419%
45-5415%
55+7%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Powerade audience comes from United States.

Worldwide audience distribution share by country for Powerade
CountryShare
United States24.1%
Mexico9.2%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Powerade customers by region in United States
#RegionReachAffinity×
01Louisiana~20K1.97×
02Mississippi~10K1.82×
03Alabama~20K1.65×
04Georgia~40K1.64×
05Texas~80K1.59×
06Arizona~20K1.43×
07Utah~9K1.33×
08North Dakota~2K1.22×
09New Mexico~5K1.18×
10Arkansas~7K1.13×
11Nevada~8K1.12×
12Nebraska~5K1.11×
13Oklahoma~9K1.10×
14South Dakota~2K1.09×
15Tennessee~20K1.08×
16Iowa~7K1.06×
17Kansas~7K1.06×
18Kentucky~10K1.03×
19South Carolina~10K1.02×
20Hawaii~3K1.01×
21California~80K0.99×
22Missouri~10K0.99×
23Idaho~4K0.98×
24Indiana~10K0.97×
25Florida~40K0.93×
26Ohio~20K0.93×
27North Carolina~20K0.93×
28Minnesota~10K0.93×
29Maryland~10K0.92×
30Illinois~20K0.89×
31Wisconsin~10K0.89×
32West Virginia~3K0.88×
33Michigan~20K0.85×
34Alaska~1K0.85×
35Oregon~8K0.83×
36Virginia~20K0.82×
37Connecticut~6K0.82×
38Montana~2K0.82×
39Rhode Island~2K0.82×
40Washington~10K0.80×
41New Hampshire~2K0.79×
42Delaware~2K0.78×
43Vermont~1K0.78×
44Pennsylvania~20K0.77×
45Massachusetts~10K0.74×
46Maine~2K0.74×
47Colorado~9K0.73×
48New Jersey~10K0.72×
49Washington, District of Columbia~1K0.72×
50New York~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Powerade, United States
0.70×1.00×1.97×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Powerade audience vs. the country average
#·InterestCategoryAffinity×
01OdeNGO / Political Party173.33×
02Zombie (cocktail)Food & Beverages55.64×
03GaiamSports53.33×
04Show Me Your MumuShopping52.73×
05Justin'sFood & Beverages48.13×
06EvoShieldSports47.79×
07J.McLaughlinShopping44.61×
08Sports drinkFood & Beverages41.91×
09Rawlings Sporting GoodsBrand38.37×
10Lela RoseFashion & Accessoires36.98×
11Badgley MischkaFashion & Accessoires35.81×
12Weight throwSports31.10×
13Duane ReadeShopping23.78×
14GatoradeFood & Beverages12.42×
15Minor League BaseballSports9.25×
16Hostelling InternationalTravel & Leisure5.79×
17Little CaesarsFood & Beverages3.74×
18Pizza HutFood & Beverages3.07×
19FIFA World CupSports2.73×
20FIFA World Cup 2026Sports2.37×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Powerade audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Powerade audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
Quality AwarenessPREMIUM1.37×
Social Media UsageJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Powerade audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
SustainabilityBALANCE0.68×
CreativityOPEN0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Powerade over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/powerade-6186” · Methodology