Rascasse Audience Intelligence

Formula One Fan Demographics in United States

Formula One has an estimated audience of 21,602,608 people in United States.

#2among Motorsport in United States#21among Event in United States#102in Sports

The average Formula One fan in United States is 36.5 years old, more male, and lives primarily in California.

By number of fans, Formula One ranks #2 among the 941 objects in Motorsport in United States — 25.0× the group median.

Its fans are 3.4 years younger than the group average of 39.9.

Women make up 25.4% of the fan base, 1.0 percentage points fewer than the group average.

Compared with the other 940 objects in Motorsport, Formula One fans stand out for their interest in Indianapolis Motor Speedway, Daytona International Speedway and O'Reilly Auto Parts.

Interest is seasonal: March, July and November account for 36% of the year's searches, January is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Mercedes AMG Petronas F1, Max Verstappen, Lewis Hamilton, with strongest over-indexing on Mercedes AMG Petronas F1 (8.69× the country average).

Demographically, the Formula One audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical Formula One fan in United States is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mercedes AMG Petronas F1.

Category: Sports · Type: Event · Subtype: Motorsport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
21.6M
in United States
Gender
25.4%♀
74.6% male
Age
36.5
average years
Country rank
#1453
among all objects in United States
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Formula One fans

25.4% are female, 74.6% are male, average age 36.5.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for Formula One audience in United States
MetricValue
Female25.4%
Male74.6%
Average age36.5
Estimated audience size21,602,608
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Formula One audience in United States
Age bracketShare%
16-2429%
25-3421%
35-4418%
45-5417%
55+15%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Formula One audience comes from United States.

Worldwide audience distribution share by country for Formula One
CountryShare
United States14.5%
Italy14.0%
Brazil11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Formula One fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~400K1.53×
02New Hampshire~100K1.41×
03Wyoming~50K1.37×
04Washington, District of Columbia~60K1.34×
05Nevada~300K1.31×
06Massachusetts~600K1.29×
07New York~1.5M1.25×
08California~3M1.19×
09Florida~1.5M1.18×
10Colorado~400K1.18×
11Washington~600K1.15×
12Maine~100K1.15×
13Virginia~600K1.09×
14Texas~1.5M1.08×
15Vermont~40K1.07×
16Iowa~200K1.06×
17Illinois~900K1.05×
18New Jersey~600K1.05×
19Rhode Island~70K1.05×
20Utah~200K1.04×
21Arizona~500K1.03×
22Indiana~400K1.03×
23Georgia~700K1.00×
24New Mexico~100K0.96×
25Minnesota~400K0.95×
26Hawaii~90K0.95×
27Pennsylvania~800K0.94×
28North Carolina~700K0.94×
29Kentucky~300K0.94×
30Oregon~300K0.93×
31Idaho~100K0.93×
32Ohio~700K0.92×
33Maryland~400K0.92×
34Wisconsin~300K0.92×
35Nebraska~100K0.92×
36Michigan~600K0.91×
37Delaware~60K0.91×
38South Dakota~50K0.90×
39Tennessee~400K0.89×
40Kansas~200K0.89×
41Montana~60K0.89×
42North Dakota~40K0.88×
43South Carolina~300K0.87×
44Oklahoma~200K0.85×
45West Virginia~100K0.84×
46Missouri~300K0.81×
47Arkansas~100K0.76×
48Louisiana~200K0.75×
49Alabama~200K0.74×
50Mississippi~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Formula One, United States
0.73×1.00×1.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Formula One audience vs. the country average
#·InterestCategoryAffinity×
01Mercedes AMG Petronas F1Sports8.69×
02Max VerstappenSports6.16×
03Lewis HamiltonSports6.01×
04Lando NorrisSports6.00×
05Indianapolis Motor SpeedwaySports5.36×
06Daytona International SpeedwaySports4.59×
07Kyle BuschSports3.92×
08O'Reilly Auto PartsCars & Mobility2.79×
09Motorcycle racingCars & Mobility2.69×
10Drag racingCars & Mobility2.67×
11NASCARSports2.55×
12EngineCars & Mobility2.34×
13Used CarsCars & Mobility2.22×
14Advance Auto PartsCars & Mobility2.20×
15MotorsportCars & Mobility2.17×
16Cars (film)Movies & TV2.00×
17TwitchGames1.99×
18AutoZoneCars & Mobility1.91×
19Eastern Time ZonePolitics & Society1.66×
20Motor vehicleCars & Mobility1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Formula One audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Formula One audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.40×
PatriotismCONSERVATISM1.36×
Luxury OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Formula One audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
Price SensitivityPREMIUM0.87×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Formula One over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/formula-one-18580” · Methodology