Rascasse Audience Intelligence

Coachella Valley Music and Arts Festival Audience in United States

Coachella Valley Music and Arts Festival has an estimated audience of 6M people in United States.

#3among Music festival in United States#57among events in United States#427in Music & Radio

The average Coachella Valley Music and Arts Festival fan in United States is 32.1 years old, more female, and lives primarily in California.

By number of fans, Coachella Valley Music and Arts Festival ranks #3 among the 918 objects in Music festival in United States — 16.5× the group median.

Its fans are 6.0 years younger than the group average of 38.1.

Women make up 60.5% of the fan base, 7.1 percentage points more than the group average.

Compared with the other 917 objects in Music festival, Coachella Valley Music and Arts Festival fans stand out for their interest in Minutemen (band), TED Talks and Princess Polly.

Interest is seasonal: January, March and April account for 66% of the year's searches, August is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Minutemen (band), TED Talks, Princess Polly, with strongest over-indexing on Minutemen (band) (23.48× the country average).

Demographically, the Coachella Valley Music and Arts Festival audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Design Affinity, Indulgence.

The typical Coachella Valley Music and Arts Festival fan in United States is more female, around 32.1 years old, with strong Design Affinity tendencies and a notable affinity for Minutemen (band).

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6M
in United States
Gender
60.5%♀
39.5% male
Age
32.1
average years
Country rank
#5834
among all objects in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Coachella Valley Music and Arts Festival fans

60.5% are female, 39.5% are male, average age 32.1.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Coachella Valley Music and Arts Festival audience in United States
MetricValue
Female60.5%
Male39.5%
Average age32.1
Estimated audience size6M
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Coachella Valley Music and Arts Festival audience in United States
Age bracketShare%
16-2438%
25-3427%
35-4417%
45-5411%
55+8%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Coachella Valley Music and Arts Festival audience comes from United States.

Worldwide audience distribution share by country for Coachella Valley Music and Arts Festival
CountryShare
United States40.2%
China5.9%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Coachella Valley Music and Arts Festival fans by region: top regions in United States
#RegionReachAffinity×
01California~3M3.95×
02Nevada~100K2.04×
03Arizona~200K1.73×
04Washington~200K1.51×
05Hawaii~40K1.48×
06Utah~70K1.24×
07Oregon~90K1.23×
08New York~400K1.22×
09New Mexico~50K1.21×
10New Jersey~200K1.09×
11Illinois~200K1.07×
12Texas~400K1.06×
13Colorado~100K1.05×
14Washington, District of Columbia~10K1.01×
15Idaho~30K0.99×
16Massachusetts~100K0.98×
17Virginia~100K0.95×
18Florida~400K0.93×
19Connecticut~60K0.93×
20Maryland~100K0.91×
21Minnesota~90K0.89×
22Pennsylvania~200K0.87×
23Oklahoma~60K0.87×
24Kansas~50K0.87×
25Rhode Island~20K0.87×
26South Dakota~10K0.87×
27Alaska~10K0.87×
28Georgia~200K0.85×
29Nebraska~30K0.85×
30North Dakota~10K0.84×
31North Carolina~200K0.83×
32Tennessee~100K0.81×
33Louisiana~70K0.81×
34Iowa~50K0.81×
35Ohio~200K0.80×
36Indiana~100K0.80×
37Wisconsin~80K0.80×
38Montana~20K0.80×
39Michigan~100K0.78×
40Missouri~90K0.78×
41Vermont~9K0.77×
42Kentucky~60K0.76×
43New Hampshire~20K0.76×
44Delaware~10K0.76×
45West Virginia~20K0.75×
46Arkansas~40K0.73×
47South Carolina~70K0.72×
48Alabama~60K0.68×
49Mississippi~40K0.68×
50Maine~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Coachella Valley Music and Arts Festival, United States
0.68×1.00×3.95×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Coachella Valley Music and Arts Festival audience vs. the country average
#·InterestCategoryAffinity×
01Minutemen (band)Music & Radio23.48×
02TED TalksBusiness & Career17.90×
03Princess PollyFashion & Accessoires5.69×
04Urban OutfittersShopping2.93×
05ManhattanTravel & Leisure2.41×
06Fashion NovaShopping2.26×
07AnthropologieShopping2.25×
08ZendayaMovies & TV2.22×
09Self careHealth2.09×
10Trader Joe'sShopping1.91×
11ULTA BeautyBeauty & Wellness1.90×
12Music videosMusic & Radio1.83×
13Women's clothingFashion & Accessoires1.79×
14SephoraShopping1.78×
15Taylor SwiftMusic & Radio1.76×
16NordstromShopping1.63×
17Whole Foods MarketShopping1.62×
18Britney SpearsMusic & Radio1.62×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Coachella Valley Music and Arts Festival audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Coachella Valley Music and Arts Festival audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.98×
IndulgenceJOY1.59×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Coachella Valley Music and Arts Festival audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.74×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Coachella Valley Music and Arts Festival over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/coachella-valley-music-and-arts-festival-18405” · Methodology