Rascasse Audience Intelligence

Citroën Target Market in Germany

Citroën has an estimated audience of 3M people in Germany.

#22among Car manufacturer in Germany
#257among brands in Germany
#105in Cars & Mobility

The average Citroën fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Citroën ranks #22 among the 121 objects in Car manufacturer in Germany — 8.6× the group median.

Compared with the other 120 objects in Car manufacturer, Citroën fans stand out for their interest in Citroën C4, Kia Picanto and Dacia Jogger.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Citroën C4, Kia Picanto, Dacia Jogger, with strongest over-indexing on Citroën C4 (11.65× the country average).

Demographically, the Citroën audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Career Orientation.

The typical Citroën fan in Germany is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Citroën C4.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in Germany
Gender
32.7%♀
67.3% male
Age
39.6
average years
Country rank
#2069
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Citroën

32.7% are female, 67.3% are male, average age 39.6.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Citroën audience in Germany
MetricValue
Female32.7%
Male67.3%
Average age39.6
Estimated audience size3M
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Citroën audience in Germany
Age bracketShare%
16-2421%
25-3419%
35-4420%
45-5422%
55+18%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Citroën audience comes from Germany.

Worldwide audience distribution share by country for Citroën
CountryShare
Italy12.5%
Brazil9.8%
Turkey9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Citroën customers by region in Germany
#RegionReachAffinity×
01Saarland~50K1.28×
02Nordrhein-Westfalen~800K1.19×
03Rheinland-Pfalz~200K1.17×
04Baden-Württemberg~500K1.16×
05Hessen~200K1.07×
06Niedersachsen~300K1.06×
07Bayern~500K1.00×
08Sachsen~100K1.00×
09Schleswig-Holstein~100K1.00×
10Brandenburg~90K0.99×
11Thüringen~70K0.95×
12Sachsen-Anhalt~70K0.90×
13Hamburg~60K0.89×
14Mecklenburg-Vorpommern~50K0.86×
15Bremen~20K0.80×
16Berlin~90K0.70×
Fig. 06

Affinity by region

Affinity by region — Citroën, Germany
0.70×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Citroën audience vs. the country average
#·InterestCategoryAffinity×
01Citroën C4Cars & Mobility11.65×
02Kia PicantoCars & Mobility10.83×
03Dacia JoggerCars & Mobility8.33×
04HyundaiCars & Mobility8.21×
05Kia SportageCars & Mobility7.62×
06City carCars & Mobility6.00×
07PeugeotCars & Mobility5.71×
08MazdaCars & Mobility5.50×
09FiatCars & Mobility5.19×
10OpelCars & Mobility4.78×
11HondaCars & Mobility4.69×
12Tesla MotorsCars & Mobility4.54×
13RenaultCars & Mobility4.48×
14Škoda AutoCars & Mobility4.26×
15HatchbackCars & Mobility4.09×
16Used carCars & Mobility3.69×
17ToyotaCars & Mobility3.64×
18BYD AutoCars & Mobility3.30×
19TireCars & Mobility3.25×
20AutoScout24Cars & Mobility2.43×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Citroën audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Citroën audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.48×
Career OrientationPOWER1.23×
DIY MentalityTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Citroën audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Design AffinityPREMIUM0.69×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Citroën over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/citroen-12817” · Methodology