Rascasse Audience Intelligence

Versace Target Market in United States

Versace has an estimated audience of 9,972,364 people in United States.

#3among Premium fashion in United States
#376among Brand in United States#183in Fashion & Accessoires

The average Versace fan in United States is 37.0 years old, more female, and lives primarily in California.

By number of fans, Versace ranks #3 among the 48 objects in Premium fashion in United States — 20.1× the group median.

Its fans are 1.5 years older than the group average of 35.5.

Women make up 66.8% of the fan base, 8.5 percentage points more than the group average.

Compared with the other 47 objects in Premium fashion, Versace fans stand out for their interest in Céline, Burberry and Givenchy.

Most fans live in California, Texas, Florida.

Top affinities include Céline, Balenciaga, Burberry, with strongest over-indexing on Céline (18.87× the country average).

Demographically, the Versace audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical Versace fan in United States is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Céline.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10M
in United States
Gender
66.8%♀
33.2% male
Age
37.0
average years
Country rank
#3532
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Versace

66.8% are female, 33.2% are male, average age 37.0.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Versace audience in United States
MetricValue
Female66.8%
Male33.2%
Average age37.0
Estimated audience size9,972,364
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Versace audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4419%
45-5418%
55+14%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Versace audience comes from United States.

Worldwide audience distribution share by country for Versace
CountryShare
United States17.9%
Italy9.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Versace customers by region in United States
#RegionReachAffinity×
01Texas~1M1.81×
02Florida~1M1.59×
03Nevada~200K1.58×
04California~2M1.50×
05New York~800K1.38×
06Georgia~400K1.34×
07New Jersey~400K1.34×
08Arizona~300K1.31×
09Maryland~200K1.25×
10Louisiana~200K1.23×
11New Mexico~80K1.22×
12Illinois~400K1.17×
13Alabama~200K1.11×
14Mississippi~100K1.09×
15Washington, District of Columbia~20K1.08×
16Connecticut~100K1.07×
17Virginia~300K1.05×
18North Carolina~300K1.04×
19Massachusetts~200K1.03×
20Arkansas~90K1.03×
21Michigan~300K1.02×
22Oklahoma~100K1.02×
23Tennessee~200K1.00×
24Indiana~200K1.00×
25South Carolina~200K1.00×
26Pennsylvania~400K0.97×
27Rhode Island~30K0.95×
28Washington~200K0.93×
29Kansas~80K0.93×
30Missouri~200K0.92×
31Delaware~30K0.92×
32Kentucky~100K0.91×
33Colorado~200K0.90×
34Nebraska~50K0.89×
35Ohio~300K0.87×
36Hawaii~40K0.87×
37Wisconsin~100K0.84×
38Oregon~100K0.83×
39Utah~80K0.82×
40North Dakota~20K0.80×
41West Virginia~40K0.79×
42Iowa~70K0.78×
43South Dakota~20K0.77×
44Alaska~20K0.76×
45Minnesota~100K0.74×
46Idaho~40K0.71×
47Wyoming~10K0.69×
48New Hampshire~30K0.65×
49Maine~30K0.63×
50Montana~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Versace, United States
0.61×1.00×1.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Versace audience vs. the country average
#·InterestCategoryAffinity×
01CélineFashion & Accessoires18.87×
02BalenciagaFashion & Accessoires8.59×
03BurberryFashion & Accessoires8.00×
04GivenchyFashion & Accessoires7.65×
05FendiFashion & Accessoires7.54×
06Bergdorf GoodmanFashion & Accessoires7.50×
07Ready-to-wearFashion & Accessoires6.67×
08PradaFashion & Accessoires6.25×
09Tory BurchFashion & Accessoires4.58×
10Saks Fifth AvenueShopping4.26×
11GucciFashion & Accessoires4.17×
12Bloomingdale'sShopping4.15×
13Fashion showFashion & Accessoires3.91×
14Louis VuittonFashion & Accessoires3.89×
15BurlingtonFashion & Accessoires3.57×
16Nordstrom RackFashion & Accessoires2.95×
17SephoraShopping2.50×
18Luxury goodsFashion & Accessoires2.05×
19Macy'sShopping2.05×
20BeautyBeauty & Wellness1.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Versace audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Versace audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.13×
Luxury OrientationPREMIUM1.85×
IndulgenceJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Versace audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Need for SecurityCONSERVATISM0.76×
Career OrientationPOWER0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Premium fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Versace over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/versace-15458” · Methodology