Rascasse Audience Intelligence

Jameson Irish Whiskey Target Market in United States

Jameson Irish Whiskey has an estimated audience of 2.9M people in United States.

#6among Spirits in United States
#1183among brands in United States#678in Food & Beverages

The average Jameson Irish Whiskey fan in United States is 40.2 years old, more male, and lives primarily in California.

By number of fans, Jameson Irish Whiskey ranks #6 among the 336 objects in Spirits in United States — 3.5× the group median.

Its fans are 1.1 years older than the group average of 39.1.

Women make up 40.3% of the fan base, 2.9 percentage points fewer than the group average.

Most fans live in California, Texas, New York.

Top affinities include Glenfiddich, Jim Beam, Wild Turkey (bourbon), with strongest over-indexing on Glenfiddich (13.58× the country average).

Demographically, the Jameson Irish Whiskey audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Extroversion.

The typical Jameson Irish Whiskey fan in United States is more male, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Glenfiddich.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in United States
Gender
40.3%♀
59.7% male
Age
40.2
average years
Country rank
#10761
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Jameson Irish Whiskey

40.3% are female, 59.7% are male, average age 40.2.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Jameson Irish Whiskey audience in United States
MetricValue
Female40.3%
Male59.7%
Average age40.2
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Jameson Irish Whiskey audience in United States
Age bracketShare%
16-2414%
25-3424%
35-4423%
45-5421%
55+19%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Jameson Irish Whiskey audience comes from United States.

Worldwide audience distribution share by country for Jameson Irish Whiskey
CountryShare
United States55.5%
India13.7%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jameson Irish Whiskey customers by region in United States
#RegionReachAffinity×
01Alaska~8K1.27×
02Vermont~7K1.20×
03Maine~10K1.17×
04Connecticut~40K1.15×
05Kansas~30K1.14×
06Pennsylvania~100K1.10×
07Minnesota~50K1.09×
08Ohio~100K1.08×
09Massachusetts~70K1.08×
10Idaho~20K1.08×
11Colorado~50K1.06×
12Montana~10K1.06×
13New Hampshire~10K1.05×
14Oregon~40K1.04×
15Nevada~30K1.04×
16Wisconsin~50K1.03×
17Nebraska~20K1.03×
18Delaware~9K1.03×
19Hawaii~10K1.02×
20Rhode Island~9K1.02×
21Tennessee~60K1.00×
22Oklahoma~30K1.00×
23Arkansas~30K1.00×
24New York~200K0.99×
25New Jersey~80K0.99×
26North Dakota~7K0.99×
27Michigan~90K0.98×
28Missouri~50K0.98×
29Maryland~50K0.97×
30South Dakota~8K0.97×
31Iowa~30K0.96×
32West Virginia~20K0.96×
33Illinois~100K0.95×
34South Carolina~50K0.95×
35Indiana~60K0.94×
36Washington, District of Columbia~6K0.94×
37North Carolina~90K0.92×
38New Mexico~20K0.92×
39Virginia~70K0.91×
40Washington~60K0.91×
41Louisiana~40K0.91×
42Texas~200K0.90×
43Florida~200K0.90×
44Alabama~40K0.90×
45Mississippi~20K0.89×
46Georgia~80K0.87×
47Arizona~60K0.87×
48Kentucky~30K0.87×
49California~300K0.85×
50Utah~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Jameson Irish Whiskey, United States
0.79×1.00×1.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jameson Irish Whiskey audience vs. the country average
#·InterestCategoryAffinity×
01GlenfiddichFood & Beverages13.58×
02Jim BeamFood & Beverages13.37×
03Wild Turkey (bourbon)Food & Beverages13.00×
04Irish whiskeyFood & Beverages12.12×
05Maker's MarkFood & Beverages11.82×
06Blended whiskeyFood & Beverages11.71×
07The Macallan distilleryFood & Beverages11.63×
08Woodford ReserveFood & Beverages11.59×
09Bulleit BourbonFood & Beverages11.44×
10Tennessee whiskeyFood & Beverages11.36×
11Small batch whiskeyFood & Beverages11.12×
12Johnnie WalkerFood & Beverages10.81×
13Single malt whiskyFood & Beverages9.86×
14Crown RoyalFood & Beverages9.75×
15Jack Daniel'sFood & Beverages9.71×
16Scotch whiskyFood & Beverages5.94×
17Bourbon whiskeyFood & Beverages5.77×
18WhiskyFood & Beverages4.46×
19FIFA World CupSports1.70×
20Donald TrumpPolitics & Society1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jameson Irish Whiskey audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jameson Irish Whiskey audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
ExtroversionTHRILL1.53×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jameson Irish Whiskey audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.04×
Design AffinityPREMIUM1.06×
Quality AwarenessPREMIUM1.11×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jameson Irish Whiskey over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/jameson-irish-whiskey-16549” · Methodology