A data profile of the people who buy, follow and care about Formula One in United Arab Emirates — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 1,493,339 people in United Arab Emirates.
The average Formula One fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Abu Dhabi Grand Prix, Ticket (admission), Neom, with strongest over-indexing on Abu Dhabi Grand Prix (2.18× the country average).
Demographically, the Formula One audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Formula One fan in United Arab Emirates is more male, around 35.2 years old, with strong Social Media Usage tendencies and a notable affinity for Abu Dhabi Grand Prix.
The key figures that characterise the Formula One profile in United Arab Emirates.
20.9% are female, 79.1% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 35.2 |
| Estimated audience size | 1,493,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 35% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Formula One audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1M | 1.61× | |
| 02 | Dubai | ~1M | 1.52× | |
| 03 | Fujairah | ~40K | 0.98× | |
| 04 | Ras Al Khaimah | ~70K | 0.95× | |
| 05 | Emirate of Ajman | ~100K | 0.91× | |
| 06 | Emirate of Sharjah | ~300K | 0.87× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monaco Grand Prix | Sports | 3.33× | ||
| 02 | Austrian Grand Prix | Sports | 2.89× | ||
| 03 | Neom | Travel & Leisure | 2.45× | ||
| 04 | Lando Norris | Sports | 2.45× | ||
| 05 | George Russell | Sports | 2.45× | ||
| 06 | Isack Hadjar | Sports | 2.45× | ||
| 07 | Carlos Sainz Jr. | Sports | 2.45× | ||
| 08 | Latin American music | Music & Radio | 2.36× | ||
| 09 | Qatar Grand Prix | Sports | 2.31× | ||
| 10 | Abu Dhabi Grand Prix | Sports | 2.18× | ||
| 11 | MotoGP | Sports | 2.15× | ||
| 12 | Waterworld | Movies & TV | 2.03× | ||
| 13 | Oscar Piastri | Sports | 1.98× | ||
| 14 | Ticket (admission) | Travel & Leisure | 1.96× | ||
| 15 | Toto Wolff | Sports | 1.79× | ||
| 16 | Colnago | Cars & Mobility | 1.64× | ||
| 17 | V12 engine | Cars & Mobility | 1.55× | ||
| 18 | Ticketmaster | Travel & Leisure | 1.53× | ||
| 19 | McLaren | Cars & Mobility | 1.51× | ||
| 20 | Bugatti Veyron | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.86× |
Formula One has an estimated audience of 1,493,339 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
20.9% of Formula One fans are female, 79.1% are male, with an average age of 35.2 years.
Formula One fans show strongest brand affinity for Abu Dhabi Grand Prix (2.18×), Ticket (admission) (1.96×), and Neom (2.45×) over the country average.
Formula One fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on Ticket (admission) (1.96×), Neom (2.45×), Lando Norris (2.45×), and McLaren (1.51×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.